Small correction - the appFlashPrep.cfm is this:
 <!--- retrieves the binary data from the BLOB in Oracle --->
 <cfinvoke component="cfc.msr_promotions" method="getPromoImage" 
 returnvariable="qPromoImage"></cfinvoke>
 
 <cfcontent type="application/x-shockwave-flash" variable="#qPromoImage.
 promoFlash#">

 <cfoutput>#qPromoImage.promoFlash#</cfoutput>
                        

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