Eric,

Thanks for asking. It's as customizable as you want it to be really. Coming 
into your store.item view for example you get an Item bean. From there it's 
goes from simply #item.getName()# to pulling the arrays of properties 
(color/size/etc.) and iterating over them to create drop downs, or fancier html 
like this site for display. We typically start from a set of reference views 
and customize as much or as little as needed for the site design and products.

Here's an example of a fairly different product view: 
http://www.happycanyonvineyard.com/event/wines/

Cheers,
.jonah 

>How customizable is the interface?
>
>@Kevin,
>
>>I feel that this is one area that is completely overlooked in the CF
>world--
>>Especially since OO was introduced to CF in MX.
>
>So true.
>
>When I was looking for a ecommerce solution several years ago, I evaluated
>all the current offerings and joined the CFCommerce google group, etc.
>
>I wasn't finding anything remotely like what I needed, so wrote a solution.
>I'm now at the point of opening it up for others to use and am evaluating
>business model and licensing options.
>
>(Here's a live example: https://store.apolisactivism.com/)
>
>If you'd like to talk more here or offline let me know.
>
>Cheers,
>.jonah 


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