> Fixing the  current links within your site so that they're search engine
safe will actually break ALL of your indexed links within Google, or Yahoo,
etc.

In this case I put in a hook old so the old links still work. They do a 301
redirect to the new link schema. That should cover the search engines and
any bookmarks.

It seems to be working... http://www.austin-williams.com/news.cfm.  All the
links are now SEO 'friendly'.  

I've set it up so the CMS automatically builds the link when new records are
added. Most of the time there is no need to change that, but I've also put
in an option to 'rebuild' a link on record update. It defaults to OFF, but
it can be forced on to do it sometimes. Here's a case in point why I did
that...

One thing we build is banking sites. So they create an account and it builds
the link: http://commercialbank.com/accounts/free-checking.  That's great,
but now the CEO they can't afford to give away checking accounts anymore, so
they need to charge $2/month. So the update the account, but
http://commercialbank.com/accounts/free-checking is misleading. In this case
they need to change the link, so they have an option to rebuild to, say:
http://commercialbank.com/accounts/really-cheap-checking. 

I see no way around this. In spite of the best efforts, some links may
occasionally be lost.


Robert B. Harrison
Director of Interactive Services
Austin & Williams
125 Kennedy Drive, Suite 100 
Hauppauge NY 11788
P : 631.231.6600 Ext. 119 
F : 631.434.7022
http://www.austin-williams.com 

Great advertising can't be either/or.  It must be &.

Plug in to our blog: A&W Unplugged
http://www.austin-williams.com/unplugged


 

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