I remember two black Friday's ago HP and MS Live did a 40% off promotion. They 
linked from Live.com (now Bing) into HP's website though a promotion link. This 
wasn't heavily advertised I think partially b/c MS and HP didn't want to sell 
millions of these specials. Anyhow when this launched at 10am EST it just about 
crapped out all the way until 8pm when the promo "ended". It wasn't clear if it 
was MS or HP that had the issue but you would believe these two companies would 
be able to handle a promotions traffic. 

The purpose of this post is to say that if you aren't prepared for the traffic 
correctly it won't matter what code or servers you're running. 

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