I would create some customized logging in the application.cfm
The noise ...
(or onrequestend.cfm yeah that's it ... thinking as I am writing.).
Track LogID, UniqueSessionID, MemberID, FunctionalArea, templateName,
QueryString, Page_specific, FunctionSpecific, Member_Specific
As you build you page create a couple WDDX or XML structures to contain page
specific, function specific, and member_specific data to track.
Create a database table to contain fields for each data item. Use general
table items to contain more specific tracking. And general XML placeholders
for specific navigation elements. You may want to "track" a specific member
in more detail, and individual pages and modules may want to track
information specific to its particular function.
After the fact you'll be able to generally query for click stream
information and explode the logs for analysis.
I'm thinking of building something like this. But the log files will
probably be HUGE. But conceptually you could recreate the user experience on
the site.
here is where I really wear my ignorance ... but I have read (very little)
about neural networks. My interpretation accurate or otherwise, is that a
users actions could be used to trigger marketing activity integrated in the
user experience. As the user moves through the website, these actions
trigger simple responses that trigger and hone the marketing message that is
delivered. Pretty neat stuff when you think about it. Example (I have no
good examples, interested in learning though). day job example. I work for
allcanadiansport.ca (amateur sports portal). A coach using the system is
planning a party, he uses our vapourware tools to plan the party. This
activity starts to trigger marketing activities in our system, we know many
things about the member geographic location (residential maybe, but main
facilities for sure). We isolate geography. We know he's throwing a party.
We have created an advertising context for the clickstream activity. As he
creates his event he sends out invitations and food and drink suggestions
can now be targeted to the coach. coupons etc.
Analysis. Lets us after the fact (before presenting the advertising
opportunity) learn what the click stream behavior was to better design the
campaign.
Eric
From: Paul Ihrig <[EMAIL PROTECTED]>
Reply-To: [EMAIL PROTECTED]
To: CF-Talk <[EMAIL PROTECTED]>
Subject: Page Tracking & hits :: User Movments on an Intranet
Date: Wed, 20 Dec 2000 08:46:37 -0500
hello all!
i know this has been asked befor, but i cant find the email.
What software or utilities do you guys use to track user movments on your
site?
i need to see what parts of our intranet are really being utalized & what
isnt.
so i can do a rebuild.
any helpp would be great!
thank you
-paul
Web Developer, NBBJ
Work: [EMAIL PROTECTED]
614 241-3534
Home: [EMAIL PROTECTED]
614 449-1681
[EMAIL PROTECTED]
icq: 47658358
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