On 1/29/07, Matt Voerman <[EMAIL PROTECTED]> wrote:

>
> Hey Guys,
> I just thought i'd chuck in my 2 cents worth here...


Only 2c's? :P


> For a start, I don't think this is about Microsoft bashing. I think
> the main issue here is, that whilst i'm sure Scott has the best of
> (personal) intentions in educating the masses about "the best tools
> for the job'. At the end of the day (or is that sales chain) what he's
> ultimately offering, amounts to nothing more than a Microsoft sales
> pitch (targeted towards Adobe customers (hence it appearing in this CF


Think being the keyword. I again draw you back to the original post, whereby
I am "asking" (permission based marketing if you will) whether anyone on the
list be interested in getting an expansion on how some of the Microsoft
products maybe be of interest to the CF developer here. I've gotten quite a
lot of responses as being yes. Its not a pitch, its a question.

I clearly stated my "intent", "reason" and proposed "outcome" in a
transparent manner. Keep it context is all I ask, and so far both you and
Grant haven't :) (which I can understand how easy it can be to do so, but in
reality you're kind of putting words and assumptions on my behalf without
actually consulting me first before hand - so its kind of unfair?)

I also clearly stated its a show & tell, which is the exact same format as
what we are all used to with existing User Group Presentations (they aren't
sales pitches are they? so what gives, and don't play the MSFTE card as its
getting old).

forum)). Having said that (Mike), I don't think anyone is against
> hearing sales pitches per se' - but lets be up front about them. Don't
> wrap them up in rhetoric about 'best tool for the job' or 'show and
> tell' sessions.


You're entitled to your opinion, but I wouldn't assume its right :). It is a
show and tell, its not a sales pitch. There is no call to action post its
session. It's "here is the tools, this is what they can do, heres an example
of some code, any questions?"

Pretty much the same format given in again, most User Groups we have all
attended monthly? (So do you feel Apollo presentations are sales pitches or
informative sessions? Does that also mean Adobe must also abide by the same
rules? what are the rules? Point is you're playing the MSFTE card again
stating the above. If you harbour distrust towards the company thats cool,
sorry to hear that, but it would be a personal issue outside of the context
of this discussion).


Scott also mentions that he couldn't care one way or another if we
> bought into what he's talking about - but i'd hazard a guess his
> employer definitely does! And i'm sorry to be the one to break the
> news to you mate, but Microsoft didn't employ you for your whit, charm
> and good looks ;-) Your official mandate as Microsoft Developer
> Evangelist is to 'increase product awareness"  (primarily to Adobe
> customers *he coughs under his breath*). So whether you want to admit


I'm sorry Matt, were you on the selection panel? does my boss Frank confide
in you on what I'm paid to do vs not paid to do? In order to answer that
remark, you first need to grasp why the "Evangelist" roles exist world-wide
in Microsoft ( I could spend a novel on why, but this bit kind of summarises
it).

"....As an ICT industry leader whose technology products are used by
millions of consumers, businesses, and organizations worldwide, Microsoft
has a responsibility to develop technology that is based on commonly used
standards and to make sure our products work well with those of other
companies—including those of our competitors. To help promote innovation,
enable greater security throughout the industry, and foster new economic
opportunities, we also have a responsibility to share the source code of our
leading products..."


it or not, the ultimate result of this increased (product) awareness,
> is to increase sales (and maybe make a few conversions along the way).


Actually, its more about Technology Adoption LifeCycle then awareness. I'd
prefer you do your homework some more on what Evangelists do to be honest :)
(It took me a while to get my head around it).


For what its worth, I personally think your 'compare and contrast'
> approach to an 'information session' definitely has its merits - so


That my friend is why we have threads like this. Its a dangerous position to
be in, because lets say for arguments sake Microsoft has the better
solution, by say 53% of the majority vote of sampled developers. I then get
up in front of one and all, and talk about how great it is vs the others. I
give the other technologies a dress down in terms of the cons. Would that
not come off as being "forced opinion".

I'd prefer to simply declare warts and all, on what it can do and can't do
and then let the others come to their own conclusion as to which is the
right fit. As not to do so, is a sales pitch and that's what you've stated
you don't want? (so now you want it? - confused?)


long as the sessions are totally balanced and unbiased. Unfortunately,
> your position with Microsoft ultimately means that this can't be the
> case. I hardly think Microsoft are going to endorse you pimping a


Not entirely true. I've had conversations with folks about WPF/E and have
stated "Use FLEX, as in your case its not suitable for your needs at this
point". My boss has asked that I state the facts, call a spade a spade and
don't turn into a Microsoft Fanboi. At Microsoft its considered a core value
to be self-critical of the products/services we have, as how can we innovate
when we become complacent from having only "Good News" rammed down our
throats.

I'd also like to make a point here that Microsoft's approach to business is
significantly different to Adobe, in a lot of ways. I'm getting the feeling
that most here may associate Adobe/Macromedia of old's approach to the
community as being the same way Microsoft works. I've spoken to some
ex-Adobe/Macromedia employees who now work at Microsoft and a lot of the
comments were positive in terms of "How people here are so much more
accepting of perfections aswell as imperfections".



> competitor's solution/product at an event they're funding/sponsoring -
> even if the solution/product is better than theirs! Combined with
> this, you run the very real risk of alienating Abobe product users
> (supporters) by having these (compare-and-contrast) sessions
> ultimately ending up on the Microsoft side of the fence - essentially
> resulting in them being nothing more than Adobe bagging sessions.


Yup, thus I avoid the apples vs oranges discussions. I got roped into it
once, and it degenerated into fanboism. Given a lot of pro-Adobeians dislike
Microsoft blindly, those discussions usually end in a pissing contest, with
the loudest voice wins. I again, refer you to a word that was given to me
earlier this year from a wise developer - Agnostic.

If I could make a few suggestions regarding how to best tackle/promote
> these sessions...
>
> 1. If you want to do compare-and-contrast sessions (read sales
> pitches) please don't hide them under the guise of 'show-and-tell'
> sessions. Granted you might actually be demo'ing some Microsoft's
> latest and greatest offerings, but lets get real and call a spade a
> spade (or at the very least acknowledge what they really are!)


I am, i'm showing the products (warts and all) and telling you about what
they can and can't do, and how they link back to an average Coldfusion
Developer (So how does WPF and Coldfusion play together?, How does a
Coldfusion Developer get started with ASP.NET) that kind of mentality. I'm
yet to outline the specifics, I was more asking "would this kind of thing be
of use to the CFAussies" - Answer was yes (devil is in the detail)

2. Unfortunately, your current position doesn't afford you the luxury
> of being a 'tools' fence sitter  (I said tools not tool ;-) As such,
> don't hide the fact you work for Microsoft (as you've had a tendency
> to do in the past). Transparency is the key.


Hang on, never said I was a tool fence sitter. I said I will talk about
tools that are relevant to the developers in whom I engage. So If I'm in a
room full of fanatical Flash Developers, I'd talk about .NET and .NET
Remoting etc... so yeah, skewd thinking there Matt ;)

As for transparency, the only thing I can think of is the Ted vs Me blog
thing. In which I'd argue as to why freaking ask for a email, URL and name
as your "metadata" before commenting and then turn around and state "You
didn't identify yourself by not having a signature" (even though my name
pointed directly at my MSDN blog).

So if you're referring to that as being "the past", then I'd argue you
clearly insult the intelligence of the average reader who didn't connect the
dots on the two. It was Mesh and Ted's belief that potentially users
wouldn't realise I wasn't Microsoft (even though not one person publicly
supported that claim outside of the two Adobe staffers, so again, I think
they underestimate the "street smarts" of the average punter).

Transparency is the key and I'd argue "practice what you preach" ;)


> 3. I'm not really sure that promoting Microsoft tools/solutions in a
> ColdFusion forum is the right place to be doing this. Sure, there may
> be some CF'ers out there who are keen to see what offerings MS have up
> their sleeves. But i'd hazard a guess if that were the case, I don't
> think a CF forum would but the first place I would come looking for
> info on MS solutions.


Pft, you and I have been on this list like most, for just under a decade.
You know better then to come at me with that b.s. I know of a few people on
this list that have had to interact with .NET + CF. I've gotten feedback
from this thread by actually quite a lot of developers on this list that
they want to know more about .NET so that they can gain a better
understanding of it. A lot of CF developers whom have invested their time
and energy into mastering their craft, have also identified with the fact
that there is usually more ASP.NET development work going then CF at certain
parts of the year. GIven they have usually mastered the CF component to
their career, its arguably fair to state that they also are looking to open
up with both eyes instead of one closed.

Q. Do you even code in Coldfusion? I thought you were more of a Flash/FLEX
man ;)

No offence Matt, but this post is ground-hog day for me, as I've seen this
prior to my MS joining (i've watched other MSFT Staffers get this kind of
email) and Im seeing it afterwards. I too was pro-Adobe Community and can
see where some are coming from and the "Sell-out" comments from folks like
Ted illustrate how protective we used to get. In a group, I've seen first
hand folks denounce Microsoft as the devil. Yet on an individual 1:1 they
agree that they aren't that bad after all is said and done. It's an Image
problem we faced from "the old days" when we were about maximum market
share. Yet, we've turned a path around 5 years ago, its now about different
values and different Microsoft. I say we now, because I'd prefer to take
ownership of the past and flip it vs playing the victim.

Expect to see a different perspective on things is all i can say to you. I
disliked Microsoft before I joined and there are parts that I still hate,
but rather then point and rant about it, I decided to join and see how I can
shake things up. I'm tired of buying the "new" Adobe propaganda and I know
you have made long lasting friendships with folks at Adobe, so I'm not sure
you're giving a fair assessment on the matter, given these close ties?

In reality whats changed? So I joined Microsoft, and the big deal is what? I
have more talking points then what Adobe's got on offer... is that bad? pft,
i'd argue no. So would the others that are interested in these sessions.



>
>


-- 
Regards,
Scott Barnes
http://www.mossyblog.com

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