In my view, a clear case of needing to 'manage upward'.

I suggest you convene a meeting with those who're agitating for this
and manage them through a process of getting them to be clear about
the high-level objectives, and then give them a sense of the
opportunities and constraints and the need for research and careful
decision-making on the tech front.

If you don't feel you have the pull to get them into a room, get
someone upstream from you be champion and do the convening and
engagement.  Try to get it the status of a real project, get a serious
sponsor, and get them to take responsibility for the project's impact.

Yes, this can all fail, but if they get bound up and won't make the
appropriate business decisions, then the heat's off you.  On the other
hand, it might get legs and become something real and manageable,
instead of being a liability laid at your feet.

Peter

On Jul 14, 2:45 pm, Andrew <am2...@gmail.com> wrote:
> Hi,
>
> I've currently getting some requests from people too high up to ignore
> to start delivering some of our web content for mobile devices.  To be
> quite honest I am not sure where to start looking with this.
>
> Does anyone on here have any recommendations?  Most of the stuff would
> be news and sporting fixtures / results, and possibly some video
> content.  There is one also interactive web application (currently
> written in Java & Struts) that would be a candidate for mobile users
> as well.
>
> I guess initially the "grey area" for me is - do you develop HTML
> content targeted at mobile users, or do you look at apps for specific
> platforms (Android, iPhone, etc...).  The 2nd option just sounds
> extremely unappealing unless I'm missing something...
>
> I'd be interested in hearing about anyone's prior experiences with
> this?
>
> Andrew.
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