>         "I dont need to make my site 'accessible' to everyone!"

If you're sure - then fine. Perfect examples are sites like RipCurl &
Billabong. Most people don't see the broader benefits of "accessibility" or
"usability" though, for example better performance in search engines,
happier customers, higher click through -> sales conversion rates, lower
development costs (than some of the alternatives).

>         "What's a 'screen reader' - cant they read their own screens?"

Hmm. Designing for screen readers and impaired users is not the only aspect
of accessibility. I'm talking about designing sites that are accessible to
my Dad. He's fully sighted and uses a decent computer/browser, but he is not
a geek, he just someone trying to achieve certain tasks. The learning curve
assocaited with trying to replicate an operating system interface using
javascript or flash is a turn off for people like him.

>         "Users should just put up with whatever the developer gives them!"

That attitude is very much like "You customers should put up with whatever I
give them". If you are doing your customers a favour then fine (but they are
not really "customers"), if not your business has a limited life expectancy.
Saying the end user should put up with whatever you give them is just once
removed - "My customers, customers' should put up with whatever I give
them". Very funny indeed.

We've recently lauched a site that has a huge form on it (almost 100
fields). I don't know who orginally built the site but it sucked and the
form sucked even more. We rebuilt the form using very similar HTML code the
the stuff I posted in the previous email. Super simple, no tables, no
trickiness, very logical basic layout, low level accessibility stuff. The
client has had more people filling out the form in the last week than he was
previously getting in a month - he's impressed/excited enough to tell me
about it. Not meaning to gloat here - just an real life example. Anyone on
this board could have done the same thing if they have the right mind set.

I don't think your Joe average user is turned on by gimicks - they just want
simple, clear interfaces that allow them to do what they want to do with
minimal fuss.

RANT: The problem with most development community initiatives in Australia
(think website awards, designer forums, etc..) is that they encourage geeks
& designers to build stuff that impresses other geeks and designers. This
about it - if car manfacturers designed cars to impress their collegues and
competitors where would we be?

One more link: http://www.adobe.com/web/features/zeldman20000821/main.html -
Zeldman hits the nail on the head.... for the 100000th time.



Cheers

Mark


______________
Mark Stanton
Web Production
Gruden Pty Ltd
Tel: 9956 6388
Mob: 0410 458 201
Fax: 9956 8433
www.gruden.com


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