The only MM product having a worse mention in the link provided by Mark Blair was "Director". It was all Flex/Flash/Breeze/DW. Why? flat CF sales, my guess. Mark's link was hardly convincing - the CF logo only appeared once (briefly) for the entire Breeze presentation.
I can see your point of view on this, and i partially agree. I also think that Macromedia would also be most likely holding back on the CFMX Marketing for the next few months, mainly due to Blackstone.
And you'd be right -- basically no point marketing a product that is about to have a new version released, it slows down sales in the current release of the product when you call up and can't get what's advertised.
For what its worth this last year has been the strongest for CF product sales for Daemon for some time. We've also been involved in the clustering of several large enterprise sites into CFMX for J2EE. CFMX looks very healthy from our perspective -- but then we pretty much exclusively build in CFMX these days.
Example, would you release Blackstone on the heels of the upcoming Visual Studio 2005 & .NET 2.x ? it could be good but it also could be bad (not saying this is remotely the actual case, but hypothetically) - you'd wait for that flavoured approach to die down a bit and then ram your brand in hard - Also use their negative PR against them in some cases (I forget the actual Marketing term for this, but its along side petrol stations and fuel prices..if one station is 2km apart, they can play a waiting game...in that "no you lower it...no you...no you...")
No one can compete with the MS campaign -- why bother? CFMX is only going to win because its more appropriate technology not because your winning hearts and minds with a marketing campaign.
(You will be able to see VS2005 demonstrated at MXDU2005 as MS are a sponsor!)
Just food for thought on the Marketing / Profile of CFMX at the moment. I wouldn't say no to a roaming billboard of Coldfusion MX here or there, that or some sponsorship or crap like that (I think MXDU should have the Macromedia logos everywhere.. i mean..EVERYWHERE...)
You should expect MXDU to be a heavy-weight CFMX event -- we have the glitterati coming out from the US and the timing is much better than even MAX in the US. We're running a full day Blackstone workshop for those interested. Tickets go on sale this week.
-- geoff http://www.daemon.com.au/
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