Replying to Katie.
*I noticed that you are not on the chandler-users@ list -- subscribing to
that list and reading up on the archives would be a good way to catch up
on conversations about how people are using Chandler.*
**
I think you're right. I've subscribed to Chandler's users list.

 *As we discussed earlier, these two activities could be combined a bit --
use the user stories as ideas for the demo scripts, etc.*
*Mimi and Sheila will likely be working on similar activities. It would
be interesting to get a fresh take and see what someone else would do
with a demo and/or screencast.*
**
I have combined some of the ideas that you have mentioned and present it
below. I would like to get feedback on the relevancy, or there lack of--for
Chandler.

Chandler Gallery
The idea is to have a gallery (along the lines of:  Get testimonials from
users: text and/or video), ideally Video, for users to show-off unique ways
that they have been able to use Chandler.
I'm not attached to any one specific way to do this. I could see many
benefits from both a marketing perspective and in terms of resources for us
to allow users to put their videos in YouTube or google video and just allow
them to put links in Chandler's website.

  Katie's requirements:
> - Create a demo script and/or a screencast of a demo
> - Get testimonials from users: text and/or video
> - Write up feedback from users on the new website designs that Mimi is
> working on (once she sends them out)
> - User documentation
> - Evangelism/Marketing

*How I feel this idea addresses the requirements that you mention above:*

   - This would allow users to give their testimonials. I think we should
   have flexiblity to allow users to submit screenshots, audio, video, text.
   - Marketing/Evangelism would be from multiple angles from the Chandler
   website and from Youtube, google video, etc. Other blogs, etc.
   - As users put their video's up and show how they organize information
   in chandler this would naturally demo Chandler's functionality
   - This would also serve as an (advanced) User doc.
   Going through a cut and dry 'how to use Chandler' is ok to begin with
   for the basics of setting up and understanding functionalty. But beyond
   that,  it's so much more interesting to see someone else's personal 'art
   work' and understand  how to make Chandler work for them. Let the beauty of
   the 'art work' (how other people user Chandler) inspire new 'artists' (new
   chandler users) to learn about complex 'painting' techniques (using Chandler
   to benefit them self)
   - Have functionality for voting on the videos (how google video and
   Youttube have). Also allow users to post comments on each video. This would
   be a natural way for Chandler core team to receive feedback

*Advantages of this idea:*
The nice thing about this idea is that it would be user driven for the most
part. All we would do is set up the framework and the gallery. By using
existing frameworks like Youtube, we could get the gallery flying in no
time. It would be very exciting and rewarding to see people coming up with
creative uses for Chandler. I know I would definitely regularly go to get
pointers of how I could improve on getting more out of Chandler.

*For Chandler Team*
We would facilitate users to put their ideas in a "Chandler Use-case
gallery" where other users can vote on "usability", "innovation of idea",
"originality", "ease of use of idea" etc. As other users start to vote for
which videos are more desireable/less that would give the support team in
Chandler invaluable data on which functionalities are hitting home and which
aren't. If users can post comments, we'll understand the 'why' too.
**
*For end users:*
It would be an ego boost to users as they compete to be the top voted idea
for 'Using Chandler'.
I know I would definitely be competing hoping to find the latest creative
way to use Chandler so that my video would be top rated in the Chandler
Gallery.

The above idea is based on this theory:
Marketing that works for traditional software doesn't work for Chandler
because we are different

I have been reading through many different blogs in about Chandler and one
difficulty I am seeing that we have is a recurring theme about the
difficulty in marketing and appealing to target users about Chandler. The
question everyone seems to be asking is: "How do we get more people
interested in Chandler?"

*Why Chandler is not like traditional project/time management software*

Traditionally, when we talk about a target user for a software that helps
with organization, we are talking about someone with analytical skills that
is good at "figuring out the software and then is able to adapt him/her self
to how it works." That's how Excel, MS Project, etc work. You figure out the
rules of the system and then adapt what you want to do to how the software
system does the entire time you use the software.
But that is not the target user for Chandler (from what I've understood).
Chandler asks the user to initially make a little investment into
understanding the product, but after that, the tool is supposed to be
flexible enough to be whatever it is the user wants it to be.

*Traditional Software Compared to Math & Computer programming:
*In other words, to draw an analogy, if traditional software used for
organizing was more like math. In math & computer programming there are
rigid rules that you have to master before you can do anything.  And
anything you do is limited by those rules, and you never break it. You have
to be very innovative, analytical (and a lot of education) and have that
kind of aptitude to translate your day to day requirements as a user into a
mathematical model. That's how computer programming works.

*Chandler Compared to Art*
Chandler is more like art class (or cooking class) than math class. In art,
sure you have to take the time to learn a few of the tools (ingredients) and
colors and crafts but just mastering these things is not enough. To really
make use of Chandler, you need creativity a lot more than analytical skills.
Chandler has an amazing ability to be able to represent your way of thinking
in a very customized (personal) way.
I think a lot of people are so used to the traditional way of thinking about
software that this concept of innovation & being able to choose how you
think of organizing is almost intimidating. I wonder if a lot of people
think "Just tell me what it does and I'll just think that way." Flexibility
gives the user the option to "make mistakes." There are people who don't
want that responsibility (even in relation with themselves).
But when you see other people's examples, it so much easier to model
yourself from a live example that you can watch on video.

*How do you market and encourage people to us Art Products?*
So what I'm saying is that if you want people to buy your art products so
that they will want to be artists (chandler users), you first have to
inspire them with art (amazing ways people are benefitting from Chandler
today). I think we need to see lots and lots of examples of art work on
Chandlers Gallery. It's when you see these type of personal use case
examples that people's own thinking will start to make connections.
"Oh, I can do that. Hey I could use that." "Oh that's a cool way to use it."
"You mean to say I can do that?"
Chandler becomes whatever in the hands of the person using it. It becomes
whatever it needs to be in the hands of a innovative and creative person.
So what I feel we need is stories. Lots of stories of how people like you
and me are making Chandler work for us in working and collaborating.
There needs to be a culture around 'creative uses of Chandler.' And from
there you almost start a competition to come up with the most original and
useful ways to use Chandler. You get other people voting on what's the most
innovative use of Chandler. And the Core chandler team changes our focus
based on this type of valuable feedback.

Your thoughts on this? And please don't hesitate to be direct on this. I
don't mind criticism when I have confidence the other person knows where I'm
coming from :-). The sooner I understand the constraints, the faster I will
be able to be more effective as a team member.

Praj

*Katie said:*
*Hi Praj,*
*Thinking about this a bit more, I'm guessing that the first two items
would make the best initial projects.*
*I noticed that you are not on the chandler-users@ list -- subscribing to
that list and reading up on the archives would be a good way to catch up
on conversations about how people are using Chandler.*
*We have a set of screencasts here:
**http://chandlerproject.org/Projects/PreviewDemos*<http://chandlerproject.org/Projects/PreviewDemos>
*A bit more about the tasks:
- Demo script: At minimum, a series of actions someone might take when
giving a live demo of Chandler. You could also create sample data to
start out with (saving it to a *.chex file that could be reloaded by the
demo-er).*
*- Screencast: like the above screencasts, a walkthrough of a demo with a
voice over and/or explanatory text*
*- Testimonials from users: interview users, get quotes. Take videos of
people using Chandler. This might require a little legwork in that you'd
have to find some users who were willing to talk with you -- the users
list is a good place to start.*
*As we discussed earlier, these two activities could be combined a bit --
use the user stories as ideas for the demo scripts, etc.*
*Mimi and Sheila will likely be working on similar activities. It would
be interesting to get a fresh take and see what someone else would do
with a demo and/or screencast.*
*Cheers,
Katie*
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