On campus tomorrow: Friday, January 30th, Mary Gates Hall, 254, 2:30-4:00PM

Joyojeet Pal

Technology as Savior: Computers and Development in Indian Popular Cinema



ABSTRACT:

Since the late 1990s, there has been an increasing interest in the potential 
technology holds in alleviating social and economic challenges in the 
developing world. A great deal of academic attention has focused on the actual 
application of technologies towards developmental goals. The enthusiasm over 
such application of technology is seen not just at the policy level, but 
equally much in a pervasive optimism broadly across the public discourse in 
many parts of the developing world. India, a country credited with reshaping 
its place in the world in the high-tech era, the prevalence of this discourse 
is particularly fascinating. Recent research on peoples' imagination of 
computers in the Indian rural hinterland showed a strong role of information 
through popular media, especially cinema, in shaping ideas about technology. We 
look at the portrayal of computers and computer-users in various cinematic 
traditions within India since the 1990s and juxtapose these against western 
portayals of technology. The distinctions both between the Indian and western 
cinematic portrayals as well as those between films designed for different 
consumer audiences within India help comment on the atmosphere of aspiration 
around technology in present day India.


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