Akhtar Badshah, Sailesh Chutani and Jessica Rothenberg Aalami,
co-authors, present:

Technology at the Margins: How IT Meets the Needs of Emerging Markets

Thursday December 2, 2010
3:30 PM
Burke Museum, UW Campus, Seattle

Reception to follow.

Akhtar Badshah is senior director of Global Community Affairs at
Microsoft Corporation Sailesh Chutani is the cofounder and CEO of
Mobisante, Inc. Jessica Rothenberg Aalami is the Managing Director of
the Gobee Group.

The co-authors of this volume discuss information and communication
technologies (ICTs) which have revolutionized our lives by changing
the way we live, play, work, communicate, learn, manage our finances,
and stay healthy?just think of life without Facebook, cell phones, or
email! But the majority of the world's people?the four billion at the
bottom of the global economic pyramid living on less than $2 a
day?remain largely unable to benefit from the ICT revolution, mainly
due to its irrelevance to their needs and the high cost of technology
in relation to their purchasing power. What if we could change all
this? What impact would it have on reducing poverty and improving
lives? What barriers need to be overcome before this can happen?

Sponsored by the South Asia Center, Henry M. Jackson School of
International Studies and the Global Business Center, Foster School of
Business, University of Washington

Inquiries: Keith Snodgrass, Associate Director, South Asia Center
206-543-4800 snodgras at uw.edu,

RSVP to snodgras at uw.edu
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