the times has a story on the evolution of google.org. particularly insightful is the breakdown of what early approaches failed. http://www.nytimes.com/2011/01/30/business/30charity.html?pagewanted=all
http://googleblog.blogspot.com/2011/01/tech-for-good-catching-up-on-googleorg.html is google's take on where dotorg is going.
