This IHME seminar will be of interest to the mobile data collectors among you.

--Abie


From: [email protected] 
[mailto:[email protected]] On Behalf Of Dane Boog
Sent: Friday, April 20, 2012 9:59 AM
To: [email protected]
Subject: [Ihmeseminars] IHME Seminar 4/25: Dr. Michael Link

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Good Morning,

I am pleased to announce Michael Link, Chief Methodologist and Vice President 
for Research Methods, The Nielsen Company  as our seminar speaker on Wednesday, 
April 25th from 3:30PM to 4:45PM (please note the time difference from our 
normal schedule) at the IHME office in Belltown. Dr. Link's seminar is titled: 
"Moving survey research to the next level using mobile platforms and social 
media."
New technology development and survey methods enhancement have powered survey 
research for more than 75 years. Never before, however, has the proliferation, 
complexity, and growth of technology been as expansive and rapid as seen today. 
Smartphones and tablets, social networking, as well as application development 
and metering devices offer survey researchers an array of potential new 
techniques and approaches for the collection of behavioral, attitudinal, and 
related data. This includes new modes for administering surveys, adjunct data 
collection techniques that could augment survey data, and, in some instances, 
approaches that could replace traditional self-reported surveys with more 
real-time, electronic data capture. This seminar provides an innovative look at 
current and potential future uses of new technology devices and platforms. 
Current applications, known best practices, and cautions will be discussed for 
a range of new data collection platforms, including smartphones (for surveys, 
GPS, and visual data collection), Internet-based data capture (beyond Web 
surveys), and leveraging social network platforms (surveys and other forms of 
information). The seminar concludes with an examination of some of the 
impediments to research and development of new technologies within the field of 
survey research and provides some guidance on how such tools can be developed, 
tested, and deployed in a more efficient and effective manner.

Michael Link is Chief Methodologist/VP for Research Methods at The Nielsen 
Company, leading Nielsen's Global Mobile Innovation Center. He has a broad base 
of experience in survey research, having worked in academia (University of 
South Carolina, 1989-1999), not-for-profit research (RTI International, 
1999-2004), and government (Centers for Disease Control and Prevention, 
2004-2007) before joining Nielsen. Dr. Link's research efforts focus on 
developing methodologies for confronting the most pressing issues facing 
measurement science, including improving participation and data quality, use of 
multiple modes in data collection, obtaining participation from hard-to-survey 
populations, and developing mobile and electronic measurement methodologies to 
supplement or replace self-reports. Along with several colleagues, he received 
the American Association for Public Opinion Research 2011 Mitofsky Innovator's 
Award for his research on address-based sampling. His numerous research 
articles have appeared in leading scientific journals, such as Public Opinion 
Quarterly, International Journal of Public Opinion Research, and Journal of 
Official Statistics.



Please join us at our office in Belltown (2301 5th Avenue, Suite 600) at 3:15PM 
for coffee and tea.  The seminar will begin at 3:30PM.

Best regards,
Dane

Dane Boog
Education Program Manager
Institute for Health Metrics and Evaluation | University of Washington
2301 5th Avenue, Suite 600 | Seattle, WA 98121
Tel: +1-206-897-2870
[email protected]<mailto:[email protected]>
http://healthmetricsandevaluation.org<http://healthmetricsandevaluation.org/>
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