Declan,
Don't get discouraged just because of the postings. You are partially right 
about certs being expensive pieces of parchment (best tie-in with the bible 
reference I can think of right now). But keep in mind, you may not need them 
straight away.
I know that last statement will get a lot of people stirring, but, again, it 
depends on your market. In many markets, a certification is a decree to Joe 
buyer that you took the time, energy, and money to make sure you have a 
product offering that meets certain standards. It does not necessarily mean 
without it (or them) you can't sell your product. 
Obviously, in regulated markets, those certifications must be met. But even 
that can be handled. Waivers can be obtained, as well as "in progress" claims 
can be stated. Both granting marketable status to the product.
Here's one more thing to be aware of too. By using already certified 
components, you can greatly reduce the expenditures on certification. In some 
cases, it may even negate the need for testing all together (rarely).
There are a lot of ways to work through the certification process. It just 
takes some time and (often a lot of) research. It all comes down to how much 
your willing to put up with and if the product is worth it.
Jay
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