I seem to remember it from his book series about wwii. Note "seem".

On Tue, Nov 21, 2017 at 1:51 PM, 'Antoine Capet' via ChurchillChat
<churchillchat@googlegroups.com> wrote:
> Dear All,
>
> A colleague writes :
>
> I finding it very difficult to trace an origin for the phrase "Action This
> Day," employed by the Churchill ministry during WWII. Although I have found
> non-Churchillian origins for a great number of wartime things credited to
> him, I can't find anything about this (not even a reference to when
> Churchill  himself might have conceived it). I strongly suspect that it was
> invented by a civil servant or whatever passed for an organizational
> management guru in those days, but so far I've had no luck. It may also have
> been a Bletchley-Park-ism, but I can't find that either.
>
> Any clues ? Any references to books or articles ?
>
> With all best wishes,
>
> Professor Antoine CAPET, FRHistS
> British Studies
> University of Rouen
> 76821 Mont-Saint-Aignan
> France
> antoine.ca...@univ-rouen.fr
>
> 'Britain since 1914' Section Editor
> Royal Historical Society Bibliography
>
> Reviews Editor of CERCLES
> http://www.cercles.com/review/reviews.html
> ==========================================
>
>
>
>
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