Just being a troublemaker? The Swedish government said on Monday that it had sold the Vin & Sprit group which owns Absolut vodka to the giant drinks group Pernod Ricard of France for 5.626 billion euros.
http://www.breitbart.com/image.php?id=iafp080331075806.fi7xz7iup0&show_article=1&catnum=0&ch=BNImagesAll Peace, K -----Original Message----- From: [EMAIL PROTECTED] To: cia-drugs@yahoogroups.com Cc: [EMAIL PROTECTED] Sent: Fri, 4 Apr 2008 7:15 pm Subject: Re: [cia-drugs] Mexico reconquers California? Absolut drinks to that! Where is the sense of humor here? Am sure laughing their heads off 'there'. Absolut is a Russian company, lol. Michael Donovan > http://latimesblogs.latimes.com/laplaza/2008/04/mexico-reconque.html > > > *Mexico reconquers California? Absolut drinks to that!* > > The latest advertising campaign in Mexico from Swedish vodka maker > Absolut promises to push all the right buttons south of the U.S. border, > but it could ruffle a few feathers in El Norte. > > Absolut <http://www.flickr.com/photos/newcorrespondent/2383371667/> > > The billboard and press campaign, created by advertising agency > Teran\TBWA <http://www.terantbwa.com.mx/> and now running in Mexico, is > a colorful map depicting what the Americas might look like in an > "Absolut" -- i.e., perfect -- world. > > The U.S.-Mexico border lies where it was before the Mexican-American war > of 1848 <http://en.wikipedia.org/wiki/Mexican-American_War> when > California, as we now know it, was Mexican territory and known as Alta > California. > > Following the war, the Treaty of Guadalupe Hidalgo saw the Mexican > territories of Alta California and Santa Fé de Nuevo México ceded to the > United States to become modern-day California, Texas, New Mexico, Utah, > Colorado and Arizona. (Texas actually split from Mexico several years > earlier to form a breakaway republic, and was voluntarily annexed by the > United States in 1846.) > > The campaign taps into the national pride of Mexicans, according to > Favio Ucedo, creative director of leading Latino advertising agency > Grupo Gallegos in the U.S. > > Ucedo, who is from Argentina, said: "Mexicans talk about how the > Americans stole their land, so this is their way of reclaiming it. It's > very relevant and the Mexicans will love the idea." > > But he said that were the campaign to run in the United States, it might > fall flat. > > "Many people aren't going to understand it here. Americans in the East > and the North or in the center of the county -- I don't know if they > know much about the history. > > "Probably Americans in Texas and California understand perfectly and I > don't know how they'd take it." > > Meanwhile, the campaign has been circulating on the blogs and generating > strong responses from people north of the border. > > "I find this ad deeply offensive, and needlessly divisive. I will now > make a point of drinking other brands. And 'vodka and tonic' is my > drink," said one visitor, called New Yorker, on MexicoReporter.com > <http://mexicoreporter.com/2008/04/03/california-reclaimed-by-mexico-thats-the-absolut-truth/#comments>. > > Reader Paul Green goes into a discussion on the blog Gateway Pundit > <http://gatewaypundit.blogspot.com/2008/04/absolut-ly-outrageous-ad-in-mexico-city.html> > of whether the U.S. territories ever belonged to Mexico in the first > place, and the News12 Long island > <http://forum.news12.com//ubbthreads/showthreaded.php?Cat=0&Number=928151&page=0> > site invited people to boycott Absolut, with one user, called > LivingSmall, writing: "If you drink Absolut vodka, you can voice your > approval or disapproval of this advertising campaign with your > purchases. I know I will be switching to Grey Goose or Stoli and will > never have another bottle of Absolut in my house. > > "Hey Absolut ... that's my form of social commentary." > > -- Deborah Bonello and Reed Johnson in Mexico City > > > ------------------------------------ Complete archives at http://www.sitbot.net/ Please let us stay on topic and be civil. OM Yahoo! Groups Links
