http://www.washingtonpost.com/wp-dyn/content/article/2008/03/24/AR2008032402750_pf.html

Genetic Testing Gets Personal
Firms Sell Answers On Health, Even Love

By Rick Weiss
Washington Post Staff Writer
Tuesday, March 25, 2008; A01



In January, at the World Economic Forum in Davos, Switzerland, movers and 
shakers lined up to spit into test tubes -- the first step to having snippets 
of their DNA analyzed by 23andMe, a personalized gene-testing company that for 
$999 promises to help people "search and explore their genomes."

Those wanting an even more complete analysis of their biological inheritance 
can turn to Knome, a Cambridge, Mass., company that, for $350,000, will spell 
out all 3 billion letters of their DNA code -- an unparalleled opportunity, the 
company says, to "Know thyself."

For singles on tighter budgets and with narrower interests, there is 
ScientificMatch.com, which says that its $995 genetic test will help clients 
find DNA-compatible mates who will smell sexier to them, have more orgasms and 
produce healthier children.

This is the world of direct-to-consumer genetic testing, a peculiar mix of 
modern science, old-fashioned narcissism and innovative entrepreneurialism, all 
made possible by the government-sponsored Human Genome Project.

More than 20 companies today offer "personalized genomics" tests that promise 
to help clients discern from their DNA what diseases they are likely to get, 
whether they are shy or adventurous, even their propensity to become addicted 
to drugs. A growing number bypass doctors and deal directly with consumers.

The trend has critics warning that the market is becoming rife with hype. The 
field is effectively free of regulatory oversight, watchdogs note, and much of 
the science behind the results is still sketchy.

But backers of these enterprises say they are pioneering nothing less than a 
medical and cultural revolution. With each person who adds his or her DNA to 
the companies' high-security databases, they say, links between specific gene 
variants, health conditions and behavioral traits are getting documented, 
speeding discoveries about biology, identity and destiny.

"We call it consumer-enabled research," said Linda Avey, co-founder of 23andMe, 
based in Mountain View, Calif. "It's about changing the paradigm of how 
research is done."

It is also about self-discovery and a new kind of social networking, as 
"members" -- as some companies call them -- learn about their DNA details and 
share them with others.

"We envision a new type of community where people will come together around 
specific genotypes, and these artificial barriers of country and race will 
start to break down," said Anne Wojcicki, who with Avey co-founded 23andMe.

"I think people will really get into it," said George Church, the Harvard 
geneticist who co-founded Knome and founded the not-for-profit Personal Genome 
Project, which will compare the genomes of 100,000 people willing to make their 
DNA public. "I think this is going to connect people clear around the world."

Gene Chips Slash Costs

Personalized medicine, the detection of people's individual health risks and 
the tailoring of preventive strategies and therapies just for them, has been a 
buzzword for years. But it remained elusive until technological advances 
allowed researchers to scan huge stretches of human DNA quickly and at 
relatively modest expense.

"Gene chips" that cost just a few hundred dollars can today detect hundreds of 
thousands of tiny molecular hiccups in a smidgeon of DNA collected from saliva 
or blood. Unlike better-known genes that single-handedly cause inherited 
diseases such as sickle cell anemia, most of these gene variants add in very 
small ways to a person's medical weaknesses or strengths.

Only about 100 such glitches have been convincingly linked to specific diseases 
or behavioral tendencies, but new connections are being discovered every month. 
Together they can start to paint a picture of a person's health prospects and 
behavioral predilections.

Meanwhile, the cost of spelling out an individual's entire genetic code, or 
genome, is also dropping precipitously, from several million dollars a few 
years ago to about $1 million last year and an anticipated $200,000 or so this 
year.

"Our goal and vision has been to make a total human genome affordable," said 
Christopher K. McLeod, chief executive of 454 Life Sciences in Branford, Conn., 
which makes some of the fastest and most powerful gene-sequencing machines 
under the corporate motto "Measuring Life One Genome at a Time."

By comparing an individual's genetic profile with databases of known 
correlations, companies can calculate that the person, for example, is 30 
percent more likely than average to get colon cancer, 20 percent less likely to 
get cataracts, and 10 percent more likely to be impulsive or have 
anger-management issues.

Yet the probabilistic nature of those results is potentially problematic, said 
J. Craig Venter, the geneticist who broke scientific and cultural ground last 
year when his eponymous Rockville research institute spelled out his entire 
genetic code and posted the results on a publicly accessible database, 
revealing to the world that he has, among other things, genetic inclinations 
toward wet earwax.

It can be entertaining, Venter said, to learn one has a gene for soggy earwax. 
"But if you're on the receiving end of one of these tests and are told your 
probability of having a serious problem is 62 percent, what the hell does that 
mean?"

Results Can Mislead

And that is assuming the results are correct. As it turns out, many gene tests 
today search for DNA patterns that have been linked to a disease or trait in 
only one or two studies. Such findings are often overturned by later research.

Even if the findings hold up, there are countless other genes still unstudied 
that experts say will eventually be found to either augment or counterbalance 
the risks discovered to date. Until those factors -- harmful and protective -- 
are added to the gene chips, clients run the risk of being misled.

"This information can be quite profound," said R. Alta Charo, a professor of 
law and bioethics at the University of Wisconsin. "It can lead to a decision to 
have your breasts chopped off before you've been sick for a day or having your 
ovaries scooped out before you have children. These are dramatic decisions, but 
these products are going on the marketplace as though they were underarm 
deodorant."

Exacerbating the problem is that virtually no one is watching over the 
industry. The Food and Drug Administration does not regulate most gene-based 
tests, and there is no federal proficiency-testing system for companies 
offering them.

So while some of the new companies, including 23andMe, Knome and Navigenics of 
Redwood Shores, Calif., boast solid teams of renowned researchers and emphasize 
that the information they provide is not diagnostic, other outlets inhabit the 
scientific fringe.

Perhaps most denigrated by experts are those that purport to identify people's 
nutritional needs from their DNA and then sell them dietary supplements at a 
hefty profit.

"It is totally bogus," said Gail Geller of the Berman Institute of Bioethics at 
Johns Hopkins University, whose research has documented how easily the public 
can be bamboozled by genetic test results.

Then there is ScientificMatch.com, which "uses your DNA to maximize the chances 
of finding chemistry -- actual, physical chemistry -- with your matches," 
according to the company's Web site.

At the heart of that claim is a hypothesis that people are most attracted to 
others whose immune systems differ most from their own. A few studies have 
found evidence supporting the idea (it may be an evolutionary strategy for 
maintaining genetic diversity). But at best, geneticists say, it is a narrow 
basis upon which to choose a mate.

"It creates an air of charlatanism that doesn't help the field," Venter said.

All told, concluded a study in this month's issue of the American Journal of 
Human Genetics, "There is insufficient scientific evidence to conclude that 
genomic profiles are useful in measuring genetic risk for common diseases or in 
developing personalized diet and lifestyle recommendations for disease 
prevention."

The Science Is Still Young

Despite today's limitations, the day will come, experts agree, when enough will 
be known about human genetics so that a scan of an individual's genome will 
convincingly predict that person's medical risks and behavioral foibles -- 
perhaps with enough assuredness to dictate preemptive therapy or even extend 
disability rights to some whose behavior falls outside societal norms. But the 
only way to get there is to collect massive amounts of data from a wide array 
of people so computers can find those correlations.

That task is underway, but the work takes time, which is why direct-to-consumer 
genomics companies say they should be welcomed. Most people are disinclined to 
sign up for research that offers nothing in return, Wojcicki said, but at 
23andMe, "they get something back right away, and they are also part of 
something really powerful."

Wojcicki predicts that as members share information about their genes, their 
health and their personalities -- an irresistible option for many in this age 
of electronic "friending" -- the new enterprises will revolutionize health care 
"the way YouTube revolutionized media."

"I call it the democratization of the genome," Venter said.

Concerns persist. If people want to use their information in a meaningful way, 
they will probably want to share it with their physician, said Francis S. 
Collins, director of the National Human Genome Research Institute and a leader 
of the Human Genome Project, completed in 2003, which cobbled together the 
first complete human DNA sequence. And medical records are not totally opaque 
to prying eyes.

"People ought to think about that," said Collins, who confessed to feeling both 
excited and concerned about consumer-driven genomics. "We don't want employers 
to use genetic information to make hiring or firing or promotion decisions on 
the basis of fears that an employee may get sick." It is "enormously 
frustrating," he added, that bills prohibiting genetic discrimination have been 
passed by both chambers of Congress but are stalled because of an unrelated 
power struggle on Capitol Hill.

One subtle but potentially insidious downside of the new trend, Collins said, 
is that people may slip into the DNA-deterministic thinking that fed the early 
20th-century eugenics movement, in which people with "undesirable" traits 
underwent forced sterilizations.

"I very much worry that all this emphasis on a 'gene for this' and 'gene for 
that' raises the risk that people will conclude that that's the whole story," 
Collins said. Instead of empowering people to make healthful changes in their 
lives, that could simply make them "more fatalistic," he said, "in which case, 
what's the point?"

At the same time, he and others acknowledged, by identifying people with 
similar genes but different health outcomes, genomics companies' databases 
could help scientists identify the specific environmental influences -- diet, 
exposure to certain chemicals, even stress or abuse -- that interact with 
particular genes to make people into the individuals they are.

"By disentangling the genetics, we'll get a much deeper appreciation of both 
nature and nurture," said Church, the Harvard geneticist. "I would be surprised 
if it didn't change our view of ourselves pretty significantly."

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