> Also, applications that got an X in the beginning of their
> names is often associated (at least I do) to being weird

> It just sounds better to me to say "Cinchrony 2.0
> Tritium Edition" or some such thing.

> Anyways, I tend to like the idea of "Verite" more and more,
> and thanks for mentioning about how you feel about that name,
> because somehow that makes it even more attractive for me,
> but I guess that is because I already have a preference for the
> slightly obscure, quirky, alternative stuff.
> Additionally it might also hint at the humble
> origin of this project being community based volunteer work,
> without having big dollers/euros etc. behind it.
This is why I suggest using focus testing.  Properly done, the data will
transcend personal biases and help give a clear indication of what the
unbiased consumer will think.

I suggest  narrowing the selections down to 6-10 choices, and conduct
focus testing.  Once the data is in, then an informed decision can be
made.  Until then, it's a bit of guessing in the dark.

As for names being “taken” by other business, I would not worry too much
about that, and think of the name in context ie: An NLE software.  If it's
a concern of the domain name being taken, then just do what the movie
studios do ie: “cloverfield-the-movie” only just call it “X-nle.com”, or
whatever.  People aren't idiots.  A google search for “X” and “non-linear
edit” will surely turn up the proper result, especially if there is enough
buzz about the product.

There was great discussion when Nissan spun off a car company called
“infinity”.  Everyone was talking about how there would be confusion with
the “infinity” speaker company.  Well, there has been none.  It's
different when the product is taken in context of it's use.

At any rate, it's exciting to watch the development!

 -Jay Truesdale


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