At 3:27 PM +0000 6/28/03, Thomas Larus wrote:
>Thanks for the eye-opener.  I did not know that many of the errors one finds
>in technical books are introduced in the editorial process.

There were two reasons I switched from Macmillan (deceased sister of 
Cisco Press, but using lots of Cisco Press conventions) to Wiley: 
lack of marketing (far less true of Cisco Press), and their 
insistence on using a "development editor".  Development editors are 
_not_ copy editors, but conceptually have the role of "helping poor 
techies write and express themselves."  Well, some of us poor techies 
already can write -- indeed, some of us have been editors. I found 
her to be a constant obstacle. For example, she kept insisting, even 
when three peer reviewers also told her she was wrong, that a "two 
order of magnitude" increase meant doubling, not going up by 10 to 
the power 2.

Now, there are other people that liked their development editor and 
found it a useful process. It's really a very individual thing, and 
one size does not fit all. What works for me is to have a strong 
technical colleague as reader and sounding board (Scott Bradner for 
the WAN Survival Guide, and Annlee Hines for Building Service 
Provider Networks).  For the second book, I finally found an editor 
that added to the process, Stephanie Landis.  Officially, Stephanie 
was the copy editor, but went slightly beyond that to the point I 
needed -- tell me something doesn't flow, but don't try to fix it. 
Wherever possible, I have CertZone contract with Stephanie to edit my 
papers, but also have a technical reviewer.

Cisco Press has gotten more reasonable over time, or it may be that I 
know enough people and have enough track record that I might be 
willing to do another book with them. At least in the present 
economy, though, professional web self-publishing may be a viable 
option.  That doesn't mean I won't use editors, graphics people, 
etc., but they will be people I know will add to the process. 
Self-publishing also simplifies the update/errata process.

>Nor did I know
>that the publishers are not strong on things like diagrams and cover art.
>It sounds like I might do better working out the kinks in my Visio diagrams
>imported into Word, than relying on a publisher to be able to do a better
>job.  I was thinking of using one of my nice-looking Visio diagrams as cover
>art, perhaps jazzing that one up with color.

I haven't found a publisher that really redraws -- they do things, 
instead, such as standardize line widths, page alignment, etc.  There 
have been a few times where I would have liked to work with a 
graphics professional to work out a very hard drawing with which I 
wasn't getting the results that I wanted, but, in general, this is 
something that has to be contracted on a case-by-case basis. The 
publisher graphics people get involved, typically, only with the 
finished manuscript.

I don't know if there is an industry standard for drawing, although 
the people I've talked to tend to use Adobe Illustrator.  All the 
publishers I know use Quark for page layout, which has interesting 
ripple effects on what you can and can't do in Word.

>
>I don't care about getting an advance up front.  If my book of CCIE lab
>advice and scenarios with detailed explanations (like Hutnik and Saterlee
>CCIE Lab Practice Kit) is of high quality, it will sell pretty well. The
>key, for me, is to make sure that it is of high quality.  A few errors on
>crucial points can render an otherwise great technical book untrustworthy.
>I have caught some errors in my first three scenarios, and will probably
>find some in the next draft, too.  The key to good writing is rewriting, I
>have been told.
>
>The only reason left for submitting a book to a big name publisher is to be
>able to say "I have a book published by Big Publisher, Inc."  For someone
>without an established name or reputation, that is still something, but your
>post changes the whole cost/benefit analysis.  I will have my hands full
>correcting my own mistakes, without having to fix the mistakes of editors.
>
>Thanks,
>Tom Larus, CCIE #10,014
>
>
>
>Oppenheimer""  wrote in message
>news:[EMAIL PROTECTED]
>>  Black Jack wrote:
>>  >
>>  > That is very interesting. Can you give us a little more
>>  > background about how your relationship with your publisher went
>>  > so badly wrong?
>>
>>  Sounds like I exaggerated a bit. :-) It didn't go that wrong. The
>publisher
>>  says that the problems are all related to the economic downturn. I have
my
>>  doubts, though.
>>
>>  Cisco Press is still doing well. Of course, they have that vendor name on
>>  their books which helps I'm sure.
>>
>>  People aren't buying books, supposedly. Are you? :-) Just wondering...
>>
>>  > I for one know very little about how
>>  > publisher-author deals work and would like to hear more, it
>>  > it's not too painful to relate!
>>
>>  I can't tell you about my specific deal, but I can explain the process a
>>  little bit.
>>
>>  A writer works with an acquisitions editor. An acquisitions editor is a
>>  sales person with extremely good negotiation skills. He or she sells the
>>  author on the idea of working with the publisher. He or she also works
>with
>>  the publisher's legal department to produce a contract that has
everything
>>  in the pusblisher's favor:
>>
>>  * No actual promises with regards to publishing, marketing or
distributing
>>  the book
>>
>>  * Exclusive rights which means that even if they do an awful job, the
>author
>>  can't use the content for anything else
>>
>>  * Requirement that you give your next book to them too (I refuse to sign
>>  that one, though)
>>
>>  * Royalties that range a lot from publisher to publisher, anywhere from
8%
>>  to 19% of the sale on each book, based on the price that the publisher
>gives
>>  to the book reseller, which is much lower than the price that the reader
>pays
>>
>>  * Gazillions of exceptions to the royalties, with a lower rate for
>>  internatainal sales, online sales, etc. etc.
>>
>>  * An advance on the royalties, ranging from $1000 to $15,000 for a really
>>  good publisher (this is one of the good things they do :-)
>>
>>  Of course, as with everything, the author gets what he or she negotiates,
>>  but a lot of us aren't very good negotiators. That's why many authors
work
>>  with an agent.
>>
>>  Oh, and did I mention that you shouldn't expect the publisher to do a
good
>>  job with the things that you think of when you think "publisher"
including
>>  editing, figure drawing (they insist on redrawing the figures), copy for
>the
>>  back of the book, copy for Amazon and other marketing materials. Many of
>>  them do an awful job with these tasks. Look at all the mistakes in the
>>  books. In most cases they weren't introduced by the author. The author is
>>  supposed to catch them with the "page proofs" but that's much harder than
>it
>>  sounds, and sometimes the errors get introduced after the page proofs.
>>
>>  Just the other day I was reading a really good book about voice. The
>author
>>  said something about the DSPs in Cisco routers that do the
>analog-to-digital
>>  conversion and other tasks. DSP was spelled out as "domain specific
part."
>>  An editor at work.
>>
>>  I had an editor who tried to change "powers of two" to "groups of two?"
An
>>  editor working in the computer industry didn't understand the powers of
>>  two!? And that is par for the course.
>>
>>  Now, I do have to say that the editors of Top-Down Network Design did a
>>  great job. The only mistakes that really drive me nuts are in the index,
>>  which they didn't have me proof. I hate the fact that they spelled on LFN
>as
>>  long filename in the index, when the page that uses the acronym uses it
to
>>  refer to Long Fat Networks. And they put "top-down network" in the index
>>  with lots of references. What the heck is a top-down network?
>>
>>  With Troubleshooting Campus Networks, a lot of the mistakes were because
I
>>  didn't page proof well enough, I have to admit. I assumed they had done a
>>  good job, which they hadn't. But they did a great index, on the other
>hand.
>>
>>  So there you have way more info than you probably wanted! :-)
>>
>>  Priscilla
>>
>  > >
>>  >
>>  > > Obviously I made a big mistake in choice of publisher, but who
>>  > > could have known? They are one of the most prestigious
>>  > > publishers. But their motto is:
>>  > >
>>  > > "If a tree falls in the forest and nobody is around to hear
>>  > it,
>>  > > it doesn't matter. At least the other forests didn't get the
>>  > > tree."
>>  > >
>>  > > Am I bitter? You bet. I was swindled.
>>  > >
>>  > > Priscilla




Message Posted at:
http://www.groupstudy.com/form/read.php?f=7&i=71598&t=71462
--------------------------------------------------
FAQ, list archives, and subscription info: http://www.groupstudy.com/list/cisco.html
Report misconduct and Nondisclosure violations to [EMAIL PROTECTED]

Reply via email to