I don't see an upside to a change. And there's clear downside from loss of what has been built. So I view any move from "Apache CloudStack" as a counter-productive distraction.
-kevin > -----Original Message----- > From: John Kinsella [mailto:[email protected]] > Sent: Tuesday, July 10, 2012 3:42 PM > To: <[email protected]> > Subject: Re: [DISCUSS] The CloudStack Brand > > Well put...think I completely agree on all the points. I can't think of a > strong > reason not to hold course. The only negative thing I can think of against the > CloudStack brand is it's not as well known as the other IaaS project with the > strikingly similar name - hopefully we'll fix that. :) > > John > > On Jul 9, 2012, at 8:15 PM, David Nalley wrote: > > > On Mon, Jul 9, 2012 at 10:41 PM, David Nalley <[email protected]> wrote: > >> Hi folks: > >> > >> So one of the things that PMCs are charged with is maintaining the > >> brand of a project[1][2], and while it's a responsibility of the PMC, > >> I brought the discussion here to enable some broader conversations > >> and to solicit input from folks in general. > >> > >> This discussion is not about the mascot - but rather the name and > >> logo. (or in trademark terms, the wordmark, logo, logotype) > >> > >> As a project we are provided tremendous flexibility in establishing > >> our brand - you'll even note some projects have completely changed > >> their name (Cordova nee CallBack, nee Phonegap). In this email I am > >> not going to share my opinion (I'll follow up with that in a bit), > >> but rather want to call for participation on this topic. Please weigh in. > >> > >> --David > >> > >> [1] http://www.apache.org/dev/pmc.html#brand-policy > >> [1] http://www.apache.org/foundation/marks/responsibility > > > > > > > > Hi folks, > > > > I am back, this time with my opinion. I am breaking this up into two > sections: > > 1. my stance > > 2. my reasoning > > > > Branding is an interesting thing to me, and I am biased wrt to this > > project, as I think I had a small part in promoting the existing > > CloudStack brand. > > > > #Stance > > My personal stance is that the name should be 'Apache CloudStack' . > > > > For the record, you can see the two different types of brand logos > > currently in use here: > > http://people.apache.org/~ke4qqq/runbook/ > > > > The main logo is center of the page - and says cloudstack in blue and > > gray with a ruled line and 'open source cloud computing' below it. > > > > The secondary logo is in the top left hand of the page above - and > > just has cloudstack in blue and gray. (best seen with firefox or > > chrome, I seem to recall IE not liking SVGs, but maybe that's a > > non-issue now). > > > > There's been some discussion of adding some Apache elements like the > > feather or the 'Apache' wordmark, and while I am thrilled to be at the > > ASF, I don't personally want to see us do this, and I'll discuss that > > below as well. > > > > #Justifications: > > * The 'Apache CloudStack' name shows both our lineage (CloudStack) and > > our (hopeful) future at the ASF - and it complies with the incubator > > guidelines to boot. > > * This logo is already widely in use, and all things considered is > > relatively well spread for an open source brand as nascent as it is. > > * This logo is already on thousands of items of swag from luggage tags > > to tshirts and everything in between > > * The current logo works well even in single color, which is > > economical should we desire to produce swag or use it in print. > > * I'd argue the current brand is pretty good, and changing it, > > especially if it's a drastic change is a decent amount of work to get > > done. > > * (Warning: Lazy side of me appearing) If there's nothing broken, we > > shouldn't expend the cycles on reinventing the brand which distracts > > us from the real objective of the project. > > > > ##Reasons for not adding Apache elements: > > * Some of the most successful ASF projects do not have either the > > wordmark in their logo or feather-logo. Namely Hadoop, Cassandra, etc. > > http://hadoop.apache.org/images/hadoop-logo.jpg > > http://www.flickr.com/photos/sog/4561537432/ > > * The incubator frowns on projects with an undue fascination with the > > Apache brand.[1] > > * If it's the feather-log it becomes much more difficult to print > > > > ## Potential downsides > > > > There are some downsides - I realize that - and am even happy to point > > them out. > > 1. There was previously a commercial product (as well as the project) > > also known as CloudStack - and the producer of that product still has > > some folks that can't discern the difference between the ASF project > > and their product based on the ASF-project. (this is a training > > problem with individuals, not the body corporate IMO, but I am biased) > > 2. There's some striking similarity to another IaaS project, though > > FWIU the two names originated within a few months of each other. > > > > Your thoughts, comments, and flames are welcome > > > > --David > > > > [1] > > http://incubator.apache.org/guides/proposal.html#template-brand-fascin > > ation > > >
