Sorry - that link is restricted. We aren't going to make all these
journalists' contact details public. :-) 

On Mon, Mar 18, 2013, at 01:15 PM, Karen Vuong wrote:
> Hi all, 
> 
> Please see this link for the press contacts list:
> https://docs.google.com/spreadsheet/ccc?key=0AhHbvXbeVD2idEFNRmZ5UWpjOXFlam1mNmt0S3JmWFE&usp=sharing
>  
> 
> Best regards, 
> 
> Karen
> 
> 
> -----Original Message-----
> From: Mark Hinkle 
> Sent: Monday, March 18, 2013 11:09 AM
> To: <cloudstack-marketing@incubator.apache.org>
> Cc: cloudstack-marketing@incubator.apache.org; Sally Khudairi;
> pr...@apache.org; Karen Vuong
> Subject: Re: Press release for our eventual graduation?
> 
> For Apache CloudStack 4.0 we had Karen distribute a media alert to a list
> and we got good pick-up. We should update that again and coordinate all
> our relationships, Karen, can you send a link to the list of who we have
> right now?
> 
> Mark
> 
> 
> 
> On Mar 18, 2013, at 11:04 AM, "Giles Sirett" <giles.sir...@shapeblue.com>
> wrote:
> 
> > [damm MS Outlook], Hadn't finished.......
> > 
> > Meant to also ask: Sally, can you confirm if ASF will put this out on the 
> > newswires ?
> > If not, can I ask if, between us, we can get out a release to enough tech 
> > journos, etc through our existing contacts  to give it momentum ?
> > 
> > I would think that we should be able to, if we combine it with enough 
> > twitter & other social media
> > 
> > Kind Regards
> > Giles
> > 
> > D: +44 20 3603 0541 | M: +44 796 111 2055 giles.sir...@shapeblue.com
> > 
> > 
> > 
> > 
> > -----Original Message-----
> > From: Giles Sirett
> > Sent: 18 March 2013 18:00
> > To: cloudstack-marketing@incubator.apache.org; 'Sally Khudairi'
> > Cc: pr...@apache.org
> > Subject: RE: Press release for our eventual graduation?
> > 
> > OK, I'm going to get something together tomorrow. Will share on 
> > marketing list as soon as its ready, then we can pass on to Sally once 
> > done
> > 
> > 
> > On the "how" to release, it sounds like, after the vote, that this is going 
> > to be drip fed out through other channels and that theres nothing we could 
> > do to stop that.
> > Therefore, my suggestion is to announce as quickly as possible after the 
> > vote.  We should create a PDF and wiki version of the release.
> > 
> > 
> > Kind Regards
> > Giles
> > 
> > D: +44 20 3603 0541 | M: +44 796 111 2055 giles.sir...@shapeblue.com
> > 
> > 
> > 
> > 
> > -----Original Message-----
> > From: Sally Khudairi [mailto:s...@apache.org]
> > Sent: 18 March 2013 16:42
> > To: Giles Sirett; cloudstack-marketing@incubator.apache.org
> > Cc: pr...@apache.org
> > Subject: Re: Press release for our eventual graduation?
> > 
> > Thanks so much, Giles.
> > 
> > I'm here if you need any help. I'll be traveling on Wednesday and 
> > unavailable Thursday morning ET, but am otherwise flexible & happy to 
> > assist.
> > 
> > Cheers & chat soon,
> > Sally
> > 
> > = = = = =
> > vox +1 617 921 8656
> > aux +1 917 725 2133
> > skype sallykhudairi
> > 
> > 
> > ----- Original Message -----
> >> From: Giles Sirett <giles.sir...@shapeblue.com>
> >> To: "cloudstack-marketing@incubator.apache.org"
> >> <cloudstack-marketing@incubator.apache.org>
> >> Cc: "pr...@apache.org" <pr...@apache.org>
> >> Sent: Monday, 18 March 2013, 11:54
> >> Subject: RE: Press release for our eventual graduation?
> >> 
> >> Sally
> >> 
> >> I'm happy to put together something as a first draft, based on the 
> >> messaging that you suggest for a graduation.
> >> 
> >> Everybody else on this list: hows best that we work together on this?:
> >> shall I post some text on list in as a starting point  to solicit 
> >> comments & review BEFORE I get something to Sally ? or would folks 
> >> rather that I work with Sally and then bring it back to this list ?
> >> 
> >> Any guidance accepted :-)
> >> 
> >> 
> >> 
> >> Kind Regards
> >> Giles
> >> 
> >> D: +44 20 3603 0541 | M: +44 796 111 2055 giles.sir...@shapeblue.com
> >> 
> >> 
> >> 
> >> 
> >> -----Original Message-----
> >> From: Chip Childers [mailto:chip.child...@sungard.com]
> >> Sent: 18 March 2013 15:41
> >> To: Sally Khudairi
> >> Cc: cloudstack-marketing@incubator.apache.org; pr...@apache.org
> >> Subject: Re: Press release for our eventual graduation?
> >> 
> >> On Mon, Mar 18, 2013 at 03:28:26PM +0000, Sally Khudairi wrote:
> >>> Hello, everyone --thanks for including us in your plans.
> >>> 
> >>> With respect to formally announcing your graduation from the 
> >>> Incubator,
> >> yes, I am the one who will be working with you to get the message out.
> >>> 
> >>> Some projects are media/message-savvy and send me their proposed 
> >>> draft for
> >> editing into the ASF format/tone and distribution, whilst others need 
> >> me to do the whole thing for them (but help with providing key 
> >> points/features, and collecting supporting quotes from the community).
> >> I still am the one to pull the trigger on the blogs, Twitter feed, and 
> >> newswires.
> >>> 
> >>> Seeing that Giles and Chip chomping at the bit, I suspect we'll be 
> >>> working together here :-)
> >> 
> >> Not chomping - just wanting to make sure that it's being handled. ;-)
> >> 
> >>> 
> >>> I must underscore that we need to work together here: some projects 
> >>> learned
> >> that the Board approved their resolution, went out and blogged and 
> >> tweeted their enthusiasm at becoming a TLP, then were confused when 
> >> we didn't garner any media coverage when the press release was issued 
> >> a few weeks later. The press don't report on "old" news, so we need to 
> >> coordinate our timing.
> >> This is important.
> >> 
> >> Agreed. In fact, I'd suggest that we will probably want to prepare 
> >> everything on the cs-marketing list for whenever we do hear back from 
> >> the board, and then be sure to coordinate with you on the timing of the 
> >> release.
> >> 
> >> We've generally sought to announce things on Tuesdays (This has been 
> >> Joe's advice on things like release announcements), so we understand 
> >> the value of acting in a coordinated fashion.
> >> 
> >> I'm not sure how a project is notified of any board results, but if 
> >> it goes to cloudstack-private@i.a.o it will be easier to contain the 
> >> news until an official date (note that cloudstack-marketing@i.a.o is a 
> >> public list).
> >> 
> >>> So having said all this, what's your timeframe?
> >> 
> >> Unknown. We sent our draft resolution to board@ on Sunday, but are 
> >> not sure if it made it onto this month's agenda or not yet.
> >> 
> >>> Do you want to send me a draft release based on earlier TLP 
> >>> announcements
> >> such as:
> >>> 
> >>> -
> >>> 
> >>> https://blogs.apache.org/foundation/entry/the_apache_software_founda
> >>> t
> >>> i
> >>> on_announces39
> >>> -
> >>> 
> >>> https://blogs.apache.org/foundation/entry/the_apache_software_founda
> >>> t
> >>> i
> >>> on_announces35
> >>> -
> >>> 
> >>> https://blogs.apache.org/foundation/entry/the_apache_software_founda
> >>> t
> >>> i
> >>> on_announces34
> >> 
> >> I was hoping that the folks on cloudstack-marketing (Giles / Joe /
> >> others) would step up to do the draft first, and then work with you 
> >> to ensure that it's appropriate.  We're a pretty large community, and 
> >> it's always a good sign when a community can self-organize around work 
> >> like this.
> >> 
> >>> 
> >>> Thanks in advance for your help & enthusiasm. I look forward to 
> >>> working
> >> with you!
> >>> 
> >>> Chat soon,
> >>> Sally
> >> 
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Best,

jzb
-- 
Joe Brockmeier
j...@zonker.net
Twitter: @jzb
http://www.dissociatedpress.net/

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