This is great Giles.  Thanks for doing this.

On Wed, Mar 20, 2013 at 4:01 PM, Giles Sirett
<giles.sir...@shapeblue.com> wrote:
> Draft number 3
> Revisions from version 2 are:
>
> Chip: ..... reorder building a community and governance
> Chip: I've added in some further stuff about new members & warm welcomes. Any 
> more and we'll be promising to hug new contributors
> Matt: around Citrix donation
>
>
> Things I didn't revise (and why)
>
> Chip -havent added location & date, will let Sally handle/control
> Matt -language is still UK. I'm not the best person to "translate".  Can 
> somebody in US run it through your spellchecker and correct where necessary ? 
> - or maybe Sally is happy to do this (if this is only a draft)
> Matt: your first comment arose because a CRLF hadn't copied over
> .
>
>
>
>
> ==========PRESS RELEASE=================
>
> The Apache Software Foundation Announces Apache CloudStack Has Become A 
> Top-Level  Project
>
> Mature, open source turn-key platform for delivering scalable, full-featured 
> Infrastructure-as-a-Service (IaaS) clouds.
>
>  [release location/date]
> The Apache Software Foundation (ASF), the all-volunteer developers, stewards, 
> and incubators of nearly 150 open source projects and initiatives, announced 
> today that Apache CloudStack has graduated from the Apache Incubator to 
> become a Top-Level Project (TLP), signifying that the project's community and 
> products have been well-governed under the ASF's meritocratic process and 
> principles.
>
> "When CloudStack first became an Apache Incubator project, it was  a 
> well-established cloud management platform, so its codebase was already 
> mature," said Chip Childers, Vice President of Apache CloudStack. "Our work 
> in the Incubator has focused on growing a really strong community around the 
> code and establishing the governance practices expected of a top level 
> project within the Apache Software Foundation."
>
> Formerly the product of Cloud.com, which was acquired by Citrix in 2011, 
> CloudStack was donated by Citrix to ASF and submitted to the Apache Incubator 
> in April 2012.  It is a well-established  cloud management platform, already 
> widely in production use by many organisations. It is used to deliver 
> Infrastructure-as-a-Service (IaaS) cloud computing in both private-cloud, 
> public and hybrid cloud environments. It has been proven to be both stable 
> and highly scalable, underpinning production clouds more than 30,000 physical 
> nodes, in geo-distributed environments.
>
> Asked to comment on the importance of becoming a Top-Level Project, Chip 
> commented "CloudStack  had the advantage of having many long-term, large 
> deployments which had proven the stability and scalability of the technology. 
> This helped us concentrate on adopting the 'Apache way' of governance, which 
> is well understood and open, delivering so many great pieces of software over 
> the years"
>
> "We know that Infrastructure -as-a-Service is the next generation of IT 
> infrastructure and that people will demand open standards and open governance 
> for such an important layer in their IT stack. That is why the CloudStack 
> project meeting the rigorous standards of ASF governance is so significant. "
>
> When asked to comment on the Apache CloudStack community itself, Chip said: 
> "we've managed to build a diverse, friendly and very open community around 
> CloudStack. New members receive a really warm welcome and we make sure that 
> all contributors  are on an equal footing, whether they are writing code or 
> helping with any other aspect of the project. Anybody thinking of getting 
> involved in the project would quickly find what a great community we are. As 
> well as online involvement,  we've already had a global collaboration 
> conference and there are many CloudStack groups established in many different 
> countries. "
>
> About Apache CloudStack
> Apache CloudStack is a complete software suite for creating 
> Infrastructure-as-a-Service (IaaS) clouds. Target environments include 
> service providers and enterprises. It is used widely  by service providers to 
> set up an on-demand, elastic cloud computing services and by enterprises to 
> set up a private cloud for use by their own employees. Apache CloudStack is 
> also available to individuals and organizations that wish to study and 
> implement an IaaS for personal, educational, and/or production use.
>
> Further information on Apache CloudStack can be found at [website URL]
>
> About Apache Software Foundation
> The Apache Software Foundation, a US 501(3)(c) non-profit corporation, 
> provides organizational, legal, and financial support for a broad range of 
> over 140 open source software projects. The Foundation provides an 
> established framework for intellectual property and financial contributions 
> that simultaneously limits potential legal exposure for our project 
> committers. Through a collaborative and meritocratic development process 
> known as The Apache Way, Apache(tm) projects deliver enterprise-grade, freely 
> available software products that attract large communities of users. The 
> pragmatic Apache License makes it easy for all users, commercial and 
> individual, to deploy Apache products.
>
> For further info, contact [contact info]
>
> ====ENDS========
>
>
>
>
>
>
> Kind Regards
> Giles
>
> D: +44 20 3603 0541 | M: +44 796 111 2055
> giles.sir...@shapeblue.com
>
>
>
>
> -----Original Message-----
> From: Mathias Mullins [mailto:mathias.mull...@citrix.com]
> Sent: 19 March 2013 22:20
> To: cloudstack-marketing@incubator.apache.org
> Subject: Re: press release draft
>
> Been watching the thread and wanted to give some outsider points as it got 
> closer. Might be more copy editing.
>
> Matt
>
>
> On 3/20/13 6:29 AM, "Giles Sirett" <giles.sir...@shapeblue.com> wrote:
>
>>Press release draft 2
>>
>>I've tried to incorporate  everybody's comments. I'm going offline now
>>for 12 hours. As per Chips last post, if we're aiming for Monday, then
>>I'll pick up all comments tomorrow and look at them all together. This
>>will help me get the inevitable draft 3 together
>>
>>Writing a press release for a meritoric bunch of software developers
>>who all seemed to  major in English - what could go wrong ?
>>
>>========================PRESS RELEASE===========
>>
>>The Apache Software Foundation Announces Apache CloudStack Has Become A
>>Top-Level Project Mature, open source turn-key platform for delivering
>>scalable, full-featured Infrastructure-as-a-Service (IaaS) clouds.
> "Has Become A Top-Level Project Mature," Seems odd wording to average reader. 
> Also as a headline A shouldn't be capitalized. These seem like better 
> reading, but maybe I'm missing a reason behind this.
>
> "Has Become a Top-Level Mature Project" or "Has Become Top-Level Project 
> Mature"
>
>>
>> [release location/date]
>>The Apache Software Foundation (ASF), the all-volunteer developers,
>>stewards, and incubators of nearly 150 open source projects and
>>initiatives, announced today that Apache CloudStack has graduated from
>>the Apache Incubator to become a Top-Level Project (TLP), signifying
>>that the project's community and products have been well-governed under
>>the ASF's meritocratic process and principles.
>
> Start of Chip's Quote should be a new Paragraph I believe.
>>"When CloudStack first became an Apache Incubator project, it was  a
>>well-established cloud management platform, so its codebase was already
>>mature," said Chip Childers, Vice President of Apache CloudStack. "Our
>>work in the Incubator has focused on the governance of the project and
>>building a really strong community around Apache CloudStack."
>>
>>Formerly the product of Cloud.com, which was acquired by Citrix in
>>2011, CloudStack was submitted to the Apache Incubator in April 2012.
>
> While it was "submitted" I think there is a need to mention the donation 
> here. I know we're not promoting Citrix here, but a Corporate entity doesn't 
> buy something and it just magically appears in open-source later on, 
> especially in ASF. There's a link missing in the chain.
>
> "Formerly the product of Cloud.com, which was acquired by Citrix in 2011, 
> CloudStack was donated by Citrix to ASF and submitted to the Apache Incubator 
> in April 2012."
>
>> It is a well-established cloud management platform, already widely in
>>production use by many organisations.
>
> Interesting question here. Are we going with British English or American 
> English on this? No offense of course Giles, but my Spell checker is going 
> off on "organisations" vs. "organizations" and such. If this is coming out of 
> the US, we may have to copy edit this for US at some point.
>
>>It is used to deliver Infrastructure-as-a-Service (IaaS) cloud
>>computing in both private-cloud, public and hybrid cloud environments.
>>It has been proven to be both stable and highly scalable, underpinning
>>production clouds more than 30,000 physical nodes, in geo-distributed 
>>environments.
>>
>>Asked to comment on the importance of becoming a Top-Level Project,
>>Chip commented "CloudStack  had the advantage of having many long-term,
>>large deployments which had proven the stability and scalability of the
>>technology. This helped us concentrate on adopting the 'Apache way' of
>>governance, which is well understood and open, delivering so many great
>>pieces of software over the years"
> No End Quote if the Quote is continuing on into the next paragraph.
>
>>"We know that Infrastructure-as-a-Service is the next generation of IT
>>infrastructure and that people will demand open standards and open
>>governance for such an important layer in their IT stack. That is why
>>the CloudStack project meeting the rigorous standards of ASF governance
>>is so significant. "
>>When asked to comment on the Apache CloudStack community itself, Chip
>>said: "we've managed to build a diverse, friendly and very open
>>community around CloudStack. New members receive a really warm welcome
>>and we make sure that all contributors  are on an equal footing,
>>whether they are writing code or helping with any other aspect of the
>>project. As well as online involvement,  we've already had a global
>>collaboration conference and there are many CloudStack groups
>>established in many different countries. "
>
> You can use IaaS here because you already referenced it in the above section. 
> Would be I believe, ""We know that (IaaS) is the next generationÅ "
>
>
>>About Apache CloudStack
>>Apache CloudStack is a complete software suite for creating
>>Infrastructure as a Service (IaaS)
>
> "Infrastructure-as-a-Service" instead of "Infrastructure as a Service" - Has 
> to remain consistent or just use IaaS.
>
>>clouds. Target environments include service providers and enterprises.
>>It is used widely  by service providers to set up an on-demand, elastic
>>cloud computing services and by enterprises to set up a private cloud
>>for use by their own employees. Apache CloudStack is also available to
>>individuals and organizations that wish to study and implement an IaaS
>>for personal, educational, and/or production use.
>>Further information on Apache CloudStack can be found at [website URL]
>>About Apache Software Foundation The Apache Software Foundation, a US
>>501(3)(c) non-profit corporation, provides organizational, legal, and
>>financial support for a broad range of over 140 open source software
>>projects. The Foundation provides an established framework for
>>intellectual property and financial contributions that simultaneously
>>limits potential legal exposure for our project committers. Through a
>>collaborative and meritocratic development process known as The Apache
>>Way, Apache(tm) projects deliver enterprise-grade, freely available
>>software products that attract large communities of users. The
>>pragmatic Apache License makes it easy for all users, commercial and
>>individual, to deploy Apache products.
>>
>>For further info, contact [contact info]
>>
>>
>>=======ENDS======================
>>
>>
>>
>>Kind Regards
>>Giles
>>
>>D: +44 20 3603 0541 | M: +44 796 111 2055 giles.sir...@shapeblue.com
>>
>>
>>
>>
>>-----Original Message-----
>>From: Chip Childers [mailto:chip.child...@sungard.com]
>>Sent: 19 March 2013 18:40
>>To: cloudstack-marketing@incubator.apache.org
>>Subject: Re: press release draft
>>
>>On Tue, Mar 19, 2013 at 06:21:44PM +0000, Giles Sirett wrote:
>>> I'm about to create 2nd draft based on comments received from
>>>Joe,Chip,Noah & David If anybody else has any other comments, please
>>>let me know in the next 30 minutes to I can work into the draft.
>>
>>Go for it Giles!
>>
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