Sonny,

I agree with you, the CS design is very good and keeping it in line with 
incubating site - would be even better.

Thanks for the awesome work, can't wait to see it.
Ilya


-----Original Message-----
From: Sonny Chhen [mailto:sonny.ch...@citrix.com] 
Sent: Thursday, February 07, 2013 7:14 PM
To: cloudstack-users@incubator.apache.org; cloudstack-...@incubator.apache.org
Subject: RE: ACS - Better Marketing - YOUR HELP IS NEEDED

Hey Ilya,

I'm playing around with redesigning the current incubation site for people who 
are onboarding or want to learn about CloudStack for the first time. I'll send 
out a design proposal and plan on discussing this with Joe, Mark, David  as to 
how we can get this off the ground. CloudStack has a pretty good ui design and 
we might as well try to extend this sense of design to all other aspects of 
CloudStack(from marketing, social, documentation, etc...)

Please let me know if you have any questions or concerns.

Sonny H. Chhen
Manager of User Interface & User Experience | Citrix Systems - CloudPlatform
4988 Great America Parkway, Santa Clara, CA  95054, USA             

-----Original Message-----
From: Musayev, Ilya [mailto:imusa...@webmd.net] 
Sent: Thursday, February 07, 2013 2:47 PM
To: cloudstack-...@incubator.apache.org; cloudstack-users@incubator.apache.org
Subject: ACS - Better Marketing - YOUR HELP IS NEEDED

To be completely honest, CloudStack is an awesome product, with one major flow 
- it's a "best kept secret" not too many know about. The last thing we want to 
see is for CS to become like BSD (awesome and stable) but barely used.

I'm not  Citrix employee, I will speak freely - so pardon my honesty.

We lose the market to a peer pressure phenomenon known as OpenStack, I'm not 
saying OS is bad by any means, but realistically, many companies go for OS - 
because thats what everyone talks about, they don't use the approach of what is 
right for my environment, instead they go for the buzzword. Not many can 
actually get OS to work - in true open source way - and end up paying for 
various companies to make it work for them and maintain as well. We need to get 
the word out there for CS - we can do better.

For the most part, (my strong opinion based on where I worked in past) I can 
say that in most use cases for small, mid and large size companies, CS is a 
better fit.

Bad marketing, works against everyone's interest. Anything from future job 
opportunity - to actually working with a product that is simply great, stable 
and feature rich.

Here is how I propose we fix this:

For each of the bullet points below - we assign leads that work with 
contributors.


1)      Create an ACS social media marketing team - We NEED social media 
attention

a.       Gather list of ideas

b.      Meet regularly on IRC to follow up on progress and discuss what can be 
done better

c.       Pick the best voted ideas

d.      Assign the duties and roles

e.      Conquer - one at a time

f.        Create Facebook, LinkedIn, Twitter and YouTube Channels or use 
existing means and other social media

g.       Blog with SEO in mind



2)      Show the world how you can get ACS to work in your environment on 
youtube and other video sites

a.       Create a set of step by step tutorial (video preferred)

                                                               i.      Basic 
ACS POC setup

                                                             ii.      Setting 
up ACS  in corporate environment with strict compliance

                                                            iii.      Hosting 
environment

                                                           iv.      Development 
Environment - educate new developers on how to troubleshoot issues and how to 
address them - actual basic examples would be really good on how bug X was fixed



b.      Take it a step further and show how you can bolt on CS with other 
offerings - again video preferred but text will do

                                                               i.      Show how 
to bolt on OpenSwift for block storage, OpenShift (linux PaaS) and IronFoundry 
(windows PaaS),  Chef and SpaceWalk and others



3)      Create support groups based on area of expertise, for example I can 
help with VmWare and CS setups, but I'm not good with XEN or KVM at the moment

a.       We need support groups for different hypervisors, storage and networks 
that can help newcomers

b.      Each issue resolved must be documented preferable on wiki  - any  
documentation (including copy and paste from mailing list) is better than none




4)      Host local user group meetups

a.       Show CS and help others



5)      Reach out to other open source (and not) players and work with them to 
have easy integration and cross functionality

a.       RedHat with OpenShift PaaS

b.      IronFondry

c.       Cisco, Microsoft, VMWare, etc...

d.      Become part of major distributions

e.      Others will join as soon as they see the momentum



*         Next Steps to make this happen:

o   Gather list of people willing to contribute their time with skills and 
desired areas of involvement, even if you are a new comer or don't have enough 
experience with CS, we can use your help!

o   Set the time for regular IRC meeting

o   Help lead this effort as well as participate


Together we can make ACS better for everyone and we can beat the buzzword 
players - because we are truly better.

Your input is welcome, if you want to reach out to me off the list, please feel 
free, I'm on irc.freenode.net nick "serverchief", or email me directly.

Thanks
ilya


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