Hi John, This sounds like Aldous Huxley@ Brave New World! Sandra ----- Original Message ----- From: "John M" <[EMAIL PROTECTED]> To: <[EMAIL PROTECTED]> Sent: Saturday, October 30, 2004 7:01 PM Subject: [CML] Fwd: seattletimes.com: Brain scans may be on political horizon
> > Maybe this would put an end to political bickering. > There would be no need to discuss political issues > with anyone . At election time you would get a fMRI > brain scan and you wouldn't even have to vote. > That would be too cool. > > Brain scans may be on political horizon > Full story: > http://archives.seattletimes.nwsource.com/cgi-bin/texis.cgi/web/vortex/display?slug=brains29&date=20041029 > > By Paul Elias > The Associated Press > SAN DIEGO - Applying some of the same brain-scan > technology used to understand Alzheimer's and > autism, scientists are trying to learn what makes a > Republican's mind different from a Democrat's. > > Brain scanning is moving rapidly beyond diseases to > measuring how we react to religious experiences, > racial prejudice, even Coke versus Pepsi. Some > scientists now are trying to find out whether the > technology can help political consultants get inside > voters' heads. > > The scientists already are predicting that brain > scanning - known as functional magnetic resonance > imaging, or fMRI - will be a campaign staple four > years from now, despite ethical concerns about > "neuromarketing." > > Brain scans measure blood flow. When brain cells > start firing in a part of the brain that governs a > particular emotion or activity, they need more > oxygen, which is carried by the blood. During a > fMRI, active regions of the brain can be seen > lighting up on a computer monitor. > > Drs. Joshua Freedman and Marco Iacoboni of the > University of California, Los Angeles, finished > scanning the brains of 10 Republicans and 10 > Democrats last month. Each viewed images of > President Bush, Sen. John Kerry and Ralph Nader. > > When viewing their favorite candidate, all showed > increased activity in the region implicated in > empathy. And when viewing the opposition, all had > increased blood flow in the region where humans > consciously assert control over emotions - > suggesting the volunteers were attempting to dislike > the opposition. > > Nonetheless, differences appeared between the brain > activity of Democrats and Republicans. > > Take empathy: One Democrat's brain lit up at an > image of Kerry "with a profound sense of connection, > like a beautiful sunset," Freedman said. Brain > activity in a Republican shown an image of Bush was > "more interpersonal, such as if you smiled at > someone and they smiled back." > > And when voters were shown a Bush ad that included > images of the Sept. 11 attacks, the amygdala region > of the brain - which lights up for most of us when > we see snakes - illuminated more for Democrats than > Republicans. The researchers' conclusion: At a > subconscious level, Republicans apparently were not > as bothered by what Democrats found alarming. > > "A lot of decision-making is unconscious, and brain > imaging will be used in the near future to perceive > and decide about politicians," Iacoboni said. > > Already, some companies are dabbling in > neuromarketing. > > DaimlerChrysler used brain scans to gauge interest > in different makes of cars. Researchers at the > California Institute of Technology are scanning > brains for reaction to movie trailers. Baylor > University scientists just published brain scans > suggesting preference for Coke or Pepsi is > culturally influenced, and not just a matter of > taste. > > "This is a story of the corruption of medical > research," warned Gary Ruskin, who runs a Portland > nonprofit called Commercial Alert. "It's a > technology that should be used to ease human > suffering, not make political propaganda more > effective." > > > > > __________________________________ > Do you Yahoo!? > Yahoo! Mail Address AutoComplete - You start. We finish. > http://promotions.yahoo.com/new_mail > > > > New! Sign up for local CML support group meetings in your local community at > http://cml.meetup.com > > Apply for Commercial Real Estate loans online and submit your deal to dozens of hungry lenders in just minutes. Loan programs for all types of business and commercial real estate. 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