> Nuno:
>
> That list is very valid and are problems I think any content publishing
> entity has. However, I read them all as people-problems. Not technology
> problems. I don't see a CMS being able to fully address any of
> those issues
> without SOME compromise on the part of the humans.
>
> I think to address the issues you brought up, one needs to step back and
> make sure the entire human team is in agreement with the move forward.
> Technology needs buy-in to work.
>
> -Darrel

This is an interesting thread; apologies if I am picking it up a little late
and also if I take it off on a bit of a tangent.

Like Nuno, I see a lot of holes in the Write Once Publish Anywhere
philosophy. However, I am strongly in favour of using semantic rather than
presentational forms of mark-up (WHERE APPROPRIATE) and using a form of
mark-up (XML being the obvious choice today)that is open to manipulation by
software applications (WHERE APPROPRIATE).

I am partly in favour of this approach because of the potential to present
information through delivery media (print, browser, voice etc.), but also
because mark-up of this type has other uses (for example an application can
automatically generate a table of contents if H1, H2, H3 are used rather
than 14pt bold, 12pt bold/itallic, 10pt itallic).

Generally speaking I would like to see the industry invest effort in the
semantic/machine readable route, which means agreeing standards, developing
the right applications and educating authors, designers and developers.
However there are a number of constraints that we need to be aware of:

* Authors - limitations on time, effort, motivation and skills
* Software applications - not that smart when it comes to unstructured
information, they prefer structured data
* Business case - what business (or social) benefits are to be had from
taking the technically elegant approach?
* Information - as Bob Boiko (author of Content Management Bible) says
"Information doesn't naturally come in distinct little buckets, all
displaying the same structure, and all behaving the same way." Information
is like a human conversation it can't easily be broken down into bits
without loosing something
* Delivery medium - Nuno has described in great detail the heterogenous
nature of different delivery mediums. One size does not fit all!

I would be very interested to hear more from people on this subject (on or
off list)- particularly real world examples where  the semantic/machine
readable approach has worked. I am trying to build a good business case for
why organisations should invest time and money in doing things this way.

Jason

==============
Jason Burton
 CM Consultant
cScape Strategic Internet Services
 www.cscape.com
===============



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