Drew McLellan wrote:
Next week, I am due to give an internal company presentation about our CMS product. The presentation is to sales and marketing staff as well as designers, account managers and operations. The idea is to explain what content management is, pros and cons, and where our product fits in.This sounds odd. It *sounds* like you're saying that you or your department has developed
Obviously, sales and marketing will be interested in what benefits the product brings and how that compares with the competition. Designers will want to know about the templating, separation of content and presentation and deliverables. The audience is pretty broad.
Has anyone done anything similar to this? Are there any good resources that might help me with the "what is a CMS" bit?
(btw, I come from a technical background - I'm the development lead / technical manager).
Thanks!
a product ('our CMS product') and you're now asking other departments to come in to see
what they're supposed to use/sell/support. Shouldn't they have been involved from the beginning? I'd have thought that getting multi-departmental agreement on goals and desired features
before (or during!) development was a no-brainer.
Am I way off-base here?
I'd focus less on 'what is a CMS?' and more on 'what needs does this product address?', which
you'll be more qualified to address than anyone else on this list, as its your product, not ours.
Michael Kimsal
http://www.phpappserver.com
734-480-9961
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http://cms-list.org/
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