I did not find a packaged solution for "content planning facility," but I've seen the business need before and can explain how it is different from content creation/review/approval workflow.
(Disclaimer: I work for a CMS vendor.) I briefly worked with a consumer products company that conducted marketing campaigns all year long. A marketing manager would launch a new campaign every two weeks. Each campaign called for the creation, editing, review and approval of marketing copy, packaging materials, lists of ingredients, announcements, customer FAQs, internal memos and sales promotion information, images, and all kinds of other stuff including operational documents to manage the processes. Content would change on a daily basis and specific versions of content were reused among various campaigns. Two or three campaigns could be open to the public at the same time, with all of the relevant content available to customers. Five or more campaigns could be open within the company at the same time, meaning that a campaign could be in the earliest planning stages, or could be ending soon, and it's content would be available internally. Content was made available via hard copy operational manuals, sales newsletters on newsprint, slick customer brochures, and externally facing websites. Each specific piece of content could be sent through its own workflow, based on content type or whatever, but an additional application layer was needed for the management of the campaigns themselves. I did not have the time to look into all alternatives, such as 1 the campaign management modules available at the time from app server vendors, and 2) business process management software. I think this is a very interesting business problem. Lots of pain for the content authors and managers. Has anyone else seen it? Martin Estrada Documentum, Inc. >>From: Daniel Wood <[EMAIL PROTECTED]> >>To: "'[EMAIL PROTECTED]'" <[EMAIL PROTECTED]> >>Subject: RE: [cms-list] Content Planning Facility >>Date: Tue, 28 Jan 2003 16:19:55 -0000 >>Matt, >> the content planning facility I am designing >>for my company sits along side the content management >>application, in fact it access the same data and in >>may ways it is just a different view on the data, >>from campaign overview of all the site content in a >>time line fashion for campaign managers, rather than >>item by item edit mode which the editors see. >>Regards, >>Dan and earlier: >>... none of the cms's I've looked at come with any >>type of content planning facility, so that editors >>& content producers can plan ahead campaigns in >>advance. Has anyone else on this list had similar >>experiences, or found any solution? --- StripMime Report -- processed MIME parts --- multipart/alternative text/plain (text body -- kept) text/html --- -- http://cms-list.org/ more signal, less noise.
