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Occult Symbols in Corporate Logos (pt. 1)
May 19th, 2009 | By Vigilant | Category: Vigilant Reports
During the 20th century, urban environments got taken over by corporate logos.
Studies have reported that an average person is exposed to about a thousand
logos a day. Few people however ponder on the symbolic meaning of these
marketing tools and their occult origins. This article analyzes the esoteric
origin of some well known corporate logos.
Logo overkill
Think about where you encounter logos on an average day: they are on household
items, on cars, on clothes, in tv ads, on billboards, on insignas, all over
sporting events and even on this very page (sorry). Logos are one of the
results of extensive studies (funded by the Rockefeller’s “Chicago School”) in
cognitive sciences, neuropsychology and biology. Those studies constitute the
core of ”marketing”, a heavily funded field which keeps its findings totally
secret from the general public. Why are the findings secret? Well, if you knew
why marketing worked on you, you wouldn’t fall for it anymore.
The huge visibility of corporate logos is also an opportunity for the elite to
showcase their beliefs and their power. The same way occult symbols are
inserted on buildings and sites (see the Sinister Sites section for examples),
they are hidden in plain view on corporate logos. We will now explore the
origins and meanings of the symbols used in logos. This article will focus on
the Winged Sun-disk, the Vesica Piscis and the rising sun. More articles will
come, dealing with more symbols.
The Winged Sun-Disk
This ancient symbol is commonly associated with Egypt, although it was also
used by Persians and Assyrians and also by remote cultures in South America and
Australia. It consists of a Sun orb flanked by two wings. The Egyptians
traditionally depicted two serpents on the wings, representing the goddesses
protecting Upper and Lower Egypt. Thomas Milton Stewart explains its
mythological meaning:
“Horus, the Virgin-Born redeemer of the Egyptians, came intro the world to
destroy the enemies of the great God, Ra. Therefore Horus changed himself into
the form of the winged sun-disk, and took with him the Goddesses Nekhebet and
Uatchit in the form of two serpents. After their successful war upon the
enemies of Ra, Horus commanded Thoth, the God of Secret Wisdom, that the winged
sun-disk with the erect serpents should be brought into every sanctuary of all
the gods of the lands of the South and North.”
The author continues about symbolism:
“The symbolic points in the foregoing legend are very old, for they belong to
the earliest period. The winged disk, which as a hieroglyphic means “to become
- to be - to create,” is a part of symbolical ornamentation of every temple,
displayed over every gate and doorway, and a symbol of the earliest expression
of life after death that has reached our day.”
-Thomas Milton Stewart, Symbolism of the Gods of the Egyptians and the Light
They Throw on Freemasonry
The symbol is a representation of the ascension of the soul to the Divine, with
the help of the serpents of wisdom and knowledge:
“And the meaning of the winged Sundisk is this, - It is the symbol of perfect
Aspiration towards the Divine, of Purification of the lower nature, and of
final ascent into union with the One.”
-G.A. Gaskell, Egyptian Scriptures Interpreted Through the Language of
Symbolism Present in All Inspired Writings
Egyptian mystics used the winged sun for ritualistic magic and invocations:
“‘Emblematic of the element of air, this consists of a circle or solar-type
disk enclosed by a pair of wings. In ritual magic it is suspended over the
alter in an easterly direction and used when invoking the protection and
co-operation of the sylphs.”
-Hope, Murry, Practical Egyptian Magic
The winged sun is still being used today by groups like the Freemasons, the
Theosophists and the Rosicrucians.
“The Winged Globe is pre-eminently a Rosicrucian symbol, although the
Illuminati may lay claim to it, and it may be admitted that it is of Egyptian
origin. The Winged Globe is the symbol of the perfected soul making its flight
back to the source of its creation in the Elysian fields beyond.”
-Swinburne, Clymer, The Rosicrucians Their Teachings
So this ancient mystical and magical symbol representing the perfected soul has
graced entrances for millenniums and is still being used for the same purpose.
Here’s the winged sun used on Rosicrucian and Masonic buildings:
Entrance of Rosicrucian Park
The winged sun suspended over the Worshipful Master’s throne in the Egyptian
room of a Masonic Temple Grand Lodge
Since the wings are the means of transportation of the perfected soul, this
symbol has been used in the automotive industry.
The winged sun but with an all-seeing eye instead of the sun
Bentley logo
Mini Cooper logo
Harley Davidson winged logo
Aston Martin logo
Stylized winged sun-disk used as Chevrolet logo
The Vesica Piscis
This ancient symbol is the shape formed by two interlocking circles and is part
of sacred geometry. “Piscis” refers to the fact that the middle section
resembles a fish (piscies). Its mystical meaning has always been shrouded in
mystery but most agree that it is meant to represent the feminine principle -
the “vulva of the Goddess”.
“The Vesica Piscis, two interlinked circles, is also known as “the Yoni”. The
name “yoni” refers to the middle portion of the interlocking circles, is
derived from the Sanskrit meaning, “divine passage”. That the yoni is the
feminine, the yoni should be viewed such that the divine passage becomes a
correlation to sex, or male/female union. It is this correlation, and its
relation to rebirth and regeneration that remains a basic truth at the very
core of Occult structural foundations.”
John Yarker, The Arcane Schools
Early Christianity often represented Christ inside a Vesica Piscis,
representing the womb of the Virgin.
The vesica piscis also has an important meaning in Freemasonry:
“The vesica is “a universal exponent of architecture or Masonry, and the
original source or fountain from which its signs and symbols are derived— it
constituted the great and enduring secret of our ancient brethren”
-George Oliver, Discrepancies of Masonry
Albert G. Mackey discusses the use of the vesica in early Masonry:
“As a symbol, it was frequently employed as a church decoration by the
Freemasons of the Middle Ages. The seals of all colleges, abbeys, and other
religious communities, as well as of ecclesiastical persons, were invariably
made of this shape. Hence, in reference to the religious character of the
Institution, it has been suggested that the seals of Masonic Lodges should also
have that form, instead of the circular one now used.”
Albert G. Mackey, Encyclopedia of Freemasonry
We can see a typical use of the vesica on a masonic seal:
Seal of Academia lodge #847
Probably because of its association with sexuality, the vesica is used by
clothing companies its also used by other brands
Chanel Logo
Gucci Logo
DC Shoes Logo
MasterCard Logo
The Rising Sun
The symbol of a rising sun can be associated with sun worship. In ancient
egypt, it was associated with Horus. Occultists consider it to represent the
new age of Aquarius and the arrival of new radiation from the galactic core,
the “Golden Dawn”. The blazing sun is also associated with the
Promethean/Luciferian concept of bringing fire (knowledge) to man.
“A recurrent mythic model for revolutionaries -early romantics, the young Marx,
the Russians of Lenin’s time-was Prometheus, who stole fire from the gods for
the use of mankind. The Promethean faith of revolutionaries resembled in many
respects the general modem belief that science would lead men out of darkness
into light. But there was also the more pointed millennial assumption that, on
the new day that was dawning, the sun would never set. Early during the French
upheaval was born a ’solar myth of the revolution,’ suggesting that the sun was
rising on a new era in which darkness would vanish forever. This image became
implanted ‘at a level of consciousness that simultaneously interpreted
something real and produced a new reality.’”
-James H. Billington, Fire in the Minds of Men
Manly P. Hall explains the meaning of the rising son in the context of secret
societies such as Freemasonry.
“The direct descent of the essential program of the Esoteric Schools was
entrusted to groups already well-conditioned for the work. The guilds, trade
unions, and similar protective and benevolent Societies had been internally
strengthened by the introduction of a new learning. The advancement of the plan
required the enlargement of the boundaries of the philosophic overstate. A
World Fraternity was needed, sustained by a deep and broad program of education
according to the ‘method.’ Such a Fraternity could not immediately include all
men, but it could unite the activities of certain kinds of men, regardless of
their racial or religious beliefs or the nations in which they dwelt. These
were the men of ‘towardness,’ those sons of tomorrow, whose symbol was… a
blazing sun rising over the mountains of the east.”
-Manly P. Hall, Masonic Orders of Fraternity
In other words, the rising sun represent the initiates of those secret
societies. This symbol is used in numerous corporate logos:
Inside the shell (representing the goddess Venus), a rising sun
Sun low on the horizon in Days Inn logo
This is not a potato chip, its the rising sun
The best part of waking up…is occult symbolism in your cup
Obama too has used the symbol of the blazing sun. He’s a 32nd degree Prince
Hall Mason, didn’t you know?
To Conclude
This is the first of a series of articles concerning the occult symbols in
logos. I did not start with the most obvious or the most scandalous ones, but
they are great examples of the depth of esoteric symbolism in pop culture. What
is the point of inserting occult symbols in logos? Is it an arrogant display of
power by the elite or a way to celebrate Mystery Religions? Esoteric scholars
affirm that symbols have deep reaching magical effects on the masses:
“It is known that the Unconscious, whether personal or collective works by
means of pictures or images, speech being a comparatively recent development.
[...] Magic [...] speaks to the subconscious mind of man through the archaic
images of its symbols and rituals, and thereby produces those “changes in
subconscious” which the magician seeks.”
- W. E. Butler, Magic; It’s Ritual, Power and Purpose
Considering the fact that members of occult societies like the Freemasons study
Magic and the power of symbols, there is little doubt that many corporate logos
apply this ancient knowledge. Some logos are even suspected to be sigils,
symbols that have been magically charged to focus the subconscious to perform
particular tasks. In other words, they’re more powerful than you think. Stay
tuned for part two.
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