Social Media For My Institution: from “mine” to “ours”

Instructor: Dr. Plamen Miltenoff
Wednesdays, 10/19/2016 – 11/9/2016
Blended format web course

Register Online, page arranged by session date (login required)

*This course has been re-scheduled from a previous date.*

A course for librarians who want to explore the institutional application
of social media. Based on an established academic course at St. Cloud State
University “Social Media in Global Context”
<>. This course will
critically examine the institutional need of social media (SM) and
juxtapose it to its private use. Discuss the mechanics of choice for recent
and future SM tools. Present a theoretical introduction to the subculture
of social media. Show how to streamline library SM policies with the goals
and mission of the institution. There will be hands-on exercises on
creation and dissemination of textual and multimedia content, and patrons’
engagement. And will include brainstorming on suitable for the institution
strategies regarding resources, human and technological, workload share,
storytelling, and branding and related issues such as privacy, security etc.

*This is a blended format web course:*

The course will be delivered as 4 separate live webinar lectures, one per
week on Wednesdays, October 19, 26, November 2, and 9 at 2pm Central. You
do not have to attend the live lectures in order to participate. The
webinars will be recorded and distributed through the web course platform,
Moodle, for asynchronous participation. The web course space will also
contain the exercises and discussions for the course.

Details here <>
 and Registration here


By the end of this class, participants will be able to:

   - Move from the state of personal use of social media (SM) and
   contemplate the institutional approach
   - Have a hands-on experience with finding and selecting multimedia
   resources and their application for branding of the institution
   - Participants will acquire the foundational structure of the elements,
   which constitute meaningful institutional social media

*Dr. Plamen Miltenoff* is an information specialist and Professor at St.
Cloud State University. His education includes several graduate degrees in
history and Library and Information Science and in education.
His professional interests encompass social Web development and design,
gaming and gamification environments. For more information see http://web.

And don’t miss other upcoming LITA fall continuing education offerings:

Beyond Usage Statistics: How to use Google Analytics to Improve your
Presenter: Hui Zhang
Tuesday, October 11, 2016
11:00 am – 12:30 pm Central Time
Register Online, page arranged by session date (login required)

Online Productivity Tools: Smart Shortcuts and Clever Tricks
Presenter: Jaclyn McKewan
Tuesday September 20, 2016
11:00 am – 12:30 pm Central Time
Register Online, page arranged by session date (login required)

*Questions or Comments?*

For questions or comments, contact LITA at (312) 280-4268 or Mark Beatty,

Ken Varnum
Senior Program Manager for Discovery, Delivery, and Library Analytics
Library Information Technology | University of Michigan Library | @varnum | 734-615-3287

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