Hey Jennifer,

I think this is smart as long as the poll isn't intrusive and can be dismissed. 
I'm a big fan.  

If you aren't already committed to a tool, I totally recommend Hotjar.com - 
which is a thing specifically for this kind of stuff. It's freemium but I've 
never used the paid plan and I've been really happy. The benefit of using a 
service like hotjar is that it exists on multiple pages, and once a user 
dismisses it they won't see it again. This way, you don't bug folks, you can 
also set up multiple questions and have it randomize. Plus heatmaps and other 
goodies.

I ask just one question a pop, usually either an Importance or Satisfaction 
question with a 1-5 rating option. 

* How important is _________ to you? 
* How satisfied are you with __________ ?

I only ask one multiple choice question intentionally to optimize engagement. 
You can use importance/satisfaction questions to identify unmet opportunities 
over time. Namely, high importance and low satisfaction are areas to 
prioritize. These sporadically happen across the 
https://sherman.library.nova.edu site, but I can't guarantee you'll see it 
slide-up from the bottom right.

Congrats on the redesign!

P.S., if you want to help me win a tee shirt https://www.hotjar.com/r/r5a730a 
:) :) :)

Michael Schofield
@schoeyfield | libux.co 



-----Original Message-----
From: Code for Libraries [mailto:[email protected]] On Behalf Of Jennifer 
DeJonghe
Sent: Tuesday, December 13, 2016 4:35 PM
To: [email protected]
Subject: [CODE4LIB] End user surveys for web feedback

Hello,

We recently did a redesign of our library website. Before, during, and after 
we've done: email surveys, card sorts, focus groups, and usability testing. Now 
that the site is live, I'm thinking about adding a link on the homepage that 
stays up indefinitely with 2-3 rotating questions, the final question would be 
an open comments field. I am thinking of a very short, linked, passive survey 
(not a popup).  I would not expect a high response rate. At first it may be a 
couple satisfaction-type questions, but in the future I might use it to guage 
preference of certain terms, etc. 

Has anyone done this and do you have recommendations? (I know I've seen it on 
library sites before.) If you have such a survey currently running on your 
site, would you send me a link to your page?

Thanks!

Jennifer

Jennifer DeJonghe
Librarian and Professor
Library and Information Services
Metropolitan State University

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