AVAILABLE:   October 1, 2019

The entryway to the information & knowledge housed in the University 
Libraries is no longer a physical doorway. Today, users connect to collections 
& expertise though our website. We believe our online presence should be 
accessible by everyone, relevant to our diverse users, and will continue to 
move scholarship forward on campus. The Content Strategy Librarian makes this 
happen.

The University Libraries seeks an enterprising, creative and collaborative 
individual for the position of Content Strategy Librarian in the User 
Experience and Assessment Department. Under the direction of the Head of User 
Experience and Assessment, this position connects students, staff, faculty, and 
the Libraries’ community to our collections and services by coordinating and 
managing the Libraries’ online platforms including LibGuides, LibCal, and 
WordPress.

The Content Strategy Librarian is responsible for organizing, administering, 
and improving the Libraries’ web content. They work with subject librarians to 
evaluate the needs, usage and effectiveness of the Libraries’ content. To 
ensure library content is available and accurate, they conduct accessibility 
audits, manage WordPress’ configuration and content structure, train staff, and 
create guidelines & best practices. This position uses analytics to steer 
improvements and inform projects, and partners with the User Research Librarian 
to better understand our diverse users’ needs. The Content Strategy Librarian 
also serves as an advocate for accessibility in the Libraries’ digital projects.

The Content Strategy Librarian represents the Libraries on campus-wide 
initiatives. They work with campus support services including ITS Teaching and 
Learning and the Center for Faculty Excellence.

Principal Responsibilities:

Using a deep understanding of the Libraries’ collections, services, user needs, 
and stakeholder objectives, develops and oversees an overall content strategy 
for the University Libraries’ web presence
Develops and implements best practices and style guides for creating 
high-quality and accessible library content
Develops detailed plans for creating meaningful, cohesive, engaging and 
sustainable library content, and writes effective examples of this content to 
guide librarians and staff
Conducts content inventories, audits, analyses, and other research required to 
offer recommendations on content strategy and related workflows
Oversees and curates web content, identifies new content needs, and uses 
scalable content development processes to enable the creation of compelling 
content that will support users as they explore the Libraries’ collections and 
services
Mentors other librarians and library staff content owners through the process 
of creating and improving content, empowering independent upkeep
Trains other librarians and staff and provides related documentation on library 
content standards and best practices, with a particular emphasis on 
accessibility and usability
Develops project timelines, coordinates with project teams, tracks project 
tasks, and creates and maintains project documentation as related to current 
User Experience and Assessment projects
Communicates project priorities and goals clearly with project stakeholders, 
developers, and library-wide staff
Provides advice and consultation for additional websites and tools in the 
Libraries to achieve a consistent voice and design
Participates in UNC Libraries’ initiatives, serve on Library committees and 
engages with professional associations related to library web development

REQUIRED Knowledge, Skills and Abilities:

ALA-accredited master’s degree in library or information science or equivalent 
relevant degree.
Demonstrated knowledge of content strategy methods as they relate to libraries 
or other mission-driven entities; this may include a variety of channels, 
including Web site, e-mail communications, and social media.
Demonstrated experience connecting faculty and students with information to 
advance their scholarly and educational goals, preferably in an academic 
research environment
Understanding of the information-finding needs of students, staff, faculty, and 
community of a large academic research environment
Knowledge of current web accessibility standards and their implementation
A passion for assessing audience & user needs
Knowledge of the principles of user experience design
Familiarity with the principles of library website design and related best 
practices. Demonstrated ability to work effectively on complex projects 
involving numerous stakeholders, including experience with facilitation, 
consensus building, and conflict resolution
Excellent interpersonal skills; ability to communicate clearly, knowledgeably, 
and personably, orally and in writing
A commitment to diversity, equity, inclusion, and accessibility

PREFERRED Knowledge, Skills and Abilities:

Experience working with WordPress, LibGuides, and/or LibCal
Experience working with html, css, javascript, or other web development 
standards
Writing and editorial experience
Experience conducting large-scale web content audits and/or related user 
research
Familiarity with Adobe Creative Suite or comparable software.

The University and The Libraries
The University of North Carolina at Chapel Hill is the country’s oldest state 
university. UNC Chapel Hill has an enrollment of approximately 29,000 students, 
employs more than 3,500 members of the faculty, and offers 69 doctoral degrees 
as well as professional degrees in medicine, nursing, dentistry, pharmacy and 
law. The UNC Health Sciences Library is part of the University Libraries and is 
a recognized leader within the Association of Academic Health Science 
Libraries. The University Libraries’ collections include over 7.5 million 
volumes. The UNC Libraries also include the Research Hub, which provides 
spaces, technology, and expertise to assist with all phases of research. The 
Library is a member of the Association of Research Libraries and the Center for 
Research Libraries. Together with the libraries at Duke University, North 
Carolina Central University, and North Carolina State University, the members 
of the Triangle Research Libraries Network (TRLN) provide services and 
collections to their students, faculty, and staff in support of the education, 
research, and service missions of the universities.

The University Libraries are committed to increasing the diversity of its 
staff, and therefore welcomes applications from candidates who bring additional 
dimensions to our mission and work. The University Libraries invest proudly in 
our employees, strive to create a diverse environment of respect and 
collaboration, and encourage vision and innovation.

The Region
The Triangle region is one of the most desirable places to live and work in 
North America and offers its residents a wide array of recreational, cultural, 
and intellectual activities. The mountains and the seashore are less than half 
day’s drive from Chapel Hill.

Salary and Benefits
This is a twelve-month academic librarian appointment; salary is commensurate 
with qualifications and experience. Standard state benefits of annual leave, 
sick leave, and State or optional retirement plan. At the University of North 
Carolina at Chapel Hill, librarians enjoy the benefit of academic status and 
are members of the faculty council.

Deadline for Application

Review of applications will begin upon receipt   Applications will be accepted 
until the position is filled.

To Apply
Please visit http://unc.peopleadmin.com/postings/168741 and complete online.  
Please include a resume of relevant experience, a cover letter highlighting 
your interest in this position and the names, titles, and contact information 
for three professional references.  Additionally, please indicate in your cover 
letter where you first learned of this position.
  
The University of North Carolina at Chapel Hill is an equal opportunity 
employer that welcomes all to apply, including protected veterans and 
individuals with disabilities.


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