Huh.  I didn't look at "How to read..." but I did look at the other two.

Just so we're on the same page, here are the two I found in which I could not detect any schema.org markup:

http://bmcr.brynmawr.edu/2014/2014-02-18.html
http://bmcr.brynmawr.edu/2014/2014-01-48.html

Interestingly, the "how to read" doesn't appear to have schema.org either:

http://bmcr.brynmawr.edu/2014/2014-01-07.html

FWIW, I'm looking at the HTML itself. You may be using a tool that is generating a little but of schema. Is that accurate?

If you look at the HTML of the 2016 item you sent along, you can see the schema.org vocab embedded in the code:

view-source:http://bmcr.brynmawr.edu/2016/2016-03-30.html

That's probably why it generated more output. The 2014 reviews do not actually include schema.org markup.

Best,
Kevin


On 03/29/2016 11:36 AM, Karen Coyle wrote:
That's odd. I haven't done a large survey, but every recent item that
I've looked at has had the code.

http://bmcr.brynmawr.edu/2016/2016-03-30.html

Statement Collection #1
Entity     http://bmcr.brynmawr.edu/2016/2016-03-30.html
Attributes
rdfa:usesVocabulary <http://www.w3.org/ns/rdfa#usesVocabulary>
schema: <http://schema.org/>



Statement Collection #2
Entity     http://bmcr.brynmawr.edu/2016/2016-03-30.html#review_text
Attributes
rdf:type <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> schema:Review
<http://schema.org/Review>
schema:name <http://schema.org/name>     Bryn Mawr Classical Review
2016.03.30
schema:itemReviewed <http://schema.org/itemReviewed>
http://bmcr.brynmawr.edu/2016/2016-03-30.html#review_item
schema:author <http://schema.org/author>     Robert W. Wallace
schema:reviewBody <http://schema.org/reviewBody>     This book is cause
for celebration. Notwithstanding the complexity of his many source
traditions, Solon is our best attested historical figure from archaic
Greece, as sophos, poet, statesman, lawgiver, and the subject of a
biography by Plutarch.


It's possible that earlier data wasn't coded sufficiently to pick up the
details. Here's the "latin poem" one:

Entity     http://bmcr.brynmawr.edu/2014/2014-01-07.html#this
Attributes
schema:description <http://schema.org/description>     William
Fitzgerald, How to Read a Latin Poem: If You Can’t Read Latin Yet.
Oxford; New York: Oxford University Press, 2013. Pp. ix, 278. ISBN
9780199657865. $35.00.


This is indeed why I wanted a "before and after" test - to see if schema
did add SEO. Now we don't know.

kc

On 3/29/16 7:48 AM, Kevin Ford wrote:
Hi Karen,

I took a look at those bryn mawr hits and I don't see the schema.org
used in the page.  Am I missing it?  Perhaps I found the wrong thing.

If indeed it's not there, it just goes to show how using schema is not
a panacea.  Loads of factors go into search ranking, relevancy, and
display.

Yours,
Kevin

On 03/24/2016 09:28 PM, Karen Coyle wrote:
I worked on the addition of schema.org data to the Bryn Mawr Classical
Reviews. Although I advised doing a "before and after" test to see how
it affected retrieval, I lost touch with the folks before that could
happen. However, their reviews do show up fairly high in Google, around
the 3-5th place on page one. Try these searches:

how to read a latin poem
/From Listeners to Viewers:/
/Butrint 4: The Archaeology and Histories of an Ionian Town

kc

/
On 3/22/16 5:44 PM, Jennifer DeJonghe wrote:
Hello,

I'm looking for examples of library web sites or university web sites
that are using Structured Data / schema.org to mark up books,
locations, events, etc, on their public web sites or blogs. I'm NOT
really looking for huge linked data projects where large record sets
are marked up, but more simple SEO practices for displaying rich
snippets in search engine results.

If you have examples of library or university websites doing this,
please send me a link!

Thank you,
Jennifer

Jennifer DeJonghe
Librarian and Professor
Library and Information Services
Metropolitan State University
St. Paul, MN


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