What an amazing beneficial approach. Millet neutral—no taste! This is 
positioning we could not have achieved with the best NAMA press release.

Though I like to cook and have traveled internationally for 50 years, one of 
the hardest jobs of chefs wherever is to take local foods and disguise 
offensive tannins, flavors, or after-effects and have them enjoyed by locals 
and visitors.
Promoting millet’s generally neutral tastes means that cooks, chefs, brewers, 
butchers, bakers and even candlestick makers can use millet.
The Wall Street Journal may have found the perfect approach to massive millet 
market positioning.
Now we can says, “Use millet in all foods. Millet tastes are so mild all food 
processors can take advantage of millet. ‘“It’s the World’s Hot New Superfood. 
It ‘Has No Taste,’” so it will fit into all cuisines to take advantage of local 
flavors….Gary Wietgrefe 


Sent from my iPhone

> On Feb 25, 2024, at 5:00 AM, collab-request@lists.millets2023.space wrote:
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>   1. Help accessing a WSJ article on millets (Don Osborn)
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> ----------------------------------------------------------------------
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> Message: 1
> Date: Sat, 24 Feb 2024 11:13:23 -0500
> From: Don Osborn <d...@milletsalliance.org>
> To: collab@lists.millets2023.space
> Subject: [Collab] Help accessing a WSJ article on millets
> Message-ID:
>    <ca+rhibx7hde5cwkv7fh3w8zmwkiov4_ykpem8msf46km6kv...@mail.gmail.com>
> Content-Type: text/plain; charset="utf-8"
> 
> I recently came across reference to a Wall Street Journal feature article
> critical of millets that I'd like to read and probably respond to. Does
> anyone have access to WSJ who can share the text of the article (under fair
> use doctrine)?
> 
> "It's the World's Hot New Superfood. The Snag: It 'Has No Taste.'" By Shan
> Li and Rajesh Roy. Wall Street Journal. Oct. 20, 2023
> https://www.wsj.com/world/asia/supergrain-millet-healthy-india-modi-2cc8b9d4
> 
> You may write me off-list at d...@milletsalliance.org
> 
> Thank you in advance,
> 
> Don
> 
> Don Osborn, PhD
> (East Lansing, MI, US)
> North American Millets Alliance
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