Hi booth people,
First, why do I reply? :)
Some may know I now a little about marketing. Some may know I tend to
get my experience by doing it myself.
I was general manager for a exhibit stand contructor for a some years
and one of the streghths we had was helping the clients who bought there
booth or stand with us to be as effective as possible without spending
huge amounts on gadgets etc...
It is very important to have an active booth. A booth with a table and
threee chairs with 3 volunteers staring at their laptop is the worst
case scenario. Things should move. Ideally get 3 people per table. The
candy is great and cheap, but tie a cord with a card on it. The card
should be clear, stating the booth number, what you do, why you are
there and how you can be reached (not a website but an email!!!!)
outside the exhibit. Have 2 people, one on each side of the 'alley?'
your in distributing the candy and adressing the people load and clear
using some humor. A third person should be active in the booth, even if
it is tieing the cards to the candy. sitting, drinking, reading, ... are
simply not done...
If visitor numbers seem low in the morning, keep one person in the booth
and walk along the other boots, talk to people, get them to visit yours!
the visitors profile:
- targetted: they know what they want to see and go straight at it. You
might be one of their planned visits but if your booth is inactive they
may want to skip you to save time for that other one that is just a tad
more important. These are very, very, very bad waste not to get them.
- lurkers: they come and see whats there... they are usually interested
in learning about new things... and will react to you janding out candy
:) they are the most relaxed.
- other boothies: very important!! visti them and they will visit you
back. drinks and coffee are not for normal visitors but to be used for
other boothies. they migth be bored with their own stuff but have the
right profile to become a great supporter of yours. many first contacts
for job changes occur on exhibits and this is not different...
Hoep this helpes
Steven P
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