Apple has the usual problem with the image they've built on
themselves: They give the impression that they're idealistic and
revolutionary. Especially the press is usually very eager to forget
that Apple is still just an ordinary company. Basically there hasn't
been anything idealistic or revolutionary in anything Apple has done.
Ever.
The _thing_ of Apple has always been the sense of style. Actually all
the other computer companies lack that thing. And that's very
commercial stuff. So, I don't see, what's so special or negative in
making just another cool product by Apple. That's simply something
they've always made: things that keep the sense of style from the
power button to the interface design.
Everything Apple has ever made, has always been cosmetic. And all
the problems they have ever had, have resided under the hood of their
cool products.
> Changes announced
> for the iMac "were literally cosmetic,"
Well, who has claimed that they were something else than cosmetic
changes? ...
> "One member of the Mac press once said the new operating sys-
> tem is called OS X because that is the number of years that
Macintosh
> users have been waiting for the new OS," wrote the BBC's Kevin
Anderson.
If someone has waited for a UNIX-based Mac for ten years, then he has
been living in a dream world. Then again, I can still wait for the
UNIX-based Mac OS X for one year. No problems with that.
> Jobs and NeXT in 1988. "Job's NeXT Cube was meant to transform the PC
> business," wrote Wired's Michelle Delio. It didn't.
Well, better later than never... You don't need to be a cynical
columnist to notice the similarities between G4 Cube and NeXT Cube.
Even a stupid alchoholic from Turku, Finland, noticed it. And his
question is: "So, what?"
> One Mac consultant
> quoted by Wired questioned the G4 Cube's computing power, but said,
> "it's a great looking machine all the same, and I can't wait to get
my
> hands on it to try it out." The thing has more infatuated admirers
> than Britney Spears.
At least it's not _as_ stupid... I hope...
