http://www.panic.com/goodies/

Why?
====

A Developer's Rant by Cabel Sasser, Panic Co-Founder

DEVELOPING MACINTOSH

As developers, there was never really any question. Sitting in a cafe 
and discussing our new company and business plan (really more of a 
business "napkin" at the time), we made the decision that our first 
product was going to be Macintosh only, and that was that. End of 
discussion, case closed. We then got terribly frightened and ran 
around trying to justify our decision, like a vegan giving into a 
little bite of Extra Tasty Crispy. We knew it was the right thing. We 
didn't know why it was the right thing. But we were excited about the 
right thing.

To make a potentially blah-blah story short, it took us three months 
-- with no prior Macintosh development experience -- to make the 
first beta of Verso. (Ease of development.) We received over 1,000 
downloads the first day we put up beta one. (Attention in the 
marketplace, not over-saturated.) Our beta-testers were first rate 
and suggested a lot of neat ideas (More attentive, eager users.) Of 
course, that didn't help us sell the program to any publishers 
(Tarn-sarnit.) But we've got another program coming out soon, and we 
think Mac people will be just as excited and responsive as they were 
with Verso.

SUPPORTING MACINTOSH

As a company, we're die hard Mac-heads. When we go to CompUSA (the 
world's brightest computer store) and the display Performas are 
demoing that exciting, Gouraud shaded, 3D-graphics filled multi-media 
application called "Sorry, a system error has occured", we gently 
coax the machine into something more exciting like Marathon 2. And 
crank the volume. If we overhear a platform-decision conversation, 
we're not afraid to butt in and "Appleappleapple" like we're talking 
in bizarre (but persuasive!) religious tongues. Yes, some of us even 
have Apple static stickers in the back of our cars, no matter how 
postively 1985 that may be. I did similar things when I had an Amiga, 
way back when having an Amiga was like having a Mac. And stepping 
back, I realize that I have to own and believe in my computer. My 
computer should give me something to fight for. My computer has to 
have a culture.

OPPOSITE OF MACINTOSH

I have a Wintel box and a Macintosh box on my desk. I built the 
Wintel box myself, the result of frequent trips to Fry's Electronics. 
I bought the (stylish, let me tell you) case and the motherboard and 
the disk drive and the SIMMs and the graphics card and the sound card 
and a few cases of Coke (and a toothbrush because it was right there 
by the cash register and I couldn't resist). I spent the next few 
days cursing like a drunken, legless French sailor as I struggled 
with the always-classic IRQ's and DMA's. And jumpers. And little tiny 
screws that caused my hands to bleed from hundreds of annoying 
microscopic cuts. And when I was done, I had a Pentium 100. Honestly, 
I enjoyed putting the machine together, and fighting with technical 
support, and downloading drivers. And honestly, I've enjoyed watching 
the machine gather dust and do nothing. Seriously, it just sits 
there. I install new apps, and it still sits there. I install games 
(and I return them) and it still sits there. I keep using my 
Macintosh, and relishing my Macintosh, and appreciating it even more.

I've come to the conclusion that Windows and PC fanatics are 
suffering from the "Ewwww!" effect. Let me elaborate: remember in 
science class? Someone would invariably wind up making this 
god-awful, nasty concoction that utterly destroyed their sense of 
smell because they forgot to "woft" instead of sniff. And what would 
they do the second after they created pure stanky and singed the 
interior of their schnoz? "Hey, man, smell this!". And you'd smell 
it, wouldn't you? And you'd go "Ewwww!" and not smell again for a 
week. Didn't matter that you knew it stunk. You had to experience the 
stink for yourself. And the stink became a bond between you and the 
stinkee. You shared a common experience, like rambling war veterans, 
a common hell that you'd laugh about in 6th period, and write in the 
yearbook next to "Have a great summer!".

Wintel users appear to have never grown out of the "Ewwww!"-bonding 
phase. Wintel users share this Windosian hell, and relate to each 
other through this hell. One Wintel fanatic friend of mine -- a 
consumate graphics professional -- refuses to purchase a Macintosh 
machine. Instead, he purchased a Sony "It's purple, okay?" Vaio, 
because he likes tinkering with his PC. He said he'd miss DOS and 
IRQ's and DMA's. It's his car, his piston and valve and 
whateverthehellelse is in a car. This is why Wintel fanatics love 
Wintel. Sadomasochism.

ALWAYS MACINTOSH

It's not to say that Panic, as a company, will shy away from making a 
Windows application. Hey, if it rakes in the big bucks, we'll do it! 
But we'll always be Macintosh first, and Macintosh at heart. The 
users are consistantly more supportive, intelligent, less likely to 
use ALL CAPS in beta reports, and excited about products. I mean, our 
next product is an FTP program, for gods sake. Not exactly pure 
applicationary sex, but because our product is the best FTP program 
the Macintosh has ever seen (hey, it's my job to plug) and takes a 
fresh approach, loads of people have expressed interest with little 
press. That's what we love, and that's why we're glad we went with 
our intuition.

The Mac, truly, rules. Any developer that says otherwise has 
forgotten what it means to love computers.
-- 

---> Jarmo Lundgren
        Multimediasuunnittelija
        Kuulalaakeri
        Kenk�: 043-82-3390191

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