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about a startup in eastern germany. they wanted a cool name.

http://www.nytimes.com/library/tech/00/10/biztech/technology/25mcgr.html

They settled on Subotnic. It's from "Subbotnik," which means 
"working on Saturday for free," explained Mr. Schwarz, who 
left East Germany, which was formally known as the German 
Democratic Republic, for political reasons in the early 1980's. 
"Subbotnik was a Russian term used by the G.D.R. to get people 
to work on Saturdays 'for the freedom of the Socialist revolution,' 
or something like that." Part inside joke about the nature of 
a start-up, which generally entails working Saturdays, and part 
ironic reinterpretation of a Socialist term for the Internet age, 
the name Subotnic is also a play on the computer terms "SU" (super 
user); "bot" (shopping bot); and "NIC" (Network Information Center). 
"Everybody from the East gets it," Mr. Schwarz said, grinning. 



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