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From: "Redherring.com" <[EMAIL PROTECTED]>


You play you

PHOENIX, ARIZONA -- Here at the Demo 2001 conference, we're
looking at a strange combination of products: there are solid 
infrastructure operations and then there are some really bizarre 
concepts, like a Web-controlled robot and a new game that invades 
your life.

Electronic Arts's Chris Plummer says Majestic is unlike any 
other game because "you play you." It would be hard not to: 
the game, a combination treasure hunt and thriller, interacts 
with you through your standard communications devices -- email, 
phone, fax, and instant messaging. The computer-controlled 
characters in the game contact you at unpredictable times. 
You can also interact with other people playing the game, 
although it won't always be obvious who's real and who's 
programmed.

The game is part of EA's paid online service, and the
company thinks of it as its "Sopranos" -- the series 
that will drive people to keep their subscriptions alive. 
(EA also runs the online game community Ultima Online.)


FURTHER READING

* Company site: Electronic Arts
  http://www.ea.com

* Microsoft allies with EA for Xbox
  http://www.redherring.com/companies/2000/1213/com-xbox121300.html

* How to design a blockbuster game
  http://www.redherring.com/industries/2000/1201/ind-gamerst120100-home.html


I keep telling people that somebody's going to do a game that's a real-time 
strategy game that's really directed toward casual gamers on some very simple 
level, and it's going to be a huge hit. And I think it's like the way The Sims 
has touched all these nontraditional gamers with getting into directing somebody 
else's life. If you could direct civilization or do it in a way that's not so 
conflict oriented, then casual gamers would like constructing a civilization, 
taking ownership of it, nurturing it, building it up. I think a game that does
more of that, takes out some of the combat, conflict, could really touch a lot 
more people than games have today. I think one of the reasons Age of Empires 
did well was because we reached those people with our game. They like the 
hunting and gathering and the birds flying by and its a bright, sunlit world. 


RH: And Will, how old are you and what is your favorite game?
Will Wright: 40 years old. My favorite game is probably Go. Not the computer 
game, but the board game. It's got this incredible balance of the most simple 
rules you can imagine, far simpler than chess, but out of that flows this 
amazing complexity. It is in some sense a little microcosm of real life, 
where there are these very simple, few rules. It seems to capture some 
sense of the real world. It's believable.

RH: Bruce?
Bruce Shelley: I'm 52 years old. To me, my favorite game is playing poker 
for money. It's simple. There is an intellectual challenge to mastering the 
technical aspects of the card game, understanding the probabilities of the 
hands. There is the money aspect of it. And then, there is the social aspect 
of playing with friends. You get to know the personalities of the players and 
bringing that all into your economic and your technical equations with your 
cards. The betting brings another dimension to the technical aspect of the 
game. And, to me it involves an efficiency issue of being most successful 
with the limited amount of money I have to spend betting. For me the essence 
of games is getting the interesting decisions to deal with. I've always said 
that sthe rocket science of gaming is creating interesting decisions for the 
player to deal with. That's why I got into games in the first place. I found 
that no activity, outside of games, engage my mind so fully.


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