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The story of

        "WHER: The First All-Girl Radio Station in The World"

                "One Thousand Beautiful Watts"

Low budget.  The studios were in a motel.
The sales office was 42 inches wide (1.07 m).

"We got invited to every party in town."

http://www.npr.org/programs/lnfsound/stories/991029.stories.html

They went on-air October 29, 1955, in Memphis, Tennessee.

Legendary record producer Sam Phillips had always wanted a radio 
station. When the FCC finally gave him a frequency, 1430 on the AM 
dial, Sam came up with a one-of-a-kind idea -- an all girl format 
-- women announcers, sales staff, management, record librarians, 
copy writers ... 

At the time, stations had at most one girl announcer. Each woman 
who interviewed for a job at WHER thought she would be that girl. 
It wasn't until the day before the station went on the air that 
the girls themselves found out the station would be all female. 


(A note for non-Murrcans: 
 Why does "WHER" mean ?  Every USA radio station has a "call sign" of
 three or four letters.  East of the Mississippi River they start with 
 W, west of it they start with K, and in Canada they start with C.)

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