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http://www.guardian.co.uk/internetnews/story/0,7369,604042,00.html

'[ Apple tries to get with iPod ] just a 5% share of the worldwide MP3
player market. That's a small share of a very small market, although it
would mirror their slice of the PC market. But Apple hopes its sexy new
gadget will persuade a lot more Mac users to join in - and maybe even cause
a few people to buy a Mac so they can own an iPod.

And this could be iPod's most important purpose. For, no matter how cool
Apple makes its computers and associated devices, it still has to answer
one, simple, age-old question from computer shoppers, both first time and
those upgrading: why would anyone buy a Mac, when the rest of the world - or
at least 95% of it - is running on Windows? 

After all, PC users enjoy a far wider array of software and peripherals, and
do not have to rely on one company to come up with new hardware. And Windows
XP is substantially more user-friendly than its PC ancestors, while the
hardware it runs on is often much cheaper.

Gadgets like iPod, and software like iTunes, help answer those questions, by
bringing the argument of which is best - PC or Mac - on to Apple's home
ground: multimedia. The message is that, for many popular office and
internet applications, Apple Macs pretty much match their PC counterparts
(but let's not talk about games, or bleeding edge internet applications). 

For things like plug and play digital music and video - those areas Apple is
so keen to push as The Future - Mac is best. Time, and sales figures, will
tell.'


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         "Less is moo." - The Holy Mad Cow 

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