uranusjr commented on a change in pull request #17552:
URL: https://github.com/apache/airflow/pull/17552#discussion_r708789842



##########
File path: docs/apache-airflow/faq.rst
##########
@@ -216,20 +216,35 @@ actually start. If this were not the case, the backfill 
just would not start.
 What does ``execution_date`` mean?
 ----------------------------------
 
-Airflow was developed as a solution for ETL needs. In the ETL world, you 
typically summarize data. So, if you want to
-summarize data for 2016-02-19, You would do it at 2016-02-20 midnight UTC, 
which would be right after all data for
-2016-02-19 becomes available.
-
-This datetime value is available to you as :ref:`Template 
variables<templates:variables>` with various formats in Jinja templated
-fields. They are also included in the context dictionary given to an 
Operator's execute function.
+*Execution date* or ``execution_date`` is a historical name for what is called 
a
+*logical date*, and also usually the start of the data interval represented by 
a
+DAG run.
+
+Airflow was developed as a solution for ETL needs. In the ETL world, you
+typically summarize data. So, if you want to summarize data for 2016-02-19, You
+would do it at 2016-02-20 midnight UTC, which would be right after all data for
+2016-02-19 becomes available. This interval between midnights of 2016-02-19 and
+2016-02-20 is called the *data interval*, and since the it represents data in
+the date of 2016-02-19, this date is thus called the run's *logical date*, or
+the date that this DAG run is executed for, thus *execution date*.

Review comment:
       Not sure about making UTC inline code; added ticks around date.




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