potiuk edited a comment on issue #19848:
URL: https://github.com/apache/airflow/issues/19848#issuecomment-980463952


   First of all - this is my personal opinion, so don't take it as "granted". I 
hope other PMC members will chime in, but if they don't - please reach out to 
the Apache Software Foundation Trademark team (as suggested below) if you are 
unsure. 
   
   I personally think that such customization options are totally out of scope 
of our project.  Technically (and licence wise) you can modify the code in any 
way you want (as long as you keep attribution as specified in the licence) but 
adding a "customization" options where Trademarked Apache Project Logo and 
Trademarked log would be "customizable" might go against branding rules of the 
ASF. Since we are not lawyers and can't make decisions for you, it should be up 
to the users do such modifications and verification if they are "legal". 
   
   The licence allows you to use the software in whatever way you want and 
modify it, so you are free to change it, but the names and logo of Apache 
projects are tradmarked and if you want to use them, you either use it as 
"Apache N" project or you follow "Powered by N" but you cannot connect your 
brand with Apache Airflow brand freely (if that's you are after).
   One thing is adjusting colors of navbar (for example)  but totally different 
is to change/adapt logos and trademarked names - and especially to use them in 
conjunction with other brands.
   
   I think if you are customizing the name and logos you use for Apache 
Project, first of all you should should make sure that your customisation with 
brand and logos are following the Apache Software Foundation rules. Names and 
logos of the ASF projects are trademarked and here are Apache Trademark FAQs 
that you should verify  - http://www.apache.org/foundation/marks/faq/. 
   
   It's pretty much on your company and lawyers to judge and verify if what you 
do is fine with those or not. As a project we cannot make that decision for 
you, so giving a customisation option for that IMHO is not really something we 
should do (again we are not lawyers, and cannot make suggestions for you). 
   
   By reading the guildeliens I believe  (but I am not a lawyer, so don't take 
my word for it) it's ok if you remove branding reference to Apache Airflow 
brand and logo and replace it with your own (keeping the attribution) - but you 
are not supposed to associate your brand with "Apache Airflow", you might refer 
to the logo and branding via "Powered by" scheme: 
http://www.apache.org/foundation/marks/faq/#poweredby but I am not sure if 
that's what you are after.
   
   But regardless of what you can/can't do, I don't think we should make such 
decisions for our users and provide the customization options for name and 
logos.


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