nealrichardson opened a new pull request #63:
URL: https://github.com/apache/arrow-site/pull/63


   I've started a revision of the Arrow website to coincide with our 1.0 
release. This is very much a WIP. There are a number of old JIRAs I'll fold 
into this, and some new ones I'll add too.
   
   The primary objective of the revision is to orient the website at a 
different audience. When the site was created, Arrow was just an idea, and the 
focus of the homepage seemed to be around convincing (a very small subset of) 
people that designing a standard columnar memory format was something they 
should participate in. That now exists--and so much more does too. 
   
   We need our website to do different things now:
   
   * Tell new/prospective users who've heard of Arrow what it can do for them 
and how they can get started using it
   * Persuade projects/maintainers that Arrow is the standard they should use, 
and that they should participate in our community rather than roll their own
   
   I did a quick survey of Apache project websites for comparison. Most are 
like our current site--clearly a basic Bootstrap theme and pretty 
neglected--and some are worse (older than Bootstrap). Of them, Spark and Kudu 
have the most good features we can learn from.
   
   At some point it would be interesting to engage an actual web designer, if 
possible (I can explore that). But even without that, we need to get our 
messaging worked out. 


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