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brycemecum pushed a commit to branch 
feature/GH-45140--release-guide-improvements
in repository https://gitbox.apache.org/repos/asf/arrow.git

commit 665e1e1ae752fabb7d985536148146dac5f533e2
Author: Bryce Mecum <[email protected]>
AuthorDate: Tue Dec 31 11:51:14 2024 -0800

    Update Twitter section
---
 docs/source/developers/release.rst | 10 +++++++---
 1 file changed, 7 insertions(+), 3 deletions(-)

diff --git a/docs/source/developers/release.rst 
b/docs/source/developers/release.rst
index 477c6e313a..6713c8324e 100644
--- a/docs/source/developers/release.rst
+++ b/docs/source/developers/release.rst
@@ -689,14 +689,18 @@ Be sure to go through on the following checklist:
      filling in the details for each section.
 
 
-.. dropdown:: Announce the release on Twitter
+.. dropdown:: Announce the release on social media
    :animate: fade-in-slide-down
    :class-title: sd-fs-5
    :class-container: sd-shadow-md
 
-   Post the release blog post on Twitter from the `@ApacheArrow 
<https://twitter.com/ApacheArrow>`_ handle.
+   Post about the release and link to the blog post on social media. The 
project
+   has two official accounts:
 
-   PMC members have access or can request access, after which they can post 
via `TweetDeck <https://tweetdeck.twitter.com>`_.
+   * Twitter/X: `@ApacheArrow <https://twitter.com/ApacheArrow>`_
+   * LinkedIn: https://www.linkedin.com/company/apache-arrow/
+
+   PMC members have access or can request access to post under these accounts.
 
 .. dropdown:: Remove old artifacts
    :animate: fade-in-slide-down

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