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The following commit(s) were added to refs/heads/master by this push:
     new e01af7c  [FLAGON-415] a few more formating updates to scaling page
e01af7c is described below

commit e01af7c84356f30c2b39d580aa39b7d94798f135
Author: poorejc <[email protected]>
AuthorDate: Tue Jul 9 00:27:58 2019 -0400

    [FLAGON-415] a few more formating updates to scaling page
---
 LICENSE                                  | 20 ++++++-------
 NOTICE                                   |  6 ++++
 content/docs/stack/scaling/index.html    | 49 +++++++++++++++++++-------------
 content/feed.xml                         |  2 +-
 site/_docs/stack/scaling.md              | 45 ++++++++++++++++-------------
 site/_site/docs/stack/scaling/index.html | 49 +++++++++++++++++++-------------
 site/_site/feed.xml                      |  2 +-
 7 files changed, 102 insertions(+), 71 deletions(-)

diff --git a/LICENSE b/LICENSE
index 18f2950..b38f054 100644
--- a/LICENSE
+++ b/LICENSE
@@ -186,16 +186,16 @@
       same "printed page" as the copyright notice for easier
       identification within third-party archives.
 
-   © Copyright [yyyy] [name of copyright owner]
+    Copyright [yyyy] [name of copyright owner]
 
-   Licensed under the Apache License, Version 2.0 (the "License");
-   you may not use this file except in compliance with the License.
-   You may obtain a copy of the License at
+    Licensed under the Apache License, Version 2.0 (the "License");
+    you may not use this file except in compliance with the License.
+    You may obtain a copy of the License at
 
-       http://www.apache.org/licenses/LICENSE-2.0
+        http://www.apache.org/licenses/LICENSE-2.0
 
-   Unless required by applicable law or agreed to in writing, software
-   distributed under the License is distributed on an "AS IS" BASIS,
-   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
-   See the License for the specific language governing permissions and
-   limitations under the License.
\ No newline at end of file
+    Unless required by applicable law or agreed to in writing, software
+    distributed under the License is distributed on an "AS IS" BASIS,
+    WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+    See the License for the specific language governing permissions and
+    limitations under the License.
diff --git a/NOTICE b/NOTICE
new file mode 100755
index 0000000..6e3f04f
--- /dev/null
+++ b/NOTICE
@@ -0,0 +1,6 @@
+Apache Flagon UserALE.js
+Copyright 2019 The Apache Software Foundation
+
+This product includes software developed at The Apache Software Foundation 
(http://www.apache.org/),
+based on source code originally developed and generously granted to The Apache 
Software Foundation
+by The Charles Stark Draper Laboratory, Inc (http://www.draper.com/).
diff --git a/content/docs/stack/scaling/index.html 
b/content/docs/stack/scaling/index.html
index da8e903..5b9f576 100644
--- a/content/docs/stack/scaling/index.html
+++ b/content/docs/stack/scaling/index.html
@@ -266,11 +266,11 @@
 
 <p><strong>The Apache Flagon Single-Node Elastic Container is an Ingredient, 
Not a Whole Solution</strong></p>
 
-<p>The single-node Elastic (ELK) distributed by <a href="/docs/stack">Apache 
Flagon</a> is not alone suitable for most production-level use-cases.</p>
+<p>The single-node Elastic (ELK) build distributed by <a 
href="/docs/stack">Apache Flagon</a> is not alone suitable for most 
production-level use-cases.</p>
 
-<p>It may be suitable on its own for “grab-and-go” user-testing use cases; 
just a few days of data collection from a specific application, from just a few 
users.</p>
+<p>This build may be suitable for limited user-testing; just a few days of 
data collection from a specific application, from just a few users.</p>
 
-<p>Alone it will fail quickly for any enterprise-scale use-cases.</p>
+<p>However, a single-node Elastic build will fail quickly for any 
enterprise-scale use-cases.</p>
 
 <p>Instead, this container is meant to be a building block for larger 
solutions:</p>
 
@@ -293,16 +293,25 @@
 
 <p>Default <a href="/docs/useralejs">Apache UserALE.js parameters</a> produce 
loads of <a href="/docs/useralejs/dataschema">data</a>, even from a single 
users.</p>
 
-<p>We strongly suggest that you think about your needs and consider whether 
you need data from all our event-handlers. If you don’t need mouseover events, 
for example, you can dramatically reduce the rate at which you generate data 
and the resources you’ll need.</p>
+<p>We strongly suggest that you consider whether you need data from all our 
event-handlers.</p>
 
-<p>You can <a href="/docs/useralejs/modifying">modify source</a> or use the <a 
href="/docs/useralejs/API">UserALE.js API</a>, and/or use <a 
href="/docs/useralejs">configurable HTLM5 parameters in our script tag</a> to 
manage data generation rate.</p>
+<p>If you don’t need mouseover events, for example, you can dramatically 
reduce the rate at which you generate data and the resources you’ll need.</p>
 
-<p>####Resource needs will also grow with <em>document length</em>
-<a 
href="https://blog.appdynamics.com/product/estimating-costs-of-storing-documents-in-elasticsearch/";>Strings</a>
 within UserALE.js logs (see also <a 
href="https://www.elastic.co/guide/en/elasticsearch/reference/5.5/tune-for-disk-usage.html#_use_literal_best_compression_literal";>Elastic’s
 tips on indexing strings</a>) can add to scaling needs.</p>
+<p>Instead, you can <a href="/docs/useralejs/modifying">modify source</a> or 
use the <a href="/docs/useralejs/API">UserALE.js API</a>, and/or use <a 
href="/docs/useralejs">configurable HTLM5 parameters in our script tag</a> to 
manage data generation rate.</p>
 
-<p>One of the discriminating features of Apache UserALE.js is its precision–it 
captures target DOM elements, the DOM path elements are nested in, and loads of 
metadata.</p>
+<p>####Resource needs will also grow with document length</p>
 
-<p>UserALE.js fields like <code class="highlighter-rouge">path</code> and 
<code class="highlighter-rouge">pageUrl</code> can grow for certain pages. Its 
worth considering if you need this level of precision.</p>
+<p><a 
href="https://blog.appdynamics.com/product/estimating-costs-of-storing-documents-in-elasticsearch/";>Strings</a>
 within UserALE.js logs (see also <a 
href="https://www.elastic.co/guide/en/elasticsearch/reference/5.5/tune-for-disk-usage.html#_use_literal_best_compression_literal";>Elastic’s
 tips on indexing strings</a>) can add to scaling needs.</p>
+
+<p>One of the discriminating features of Apache UserALE.js is its 
precision:</p>
+
+<ul>
+  <li>it captures target DOM elements;</li>
+  <li>it captures the DOM path that elements are nested in;</li>
+  <li>it captures loads of metadata (URI, page title, page url, referrer, 
etc.).</li>
+</ul>
+
+<p>UserALE.js fields like <code class="highlighter-rouge">path</code> and 
<code class="highlighter-rouge">pageUrl</code> can be lengthy for certain 
pages, increasing string length per document.</p>
 
 <p>Instead, you might consider relying on <code 
class="highlighter-rouge">pageTitle</code> rather than <code 
class="highlighter-rouge">pageUrl</code>, or just <code 
class="highlighter-rouge">target</code> instead of <code 
class="highlighter-rouge">path</code></p>
 
@@ -345,7 +354,7 @@
 </code></pre>
 </div>
 
-<p>Through simple <a href="/docs/useralejs/modifying">modifications to 
UserALE.js source</a> or by using the UserALE.js <a 
href="/docs/useralejs/API">API</a> you can alias verbose fields in your logs to 
reduce resource consumption.</p>
+<p>Through simple <a href="/docs/useralejs/modifying">modifications to 
UserALE.js source</a> or with the UserALE.js <a 
href="/docs/useralejs/API">API</a> you can alias verbose fields in your logs to 
reduce resource consumption.</p>
 
 <p>####Additional services attached to your stack can increase resource 
consumption</p>
 
@@ -359,7 +368,7 @@
 
 <p>Analytical services connected to the stack can consume significant 
resources and increase indexing and search time.</p>
 
-<p>This can be problematic for real-time analytical and monitoring 
applications (including Kibana), and result in data loss if logs flush prior to 
being indexed.</p>
+<p>This can be problematic for real-time analytical and monitoring 
applications (including Kibana).</p>
 
 <p>For hefty analytical services, it may be worth dedicating specific nodes in 
your cluster to service them.</p>
 
@@ -381,7 +390,7 @@
 
     <p>Important: as noted in the instructions, you’ll need to have collected 
some log data to establish the index.</p>
   </li>
-  <li><strong>Once you’ve started up Elasticsearch, Logstash, Kibana, and 
metricbead, and confirm that you can see logs in Kibana, take a look at the 
<code class="highlighter-rouge">userale</code> index stats.</strong>
+  <li><strong>Once Elasticsearch, Logstash, Kibana, and metricbeat are up, 
look at the <code class="highlighter-rouge">userale</code> index stats.</strong>
     <div class="language-shell highlighter-rouge"><pre 
class="highlight"><code> <span class="c">#Index Stats using Elastic's _stats 
API</span>
  <span class="nv">$ </span>curl localhost:9200/index_name/_stats?pretty<span 
class="o">=</span><span class="nb">true</span>
   
@@ -467,7 +476,7 @@
    data-url="http://localhost:8100/";
    data-user="example-user"
    data-version="1.1.1"
-   data-resolution=1000 #increased the delay between collection of 
"high-resolution" events (e.g., mouseovers).
+   data-resolution=1000 #increased the delay between collection of frequent 
events (e.g., mouseovers).
    data-tool="Apache UserALE.js Example"
  &gt;&lt;/script&gt;
 </code></pre>
@@ -593,24 +602,24 @@ Output is very simple and index sizes stack on top of one 
another
 
 <p>What happened is a thing called <a 
href="https://www.elastic.co/guide/en/elasticsearch/guide/current/merge-process.html";>merging</a>.</p>
 
-<p>As data is collected it’s gathered into segments within an index.</p>
-
-<p>Each segment is an element of your index and takes up storage, so as your 
collect data the number of segments grows quickly consuming a lot of 
storage.</p>
+<p>As data is collected it’s gathered into segments within an index. Each 
segment is an element of your index and takes up storage.</p>
 
-<p>As Elastic (Lucene) indexes, it merges these segments into larger and 
larger segments, thus reducing the overall number of segments to reduce storage 
and resource needs.</p>
+<p>As Elastic (Lucene) indexes, it merges these segments into larger segments 
to reduce the overall number of segments to minimize storage.</p>
 
-<p>This means that depending on when you make a call to Elastic’s <code 
class="highlighter-rouge">STATS</code> API, you might be looking at the store 
size at different stages in the merging process.</p>
+<p>This means that a call to Elastic’s <code 
class="highlighter-rouge">STATS</code> API can result in a view into the store 
size at different stages in the merging process.</p>
 
 <p>If your store size looks smaller than your last benchmark. You should 
re-run it then wait.</p>
 
-<p>If your store size looks way to big, then just wait. After a minute or two, 
call the <code class="highlighter-rouge">STATS</code> API again, and you’ll 
probably see a store size that makes much more sense.</p>
+<p>If your store size looks way to big, then wait. After a minute, call the 
<code class="highlighter-rouge">STATS</code> API again, and you’ll likely see a 
more sensible store size.</p>
 
 <h3 id="summary">Summary</h3>
 <p>Benchmarking and adjusting your data-rate so that you can scale how you 
want to is made very easy in Apache Flagon.</p>
 
 <p>We combine easily deployed and modified capabilities with the power of 
Elastic’s APIs and visualization capabilities.</p>
 
-<p>Again, our single-node container is not a scaling solution. It’s a building 
block benchmarking tool to help you build and manage scale and cost.</p>
+<p>Again, Flagon’s single-node container is not a scaling solution.</p>
+
+<p>It’s a building block benchmarking tool to help you build and manage scale 
and cost.</p>
 
 <p>Subscribe to our <a href="[email protected]">dev 
list</a> and join the conversation!</p>
 
diff --git a/content/feed.xml b/content/feed.xml
index a69525a..e137ec0 100644
--- a/content/feed.xml
+++ b/content/feed.xml
@@ -1 +1 @@
-<?xml version="1.0" encoding="utf-8"?><?xml-stylesheet type="text/xml" 
href="http://flagon.incubator.apache.org/feed.xslt.xml";?><feed 
xmlns="http://www.w3.org/2005/Atom";><generator uri="http://jekyllrb.com"; 
version="3.3.1">Jekyll</generator><link 
href="http://flagon.incubator.apache.org/feed.xml"; rel="self" 
type="application/atom+xml" /><link href="http://flagon.incubator.apache.org/"; 
rel="alternate" type="text/html" 
/><updated>2019-07-09T03:56:30+00:00</updated><id>http://flagon.incubat [...]
+<?xml version="1.0" encoding="utf-8"?><?xml-stylesheet type="text/xml" 
href="http://flagon.incubator.apache.org/feed.xslt.xml";?><feed 
xmlns="http://www.w3.org/2005/Atom";><generator uri="http://jekyllrb.com"; 
version="3.3.1">Jekyll</generator><link 
href="http://flagon.incubator.apache.org/feed.xml"; rel="self" 
type="application/atom+xml" /><link href="http://flagon.incubator.apache.org/"; 
rel="alternate" type="text/html" 
/><updated>2019-07-09T04:25:05+00:00</updated><id>http://flagon.incubat [...]
diff --git a/site/_docs/stack/scaling.md b/site/_docs/stack/scaling.md
index 0cece36..bd7fff6 100644
--- a/site/_docs/stack/scaling.md
+++ b/site/_docs/stack/scaling.md
@@ -23,11 +23,11 @@ The best way to scale Apache Flagon depends entirely on 
your use-case:
 
 **The Apache Flagon Single-Node Elastic Container is an Ingredient, Not a 
Whole Solution**
 
-The single-node Elastic (ELK) distributed by [Apache Flagon]({{ '/docs/stack' 
| prepend: site.baseurl }}) is not alone suitable for most production-level 
use-cases. 
+The single-node Elastic (ELK) build distributed by [Apache Flagon]({{ 
'/docs/stack' | prepend: site.baseurl }}) is not alone suitable for most 
production-level use-cases. 
 
-It may be suitable on its own for "grab-and-go" user-testing use cases; just a 
few days of data collection from a specific application, from just a few users. 
+This build may be suitable for limited user-testing; just a few days of data 
collection from a specific application, from just a few users. 
 
-Alone it will fail quickly for any enterprise-scale use-cases. 
+However, a single-node Elastic build will fail quickly for any 
enterprise-scale use-cases. 
 
 Instead, this container is meant to be a building block for larger solutions: 
 
@@ -48,16 +48,23 @@ Elastic has many useful 
[guides]((https://www.elastic.co/blog/found-sizing-elast
 
 Default [Apache UserALE.js parameters]({{ '/docs/useralejs' | prepend: 
site.baseurl }}) produce loads of [data]({{ '/docs/useralejs/dataschema' | 
prepend: site.baseurl }}), even from a single users. 
 
-We strongly suggest that you think about your needs and consider whether you 
need data from all our event-handlers. If you don't need mouseover events, for 
example, you can dramatically reduce the rate at which you generate data and 
the resources you'll need. 
+We strongly suggest that you consider whether you need data from all our 
event-handlers. 
 
-You can [modify source]({{ '/docs/useralejs/modifying' | prepend: site.baseurl 
}}) or use the [UserALE.js API]({{ '/docs/useralejs/API' | prepend: 
site.baseurl }}), and/or use [configurable HTLM5 parameters in our script 
tag]({{ '/docs/useralejs' | prepend: site.baseurl }}) to manage data generation 
rate.
+If you don't need mouseover events, for example, you can dramatically reduce 
the rate at which you generate data and the resources you'll need. 
+
+Instead, you can [modify source]({{ '/docs/useralejs/modifying' | prepend: 
site.baseurl }}) or use the [UserALE.js API]({{ '/docs/useralejs/API' | 
prepend: site.baseurl }}), and/or use [configurable HTLM5 parameters in our 
script tag]({{ '/docs/useralejs' | prepend: site.baseurl }}) to manage data 
generation rate.
+
+####Resource needs will also grow with document length
 
-####Resource needs will also grow with *document length*
 
[Strings](https://blog.appdynamics.com/product/estimating-costs-of-storing-documents-in-elasticsearch/)
 within UserALE.js logs (see also [Elastic's tips on indexing 
strings](https://www.elastic.co/guide/en/elasticsearch/reference/5.5/tune-for-disk-usage.html#_use_literal_best_compression_literal))
 can add to scaling needs. 
 
-One of the discriminating features of Apache UserALE.js is its precision--it 
captures target DOM elements, the DOM path elements are nested in, and loads of 
metadata. 
+One of the discriminating features of Apache UserALE.js is its precision:
+
+* it captures target DOM elements;
+* it captures the DOM path that elements are nested in;
+* it captures loads of metadata (URI, page title, page url, referrer, etc.). 
 
-UserALE.js fields like `path` and `pageUrl` can grow for certain pages. Its 
worth considering if you need this level of precision. 
+UserALE.js fields like `path` and `pageUrl` can be lengthy for certain pages, 
increasing string length per document. 
 
 Instead, you might consider relying on `pageTitle` rather than `pageUrl`, or 
just `target` instead of `path`
 
@@ -98,7 +105,7 @@ Below is a sample `path` for a Kibana element:
         ...
     ```
    
-Through simple [modifications to UserALE.js source]({{ 
'/docs/useralejs/modifying' | prepend: site.baseurl }}) or by using the 
UserALE.js [API]({{ '/docs/useralejs/API' | prepend: site.baseurl }}) you can 
alias verbose fields in your logs to reduce resource consumption.
+Through simple [modifications to UserALE.js source]({{ 
'/docs/useralejs/modifying' | prepend: site.baseurl }}) or with the UserALE.js 
[API]({{ '/docs/useralejs/API' | prepend: site.baseurl }}) you can alias 
verbose fields in your logs to reduce resource consumption.
 
 ####Additional services attached to your stack can increase resource 
consumption
 
@@ -112,7 +119,7 @@ As you configure that cluster, be mindful that 
Elasticsearch is indexing and ser
  
 Analytical services connected to the stack can consume significant resources 
and increase indexing and search time. 
 
-This can be problematic for real-time analytical and monitoring applications 
(including Kibana), and result in data loss if logs flush prior to being 
indexed. 
+This can be problematic for real-time analytical and monitoring applications 
(including Kibana). 
 
 For hefty analytical services, it may be worth dedicating specific nodes in 
your cluster to service them. 
 
@@ -133,7 +140,7 @@ However, you'll want to experiment with your own 
page/application for more accur
     
     Important: as noted in the instructions, you'll need to have collected 
some log data to establish the index.
 
-1. **Once you've started up Elasticsearch, Logstash, Kibana, and metricbead, 
and confirm that you can see logs in Kibana, take a look at the `userale` index 
stats.**  
+1. **Once Elasticsearch, Logstash, Kibana, and metricbeat are up, look at the 
`userale` index stats.**  
     ```shell
     #Index Stats using Elastic's _stats API
     $ curl localhost:9200/index_name/_stats?pretty=true
@@ -219,7 +226,7 @@ However, you'll want to experiment with your own 
page/application for more accur
       data-url="http://localhost:8100/";
       data-user="example-user"
       data-version="1.1.1"
-      data-resolution=1000 #increased the delay between collection of 
"high-resolution" events (e.g., mouseovers).
+      data-resolution=1000 #increased the delay between collection of frequent 
events (e.g., mouseovers).
       data-tool="Apache UserALE.js Example"
     ></script>
     ```
@@ -337,24 +344,24 @@ What you find is that your new store size is either 
dramatically bigger than you
  
 What happened is a thing called 
[merging](https://www.elastic.co/guide/en/elasticsearch/guide/current/merge-process.html).
 
 
-As data is collected it's gathered into segments within an index. 
+As data is collected it's gathered into segments within an index. Each segment 
is an element of your index and takes up storage.
 
-Each segment is an element of your index and takes up storage, so as your 
collect data the number of segments grows quickly consuming a lot of storage. 
+As Elastic (Lucene) indexes, it merges these segments into larger segments to 
reduce the overall number of segments to minimize storage. 
 
-As Elastic (Lucene) indexes, it merges these segments into larger and larger 
segments, thus reducing the overall number of segments to reduce storage and 
resource needs. 
-
-This means that depending on when you make a call to Elastic's `STATS` API, 
you might be looking at the store size at different stages in the merging 
process. 
+This means that a call to Elastic's `STATS` API can result in a view into the 
store size at different stages in the merging process. 
 
 If your store size looks smaller than your last benchmark. You should re-run 
it then wait. 
 
-If your store size looks way to big, then just wait. After a minute or two, 
call the `STATS` API again, and you'll probably see a store size that makes 
much more sense.
+If your store size looks way to big, then wait. After a minute, call the 
`STATS` API again, and you'll likely see a more sensible store size.
  
 ### Summary 
 Benchmarking and adjusting your data-rate so that you can scale how you want 
to is made very easy in Apache Flagon. 
 
 We combine easily deployed and modified capabilities with the power of 
Elastic's APIs and visualization capabilities. 
 
-Again, our single-node container is not a scaling solution. It's a building 
block benchmarking tool to help you build and manage scale and cost.
+Again, Flagon's single-node container is not a scaling solution. 
+
+It's a building block benchmarking tool to help you build and manage scale and 
cost.
              
 Subscribe to our [dev list]([email protected]) and 
join the conversation!
 
diff --git a/site/_site/docs/stack/scaling/index.html 
b/site/_site/docs/stack/scaling/index.html
index da8e903..5b9f576 100644
--- a/site/_site/docs/stack/scaling/index.html
+++ b/site/_site/docs/stack/scaling/index.html
@@ -266,11 +266,11 @@
 
 <p><strong>The Apache Flagon Single-Node Elastic Container is an Ingredient, 
Not a Whole Solution</strong></p>
 
-<p>The single-node Elastic (ELK) distributed by <a href="/docs/stack">Apache 
Flagon</a> is not alone suitable for most production-level use-cases.</p>
+<p>The single-node Elastic (ELK) build distributed by <a 
href="/docs/stack">Apache Flagon</a> is not alone suitable for most 
production-level use-cases.</p>
 
-<p>It may be suitable on its own for “grab-and-go” user-testing use cases; 
just a few days of data collection from a specific application, from just a few 
users.</p>
+<p>This build may be suitable for limited user-testing; just a few days of 
data collection from a specific application, from just a few users.</p>
 
-<p>Alone it will fail quickly for any enterprise-scale use-cases.</p>
+<p>However, a single-node Elastic build will fail quickly for any 
enterprise-scale use-cases.</p>
 
 <p>Instead, this container is meant to be a building block for larger 
solutions:</p>
 
@@ -293,16 +293,25 @@
 
 <p>Default <a href="/docs/useralejs">Apache UserALE.js parameters</a> produce 
loads of <a href="/docs/useralejs/dataschema">data</a>, even from a single 
users.</p>
 
-<p>We strongly suggest that you think about your needs and consider whether 
you need data from all our event-handlers. If you don’t need mouseover events, 
for example, you can dramatically reduce the rate at which you generate data 
and the resources you’ll need.</p>
+<p>We strongly suggest that you consider whether you need data from all our 
event-handlers.</p>
 
-<p>You can <a href="/docs/useralejs/modifying">modify source</a> or use the <a 
href="/docs/useralejs/API">UserALE.js API</a>, and/or use <a 
href="/docs/useralejs">configurable HTLM5 parameters in our script tag</a> to 
manage data generation rate.</p>
+<p>If you don’t need mouseover events, for example, you can dramatically 
reduce the rate at which you generate data and the resources you’ll need.</p>
 
-<p>####Resource needs will also grow with <em>document length</em>
-<a 
href="https://blog.appdynamics.com/product/estimating-costs-of-storing-documents-in-elasticsearch/";>Strings</a>
 within UserALE.js logs (see also <a 
href="https://www.elastic.co/guide/en/elasticsearch/reference/5.5/tune-for-disk-usage.html#_use_literal_best_compression_literal";>Elastic’s
 tips on indexing strings</a>) can add to scaling needs.</p>
+<p>Instead, you can <a href="/docs/useralejs/modifying">modify source</a> or 
use the <a href="/docs/useralejs/API">UserALE.js API</a>, and/or use <a 
href="/docs/useralejs">configurable HTLM5 parameters in our script tag</a> to 
manage data generation rate.</p>
 
-<p>One of the discriminating features of Apache UserALE.js is its precision–it 
captures target DOM elements, the DOM path elements are nested in, and loads of 
metadata.</p>
+<p>####Resource needs will also grow with document length</p>
 
-<p>UserALE.js fields like <code class="highlighter-rouge">path</code> and 
<code class="highlighter-rouge">pageUrl</code> can grow for certain pages. Its 
worth considering if you need this level of precision.</p>
+<p><a 
href="https://blog.appdynamics.com/product/estimating-costs-of-storing-documents-in-elasticsearch/";>Strings</a>
 within UserALE.js logs (see also <a 
href="https://www.elastic.co/guide/en/elasticsearch/reference/5.5/tune-for-disk-usage.html#_use_literal_best_compression_literal";>Elastic’s
 tips on indexing strings</a>) can add to scaling needs.</p>
+
+<p>One of the discriminating features of Apache UserALE.js is its 
precision:</p>
+
+<ul>
+  <li>it captures target DOM elements;</li>
+  <li>it captures the DOM path that elements are nested in;</li>
+  <li>it captures loads of metadata (URI, page title, page url, referrer, 
etc.).</li>
+</ul>
+
+<p>UserALE.js fields like <code class="highlighter-rouge">path</code> and 
<code class="highlighter-rouge">pageUrl</code> can be lengthy for certain 
pages, increasing string length per document.</p>
 
 <p>Instead, you might consider relying on <code 
class="highlighter-rouge">pageTitle</code> rather than <code 
class="highlighter-rouge">pageUrl</code>, or just <code 
class="highlighter-rouge">target</code> instead of <code 
class="highlighter-rouge">path</code></p>
 
@@ -345,7 +354,7 @@
 </code></pre>
 </div>
 
-<p>Through simple <a href="/docs/useralejs/modifying">modifications to 
UserALE.js source</a> or by using the UserALE.js <a 
href="/docs/useralejs/API">API</a> you can alias verbose fields in your logs to 
reduce resource consumption.</p>
+<p>Through simple <a href="/docs/useralejs/modifying">modifications to 
UserALE.js source</a> or with the UserALE.js <a 
href="/docs/useralejs/API">API</a> you can alias verbose fields in your logs to 
reduce resource consumption.</p>
 
 <p>####Additional services attached to your stack can increase resource 
consumption</p>
 
@@ -359,7 +368,7 @@
 
 <p>Analytical services connected to the stack can consume significant 
resources and increase indexing and search time.</p>
 
-<p>This can be problematic for real-time analytical and monitoring 
applications (including Kibana), and result in data loss if logs flush prior to 
being indexed.</p>
+<p>This can be problematic for real-time analytical and monitoring 
applications (including Kibana).</p>
 
 <p>For hefty analytical services, it may be worth dedicating specific nodes in 
your cluster to service them.</p>
 
@@ -381,7 +390,7 @@
 
     <p>Important: as noted in the instructions, you’ll need to have collected 
some log data to establish the index.</p>
   </li>
-  <li><strong>Once you’ve started up Elasticsearch, Logstash, Kibana, and 
metricbead, and confirm that you can see logs in Kibana, take a look at the 
<code class="highlighter-rouge">userale</code> index stats.</strong>
+  <li><strong>Once Elasticsearch, Logstash, Kibana, and metricbeat are up, 
look at the <code class="highlighter-rouge">userale</code> index stats.</strong>
     <div class="language-shell highlighter-rouge"><pre 
class="highlight"><code> <span class="c">#Index Stats using Elastic's _stats 
API</span>
  <span class="nv">$ </span>curl localhost:9200/index_name/_stats?pretty<span 
class="o">=</span><span class="nb">true</span>
   
@@ -467,7 +476,7 @@
    data-url="http://localhost:8100/";
    data-user="example-user"
    data-version="1.1.1"
-   data-resolution=1000 #increased the delay between collection of 
"high-resolution" events (e.g., mouseovers).
+   data-resolution=1000 #increased the delay between collection of frequent 
events (e.g., mouseovers).
    data-tool="Apache UserALE.js Example"
  &gt;&lt;/script&gt;
 </code></pre>
@@ -593,24 +602,24 @@ Output is very simple and index sizes stack on top of one 
another
 
 <p>What happened is a thing called <a 
href="https://www.elastic.co/guide/en/elasticsearch/guide/current/merge-process.html";>merging</a>.</p>
 
-<p>As data is collected it’s gathered into segments within an index.</p>
-
-<p>Each segment is an element of your index and takes up storage, so as your 
collect data the number of segments grows quickly consuming a lot of 
storage.</p>
+<p>As data is collected it’s gathered into segments within an index. Each 
segment is an element of your index and takes up storage.</p>
 
-<p>As Elastic (Lucene) indexes, it merges these segments into larger and 
larger segments, thus reducing the overall number of segments to reduce storage 
and resource needs.</p>
+<p>As Elastic (Lucene) indexes, it merges these segments into larger segments 
to reduce the overall number of segments to minimize storage.</p>
 
-<p>This means that depending on when you make a call to Elastic’s <code 
class="highlighter-rouge">STATS</code> API, you might be looking at the store 
size at different stages in the merging process.</p>
+<p>This means that a call to Elastic’s <code 
class="highlighter-rouge">STATS</code> API can result in a view into the store 
size at different stages in the merging process.</p>
 
 <p>If your store size looks smaller than your last benchmark. You should 
re-run it then wait.</p>
 
-<p>If your store size looks way to big, then just wait. After a minute or two, 
call the <code class="highlighter-rouge">STATS</code> API again, and you’ll 
probably see a store size that makes much more sense.</p>
+<p>If your store size looks way to big, then wait. After a minute, call the 
<code class="highlighter-rouge">STATS</code> API again, and you’ll likely see a 
more sensible store size.</p>
 
 <h3 id="summary">Summary</h3>
 <p>Benchmarking and adjusting your data-rate so that you can scale how you 
want to is made very easy in Apache Flagon.</p>
 
 <p>We combine easily deployed and modified capabilities with the power of 
Elastic’s APIs and visualization capabilities.</p>
 
-<p>Again, our single-node container is not a scaling solution. It’s a building 
block benchmarking tool to help you build and manage scale and cost.</p>
+<p>Again, Flagon’s single-node container is not a scaling solution.</p>
+
+<p>It’s a building block benchmarking tool to help you build and manage scale 
and cost.</p>
 
 <p>Subscribe to our <a href="[email protected]">dev 
list</a> and join the conversation!</p>
 
diff --git a/site/_site/feed.xml b/site/_site/feed.xml
index a69525a..e137ec0 100644
--- a/site/_site/feed.xml
+++ b/site/_site/feed.xml
@@ -1 +1 @@
-<?xml version="1.0" encoding="utf-8"?><?xml-stylesheet type="text/xml" 
href="http://flagon.incubator.apache.org/feed.xslt.xml";?><feed 
xmlns="http://www.w3.org/2005/Atom";><generator uri="http://jekyllrb.com"; 
version="3.3.1">Jekyll</generator><link 
href="http://flagon.incubator.apache.org/feed.xml"; rel="self" 
type="application/atom+xml" /><link href="http://flagon.incubator.apache.org/"; 
rel="alternate" type="text/html" 
/><updated>2019-07-09T03:56:30+00:00</updated><id>http://flagon.incubat [...]
+<?xml version="1.0" encoding="utf-8"?><?xml-stylesheet type="text/xml" 
href="http://flagon.incubator.apache.org/feed.xslt.xml";?><feed 
xmlns="http://www.w3.org/2005/Atom";><generator uri="http://jekyllrb.com"; 
version="3.3.1">Jekyll</generator><link 
href="http://flagon.incubator.apache.org/feed.xml"; rel="self" 
type="application/atom+xml" /><link href="http://flagon.incubator.apache.org/"; 
rel="alternate" type="text/html" 
/><updated>2019-07-09T04:25:05+00:00</updated><id>http://flagon.incubat [...]

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