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danhaywood pushed a commit to branch master
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The following commit(s) were added to refs/heads/master by this push:
     new c0229b6568 updates post release procedures
c0229b6568 is described below

commit c0229b6568d6b0401462509b0e8e477f7959211f
Author: Dan Haywood <[email protected]>
AuthorDate: Thu Sep 15 17:32:58 2022 +0100

    updates post release procedures
---
 .../ROOT/pages/post-release-successful.adoc        | 30 ++++++++++++++++++++++
 1 file changed, 30 insertions(+)

diff --git 
a/antora/components/comguide/modules/ROOT/pages/post-release-successful.adoc 
b/antora/components/comguide/modules/ROOT/pages/post-release-successful.adoc
index b7b6a967a2..3f18048aec 100644
--- a/antora/components/comguide/modules/ROOT/pages/post-release-successful.adoc
+++ b/antora/components/comguide/modules/ROOT/pages/post-release-successful.adoc
@@ -494,6 +494,36 @@ link:https://blogs.apache.org/roller-ui/login.rol[Log 
onto] the http://blogs.apa
 Copy-n-paste the above mailing list announcement should suffice.
 
 
+== Announce on `[email protected]`
+
+This mailing list is for official project announcements, including release 
announcements.
+Posting to this mailing list is highly recommended:
+
+[quote, Sally Khudairi, email out to Apache PMCs]
+"sending your news to announce@ helps amplify your message to thousands of 
subscribers, and be included in official ASF promotions, including the Weekly 
News Round-ups (published every Friday; read by members of the media/analyst 
community --SD News publishes weekly updates on Apache projects from the 
Round-ups)"
+
+There are strict guidelines regarding posting to [email protected], which is 
a moderated list.
+The message must:
+
+* be sent from your apache.org address;
+* be in PLAINTEXT (no HTML mail, no embedded links) and with no attachments
+* contain [ANNOUNCE] or [ANN] before a clear subject line
++
+eg: `[ANNOUNCE] Apache PROJECTNAME v2.3 released`.
+
+* include your project boilerplate ~10-60 words (DOAP = description of a 
project; eg. https://projects.apache.org/project.html?bookkeeper )
+
+* include a link to the project homepage or download source(s)
+
+Examples: 
link:https://lists.apache.org/list.html?announce\@apache.org[https://lists.apache.org/[email protected]]
+
+
+== Social Media
+
+Announce the release using the `@ApacheIsis` Twitter account.
+
+
+
 == Update BASELINE for the (non-ASF) nightly builds
 
 Nightly builds of the framework's packages are available in two different 
locations:

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