Author: buildbot
Date: Thu Nov 15 21:51:18 2012
New Revision: 838501
Log:
Staging update by buildbot for openofficeorg
Modified:
websites/staging/openofficeorg/trunk/content/ (props changed)
websites/staging/openofficeorg/trunk/content/openofficeorg/orientation/intro-marketing.html
Propchange: websites/staging/openofficeorg/trunk/content/
------------------------------------------------------------------------------
--- cms:source-revision (original)
+++ cms:source-revision Thu Nov 15 21:51:18 2012
@@ -1 +1 @@
-1409419
+1410041
Modified:
websites/staging/openofficeorg/trunk/content/openofficeorg/orientation/intro-marketing.html
==============================================================================
---
websites/staging/openofficeorg/trunk/content/openofficeorg/orientation/intro-marketing.html
(original)
+++
websites/staging/openofficeorg/trunk/content/openofficeorg/orientation/intro-marketing.html
Thu Nov 15 21:51:18 2012
@@ -99,31 +99,33 @@
<h1 class="title">Introduction to Marketing</h1>
<p>In this orientation module you will be introduced to Marketing within
the Apache OpenOffice community.
You will learn about many of the ways in which we can do marketing, as well as
some of the constraints we must
-keep in mind as a non-profit organization. After completion of this module
you should be prepared to jump in and
+keep in mind as an non-profit organization. After completion of this module
you should be prepared to jump in and
assist with ongoing marketing activities.</p>
-<p>To complete this modules you will need to read the following material along
with associated links.<br />
+<p>To complete this module you should read the following material, along with
associated links.<br />
</p>
-<p>Note: You may want to first review the <a
href="http://incubator.apache.org/openofficeorg/orientation/index.html";>Level 1
and Level 2 Orientation Modules</a>.</p>
-<p>Also, please subscribe to the project's <a
href="http://incubator.apache.org/openofficeorg/mailing-lists.html#marketing-mailing-list";>Marketing
Mailing List</a>,
+<p>But first, please subscribe to our <a
href="http://incubator.apache.org/openofficeorg/mailing-lists.html#marketing-mailing-list";>Marketing
Mailing List</a>,
and then <a href="mailto:d...@openoffice.apache.org?subject=Starting Intro to
Marketing Module">send a note</a> to introduce yourself.</p>
+<p>Note: You may also want to review the <a
href="http://incubator.apache.org/openofficeorg/orientation/index.html";>Level 1
and Level 2 Orientation Modules</a> which
+give an overview of the project as a whole, and a perspective on working on
open source at Apache.</p>
<h2 id="what-is-marketing">What is Marketing?</h2>
<p>There are many definitions, and most of them are right. Heidi Cohen has a
nice blog post with
<a href="http://heidicohen.com/marketing-definition/";>72 definitions</a> which
you should browse through.</p>
<p>From the perspective of Apache OpenOffice: <em>Marketing is the set of
activities our volunteers undertake to communicate
the value and benefits of the OpenOffice product, as well as the OpenOffice
project, to potential users and
potential project members.</em></p>
-<p>In practice we don't have access to a large Madison Ave advertising firm.
We don't have a huge budget. We don't
+<p>In practice we don't have access to a large Madison Avenue advertising
firm. We don't have a huge budget. We don't
have a <em>New York Times</em> editor on our speed dial. So our marketing
activities are by necessity grassroots,
-technically savvy, viral and therefore very exciting. </p>
+technically savvy, viral and therefore more exciting. </p>
<h2 id="why-help-with-marketing">Why Help with Marketing?</h2>
<p>As a volunteer why would you want to help with OpenOffice Marketing? A few
things to consider:</p>
<ul>
-<li>OpenOffice is one of the best known open source brands, perhaps second
only to Linux and Firefox. Your contributions to our marketing efforts will be
seen by millions of users.</li>
-<li>We're a fun, international group of volunteers, of a range of skills and
experience, dedicated to free software and spreading the word about
OpenOffice.</li>
-<li>This is a good way to learn about marketing and get some practical
experience.<br />
+<li>OpenOffice is one of the best known open source brands, perhaps second
only to Linux and Firefox. Your
+contributions to our marketing efforts will potentially be seen by millions of
users.</li>
+<li>We're a fun, international group of volunteers, with a range of skills and
experience, dedicated to free software and spreading the word about
OpenOffice.</li>
+<li>This is a good way to learn about marketing, or one if its
sub-disciplines, and gain practical experience.<br />
</li>
-<li>Helping with marketing is a good way to "give back" to the open source
community without requiring special technical skills.</li>
-<li>We have tasks for volunteers with a range of experience levels and
interests. From copy writing, to event planning to graphic design,
+<li>Helping with marketing is a good way to "give back" to the open source
community, something that can be done without requiring special technical
skills.</li>
+<li>We have tasks for volunteers with a range of experience levels and
interests. From copy writing to event planning to graphic design,
we need volunteers in many creative and business-oriented disciplines.</li>
</ul>
<h2 id="marketing-activities">Marketing Activities</h2>
@@ -156,8 +158,8 @@ it is important that we acknowledge any
<a href="http://www.apache.org/foundation/marks/";>trademark policy</a>,
including some FAQ's that are worth reviewing.</p>
<h2 id="tools-for-communications">Tools for Communications</h2>
<ul>
-<li>Mailing Lists: Our project-wide mailing lists are described <a
href="http://incubator.apache.org/openofficeorg/mailing-lists.html";>here</a>.
From a marketing
-perspective, the two most relevant are the dev list, which reaches the "core"
team, and the announce list reaches 9000+ users.</li>
+<li>Mailing Lists: Our project-wide mailing lists are listed <a
href="http://incubator.apache.org/openofficeorg/mailing-lists.html";>here</a>.
From a marketing
+perspective, the two most relevant are the dev list, which reaches the "core"
team, and the announce list which reaches 9000+ users.</li>
<li>Website: <a
href="http://www.openoffice.org";>http://www.openoffice.org</a> and <a
href="http://openoffice.apache.org";>http://openoffice.apache.org</a>. The
former gets 750K+ visits/day. We have
the ability to add news stories to the front page as well as a banner message
on all pages.</li>
<li>Events: Our events page is <a
href="http://incubator.apache.org/openofficeorg/events.html";>here</a>.</li>
@@ -174,17 +176,20 @@ need some work there, and any volunteer
<h2 id="marketing-collateral">Marketing Collateral</h2>
<p>These are the items, typically written material, that support our marketing
activities. These range from product
brochures, to white papers, to interviews that we can redistribute, to video
demos to CD covers.</p>
+<p>You can see some of our existing collateral <a
href="http://www.openoffice.org/marketing/marketing_where.html";>here</a>.</p>
<p>This is an area where we are currently weak. The renaming from
"OpenOffice.org" to "Apache OpenOffice" has not
been yet reflected in the materials. This, along with the upcoming branding
refresh for Apache OpenOffice 4.0 means
-that there is a lot of work here to refresh our collateral as well.</p>
+that there is a lot of work here to refresh our collateral as well. Help
here, especially from volunteers with
+graphic design skills, is most welcome.</p>
<h2 id="marketing-in-a-non-profit-organization">Marketing in a Non-Profit
Organization</h2>
-<p>We need to make an important distinction between marketing in a non-profit
like Apache versus marketing in a commercial
-context. Most of the tools and activities are the same, as you may have
noticed. But the orientation is slightly
+<p>We need to make an important distinction between marketing in a non-profit
organization like Apache versus marketing in a commercial
+context. Most of the tools and activities are the same, as you may have
noticed. But the orientation is
different. Although users have alternatives, we don't think of these
alternatives as competitors. If a user
decides another product serves them better, we have lost nothing. We count
our wins, not our loses.</p>
-<p>Along with this orientation, and the ASF's charitable mission, we place a
high premium on:</p>
+<p>Along with this orientation, and the ASF's <a
href="https://www.apache.org/foundation/faq.html#why";>charitable mission</a>,
we place a high premium on:</p>
<ul>
<li>Honesty</li>
+<li>Integrity</li>
<li>Serving the Public Good</li>
<li>Focus on our strengths, not on others' weaknesses</li>
<li>Marketing != Competing against</li>
