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 class="col-md-9 col-sm-12"><div class="content-header hidden-md 
hidden-lg"><div id="breadcrumbs" class="hidden-sm hidden xs"><ul><li><a 
href="#">Collecting and Analyzing Data</a><span 
class="spacer">&gt;</span></li><li><span class="last">Events 
Modeling</span></li></ul></div><div id="page-title"><h1>Events 
Modeling</h1></div></div><div id="table-of-content-wrapper"><h5>On th
 is page</h5><aside id="table-of-contents"><ul> <li> <a 
href="#1-generic-events-performed-by-an-entity">1. Generic events performed by 
an entity</a> </li> <li> <a 
href="#2-special-events-for-recording-changes-of-an-entity-s-properties">2. 
Special events for recording changes of an entity's properties</a> </li> <li> 
<a href="#3-batch-events-to-the-eventserver">3. Batch Events to the 
EventServer</a> </li> </ul> </aside><hr/><a id="edit-page-link" 
href="https://github.com/apache/incubator-predictionio/tree/livedoc/docs/manual/source/datacollection/eventmodel.html.md.erb";><img
 src="/images/icons/edit-pencil-d6c1bb3d.png"/>Edit this page</a></div><div 
class="content-header hidden-sm hidden-xs"><div id="breadcrumbs" 
class="hidden-sm hidden xs"><ul><li><a href="#">Collecting and Analyzing 
Data</a><span class="spacer">&gt;</span></li><li><span class="last">Events 
Modeling</span></li></ul></div><div id="page-title"><h1>Events 
Modeling</h1></div></div><div class="content"> <p>This section expl
 ains how to model your application data as 
events.</p><p><strong>Entity</strong>: it&#39;s the real world object involved 
in the events. The entity may perform the events, or interact with other entity 
(which became <code>targetEntity</code> in an event).</p><p>For example, your 
application may have users and some items which the user can interact with. 
Then you can model them as two entity types: <strong>user</strong> and 
<strong>item</strong> and the entityId can uniquely identify the entity within 
each entityType (e.g. user with ID 1, item with ID 1).</p><p>An entity may 
peform some events (e.g user 1 does something), and entity may have properties 
associated with it (e.g. user may have gender, age, email etc). Hence, 
<strong>events</strong> involve <strong>entities</strong> and there are three 
types of events, respectively:</p> <ol> <li>Generic events performed by an 
entity.</li> <li>Special events for recording changes of an entity&#39;s 
properties</li> <li>Batch events</li> </
 ol> <p>They are explained in details below.</p><h2 
id='1.-generic-events-performed-by-an-entity' class='header-anchors'>1. Generic 
events performed by an entity</h2><p>Whenever the entity performs an action, 
you can describe such event as <code>entity &quot;verb&quot; targetEntity with 
&quot;some extra information&quot;</code>. The 
<em>&quot;targetEntity&quot;</em> and <em>&quot;some extra 
information&quot;</em> can be optional. The <em>&quot;verb&quot;</em> can be 
used as the name of the <em>&quot;event&quot;</em>. The <em>&quot;some extra 
information&quot;</em> can be recorded as <code>properties</code> of the 
event.</p><p>The following are some simple examples:</p> <ul> <li>user-1 
signs-up</li> </ul> <div class="highlight json"><table style="border-spacing: 
0"><tbody><tr><td class="gutter gl" style="text-align: right"><pre 
class="lineno">1
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hidden-lg"><div id="breadcrumbs" class="hidden-sm hidden xs"><ul><li><a 
href="#">Collecting and Analyzing Data</a><span 
class="spacer">&gt;</span></li><li><span class="last">Events 
Modeling</span></li></ul></div><div id="page-title"><h1>Events 
Modeling</h1></div></div><div id="table-of-content-wrapper"><h5>On this page</h
 5><aside id="table-of-contents"><ul> <li> <a 
href="#1-generic-events-performed-by-an-entity">1. Generic events performed by 
an entity</a> </li> <li> <a 
href="#2-special-events-for-recording-changes-of-an-entity-s-properties">2. 
Special events for recording changes of an entity's properties</a> </li> <li> 
<a href="#3-batch-events-to-the-eventserver">3. Batch Events to the 
EventServer</a> </li> </ul> </aside><hr/><a id="edit-page-link" 
href="https://github.com/apache/predictionio/tree/livedoc/docs/manual/source/datacollection/eventmodel.html.md.erb";><img
 src="/images/icons/edit-pencil-d6c1bb3d.png"/>Edit this page</a></div><div 
class="content-header hidden-sm hidden-xs"><div id="breadcrumbs" 
class="hidden-sm hidden xs"><ul><li><a href="#">Collecting and Analyzing 
Data</a><span class="spacer">&gt;</span></li><li><span class="last">Events 
Modeling</span></li></ul></div><div id="page-title"><h1>Events 
Modeling</h1></div></div><div class="content"> <p>This section explains how to 
model yo
 ur application data as events.</p><p><strong>Entity</strong>: it&#39;s the 
real world object involved in the events. The entity may perform the events, or 
interact with other entity (which became <code>targetEntity</code> in an 
event).</p><p>For example, your application may have users and some items which 
the user can interact with. Then you can model them as two entity types: 
<strong>user</strong> and <strong>item</strong> and the entityId can uniquely 
identify the entity within each entityType (e.g. user with ID 1, item with ID 
1).</p><p>An entity may peform some events (e.g user 1 does something), and 
entity may have properties associated with it (e.g. user may have gender, age, 
email etc). Hence, <strong>events</strong> involve <strong>entities</strong> 
and there are three types of events, respectively:</p> <ol> <li>Generic events 
performed by an entity.</li> <li>Special events for recording changes of an 
entity&#39;s properties</li> <li>Batch events</li> </ol> <p>They are expl
 ained in details below.</p><h2 id='1.-generic-events-performed-by-an-entity' 
class='header-anchors'>1. Generic events performed by an entity</h2><p>Whenever 
the entity performs an action, you can describe such event as <code>entity 
&quot;verb&quot; targetEntity with &quot;some extra information&quot;</code>. 
The <em>&quot;targetEntity&quot;</em> and <em>&quot;some extra 
information&quot;</em> can be optional. The <em>&quot;verb&quot;</em> can be 
used as the name of the <em>&quot;event&quot;</em>. The <em>&quot;some extra 
information&quot;</em> can be recorded as <code>properties</code> of the 
event.</p><p>The following are some simple examples:</p> <ul> <li>user-1 
signs-up</li> </ul> <div class="highlight json"><table style="border-spacing: 
0"><tbody><tr><td class="gutter gl" style="text-align: right"><pre 
class="lineno">1
 2
 3
 4
@@ -287,7 +287,7 @@ Content-Length: 41
     },
     …
 ]
-</span></pre></td></tr></tbody></table> </div> <p>Notice that each subrequest 
receives a status response. The limit of 50 events per batch requests is in 
line with Facebook, Mixpanel, SegmentIO and other event syncs that accept 
batches.</p></div></div></div></div><footer><div class="container"><div 
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receives a status response. The limit of 50 events per batch requests is in 
line with Facebook, Mixpanel, SegmentIO and other event syncs that accept 
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http://git-wip-us.apache.org/repos/asf/predictionio-site/blob/9d2bd407/datacollection/index.html
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diff --git a/datacollection/index.html b/datacollection/index.html
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Server Overview</span></li></ul></div><div id="page-title"><h1>Event Server 
Overview</h1></div></div><div class="content"> <p>Apache PredictionIO offers an 
Event Server that collects data in an event-based style via a RESTful API. By 
default, Event Server uses Apache HBase as data store.</p><p><img 
alt="EventServer Highlight" 
src="/images/eventserver-overview-b4b841d1.png"/></p><h2 id='what-data-
 should-i-collect?' class='header-anchors'>What data should I 
collect?</h2><p>The Event Server can collect and store arbitrary events. At the 
beginning of your project, it is recommended to collect as much data as you 
can. Later on, you can exclude data that are not relevant to your predictive 
model in Data Preparator.</p><h3 id='recommendation-engine' 
class='header-anchors'>Recommendation Engine</h3><p>With Collaborative 
Filtering based Recommendation Engine, a common pattern is</p><div 
class="highlight shell"><table style="border-spacing: 0"><tbody><tr><td 
class="gutter gl" style="text-align: right"><pre class="lineno">1</pre></td><td 
class="code"><pre>user -- action -- item
-</pre></td></tr></tbody></table> </div> <p>where users and items have 
properties associated with them.</p><p>For example, for personalized book 
recommendation, some events to collect would be</p> <ul> <li>User 1 purchased 
product X</li> <li>User 2 viewed product Y</li> <li>User 1 added product Z in 
the cart</li> </ul> <p>User properties can be gender, age, location, etc. Item 
properties can be genre, author, and other attributes that may be related to 
the the user&#39;s preference.</p><p>Data collection varies quite a bit based 
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 >PredictionIO®</span></a></li></ul></li><li class="level-1"><a 
 >class="expandible" href="#"><span>Getting Started</span></a><ul><li 
 >class="level-2"><a class="final" href="/start/"><span>A Quick 
 >Intro</span></a></li><li class="level-2"><a class="final" 
 >href="/install/"><span>Installing Apache PredictionIO</span></a></li><li 
 >class="level-2"><a class="final" href="/start/download/"><span>Downloading an 
 >Engine Template</span></a></li><li class="level-2"><a class="final" 
 >href="/start/deploy/"><span>Deploying Your First Engine</span></a></li><li 
 >class="level-2"><a class="final" href="/start/customize/"><span>Customizing 
 >the Engine</span></a></li></ul></li><li class="level-1"><a class="expandible" 
 >href="#"><span>Integrating with Your App</span></a><ul><li class="level-2"><a 
 >class="final" href=
 "/appintegration/"><span>App Integration Overview</span></a></li><li 
class="level-2"><a class="expandible" href="/sdk/"><span>List of 
SDKs</span></a><ul><li class="level-3"><a class="final" 
href="/sdk/java/"><span>Java & Android SDK</span></a></li><li 
class="level-3"><a class="final" href="/sdk/php/"><span>PHP 
SDK</span></a></li><li class="level-3"><a class="final" 
href="/sdk/python/"><span>Python SDK</span></a></li><li class="level-3"><a 
class="final" href="/sdk/ruby/"><span>Ruby SDK</span></a></li><li 
class="level-3"><a class="final" href="/sdk/community/"><span>Community Powered 
SDKs</span></a></li></ul></li></ul></li><li class="level-1"><a 
class="expandible" href="#"><span>Deploying an Engine</span></a><ul><li 
class="level-2"><a class="final" href="/deploy/"><span>Deploying as a Web 
Service</span></a></li><li class="level-2"><a class="final" 
href="/batchpredict/"><span>Batch Predictions</span></a></li><li 
class="level-2"><a class="final" href="/deploy/monitoring/"><span>Monitori
 ng Engine</span></a></li><li class="level-2"><a class="final" 
href="/deploy/engineparams/"><span>Setting Engine Parameters</span></a></li><li 
class="level-2"><a class="final" href="/deploy/enginevariants/"><span>Deploying 
Multiple Engine Variants</span></a></li><li class="level-2"><a class="final" 
href="/deploy/plugin/"><span>Engine Server Plugin</span></a></li></ul></li><li 
class="level-1"><a class="expandible" href="#"><span>Customizing an 
Engine</span></a><ul><li class="level-2"><a class="final" 
href="/customize/"><span>Learning DASE</span></a></li><li class="level-2"><a 
class="final" href="/customize/dase/"><span>Implement DASE</span></a></li><li 
class="level-2"><a class="final" 
href="/customize/troubleshooting/"><span>Troubleshooting Engine 
Development</span></a></li><li class="level-2"><a class="final" 
href="/api/current/#package"><span>Engine Scala 
APIs</span></a></li></ul></li><li class="level-1"><a class="expandible" 
href="#"><span>Collecting and Analyzing Data</span></a><u
 l><li class="level-2"><a class="final active" 
href="/datacollection/"><span>Event Server Overview</span></a></li><li 
class="level-2"><a class="final" 
href="/datacollection/eventapi/"><span>Collecting Data with 
REST/SDKs</span></a></li><li class="level-2"><a class="final" 
href="/datacollection/eventmodel/"><span>Events Modeling</span></a></li><li 
class="level-2"><a class="final" 
href="/datacollection/webhooks/"><span>Unifying Multichannel Data with 
Webhooks</span></a></li><li class="level-2"><a class="final" 
href="/datacollection/channel/"><span>Channel</span></a></li><li 
class="level-2"><a class="final" 
href="/datacollection/batchimport/"><span>Importing Data in 
Batch</span></a></li><li class="level-2"><a class="final" 
href="/datacollection/analytics/"><span>Using Analytics 
Tools</span></a></li><li class="level-2"><a class="final" 
href="/datacollection/plugin/"><span>Event Server 
Plugin</span></a></li></ul></li><li class="level-1"><a class="expandible" 
href="#"><span>Choosing an Alg
 orithm(s)</span></a><ul><li class="level-2"><a class="final" 
href="/algorithm/"><span>Built-in Algorithm Libraries</span></a></li><li 
class="level-2"><a class="final" href="/algorithm/switch/"><span>Switching to 
Another Algorithm</span></a></li><li class="level-2"><a class="final" 
href="/algorithm/multiple/"><span>Combining Multiple 
Algorithms</span></a></li><li class="level-2"><a class="final" 
href="/algorithm/custom/"><span>Adding Your Own 
Algorithms</span></a></li></ul></li><li class="level-1"><a class="expandible" 
href="#"><span>ML Tuning and Evaluation</span></a><ul><li class="level-2"><a 
class="final" href="/evaluation/"><span>Overview</span></a></li><li 
class="level-2"><a class="final" 
href="/evaluation/paramtuning/"><span>Hyperparameter Tuning</span></a></li><li 
class="level-2"><a class="final" 
href="/evaluation/evaluationdashboard/"><span>Evaluation 
Dashboard</span></a></li><li class="level-2"><a class="final" 
href="/evaluation/metricchoose/"><span>Choosing Evaluation Metri
 cs</span></a></li><li class="level-2"><a class="final" 
href="/evaluation/metricbuild/"><span>Building Evaluation 
Metrics</span></a></li></ul></li><li class="level-1"><a class="expandible" 
href="#"><span>System Architecture</span></a><ul><li class="level-2"><a 
class="final" href="/system/"><span>Architecture Overview</span></a></li><li 
class="level-2"><a class="final" href="/system/anotherdatastore/"><span>Using 
Another Data Store</span></a></li></ul></li><li class="level-1"><a 
class="expandible" href="#"><span>PredictionIO® Official 
Templates</span></a><ul><li class="level-2"><a class="final" 
href="/templates/"><span>Intro</span></a></li><li class="level-2"><a 
class="expandible" href="#"><span>Recommendation</span></a><ul><li 
class="level-3"><a class="final" 
href="/templates/recommendation/quickstart/"><span>Quick 
Start</span></a></li><li class="level-3"><a class="final" 
href="/templates/recommendation/dase/"><span>DASE</span></a></li><li 
class="level-3"><a class="final" href="/tem
 plates/recommendation/evaluation/"><span>Evaluation 
Explained</span></a></li><li class="level-3"><a class="final" 
href="/templates/recommendation/how-to/"><span>How-To</span></a></li><li 
class="level-3"><a class="final" 
href="/templates/recommendation/reading-custom-events/"><span>Read Custom 
Events</span></a></li><li class="level-3"><a class="final" 
href="/templates/recommendation/customize-data-prep/"><span>Customize Data 
Preparator</span></a></li><li class="level-3"><a class="final" 
href="/templates/recommendation/customize-serving/"><span>Customize 
Serving</span></a></li><li class="level-3"><a class="final" 
href="/templates/recommendation/training-with-implicit-preference/"><span>Train 
with Implicit Preference</span></a></li><li class="level-3"><a class="final" 
href="/templates/recommendation/blacklist-items/"><span>Filter Recommended 
Items by Blacklist in Query</span></a></li><li class="level-3"><a class="final" 
href="/templates/recommendation/batch-evaluator/"><span>Batch Pers
 istable Evaluator</span></a></li></ul></li><li class="level-2"><a 
class="expandible" href="#"><span>E-Commerce Recommendation</span></a><ul><li 
class="level-3"><a class="final" 
href="/templates/ecommercerecommendation/quickstart/"><span>Quick 
Start</span></a></li><li class="level-3"><a class="final" 
href="/templates/ecommercerecommendation/dase/"><span>DASE</span></a></li><li 
class="level-3"><a class="final" 
href="/templates/ecommercerecommendation/how-to/"><span>How-To</span></a></li><li
 class="level-3"><a class="final" 
href="/templates/ecommercerecommendation/train-with-rate-event/"><span>Train 
with Rate Event</span></a></li><li class="level-3"><a class="final" 
href="/templates/ecommercerecommendation/adjust-score/"><span>Adjust 
Score</span></a></li></ul></li><li class="level-2"><a class="expandible" 
href="#"><span>Similar Product</span></a><ul><li class="level-3"><a 
class="final" href="/templates/similarproduct/quickstart/"><span>Quick 
Start</span></a></li><li class="level-3"><a 
 class="final" 
href="/templates/similarproduct/dase/"><span>DASE</span></a></li><li 
class="level-3"><a class="final" 
href="/templates/similarproduct/how-to/"><span>How-To</span></a></li><li 
class="level-3"><a class="final" 
href="/templates/similarproduct/multi-events-multi-algos/"><span>Multiple 
Events and Multiple Algorithms</span></a></li><li class="level-3"><a 
class="final" 
href="/templates/similarproduct/return-item-properties/"><span>Returns Item 
Properties</span></a></li><li class="level-3"><a class="final" 
href="/templates/similarproduct/train-with-rate-event/"><span>Train with Rate 
Event</span></a></li><li class="level-3"><a class="final" 
href="/templates/similarproduct/rid-user-set-event/"><span>Get Rid of Events 
for Users</span></a></li><li class="level-3"><a class="final" 
href="/templates/similarproduct/recommended-user/"><span>Recommend 
Users</span></a></li></ul></li><li class="level-2"><a class="expandible" 
href="#"><span>Classification</span></a><ul><li class="level-3">
 <a class="final" href="/templates/classification/quickstart/"><span>Quick 
Start</span></a></li><li class="level-3"><a class="final" 
href="/templates/classification/dase/"><span>DASE</span></a></li><li 
class="level-3"><a class="final" 
href="/templates/classification/how-to/"><span>How-To</span></a></li><li 
class="level-3"><a class="final" 
href="/templates/classification/add-algorithm/"><span>Use Alternative 
Algorithm</span></a></li><li class="level-3"><a class="final" 
href="/templates/classification/reading-custom-properties/"><span>Read Custom 
Properties</span></a></li></ul></li></ul></li><li class="level-1"><a 
class="expandible" href="#"><span>Engine Template Gallery</span></a><ul><li 
class="level-2"><a class="final" 
href="/gallery/template-gallery/"><span>Browse</span></a></li><li 
class="level-2"><a class="final" 
href="/community/submit-template/"><span>Submit your Engine as a 
Template</span></a></li></ul></li><li class="level-1"><a class="expandible" 
href="#"><span>Demo Tutorials
 </span></a><ul><li class="level-2"><a class="final" 
href="/demo/tapster/"><span>Comics Recommendation Demo</span></a></li><li 
class="level-2"><a class="final" href="/demo/community/"><span>Community 
Contributed Demo</span></a></li><li class="level-2"><a class="final" 
href="/demo/textclassification/"><span>Text Classification Engine 
Tutorial</span></a></li></ul></li><li class="level-1"><a class="expandible" 
href="/community/"><span>Getting Involved</span></a><ul><li class="level-2"><a 
class="final" href="/community/contribute-code/"><span>Contribute 
Code</span></a></li><li class="level-2"><a class="final" 
href="/community/contribute-documentation/"><span>Contribute 
Documentation</span></a></li><li class="level-2"><a class="final" 
href="/community/contribute-sdk/"><span>Contribute a SDK</span></a></li><li 
class="level-2"><a class="final" 
href="/community/contribute-webhook/"><span>Contribute a 
Webhook</span></a></li><li class="level-2"><a class="final" 
href="/community/projects/"><spa
 n>Community Projects</span></a></li></ul></li><li class="level-1"><a 
class="expandible" href="#"><span>Getting Help</span></a><ul><li 
class="level-2"><a class="final" 
href="/resources/faq/"><span>FAQs</span></a></li><li class="level-2"><a 
class="final" href="/support/"><span>Support</span></a></li></ul></li><li 
class="level-1"><a class="expandible" 
href="#"><span>Resources</span></a><ul><li class="level-2"><a class="final" 
href="/cli/"><span>Command-line Interface</span></a></li><li class="level-2"><a 
class="final" href="/resources/release/"><span>Release 
Cadence</span></a></li><li class="level-2"><a class="final" 
href="/resources/intellij/"><span>Developing Engines with IntelliJ 
IDEA</span></a></li><li class="level-2"><a class="final" 
href="/resources/upgrade/"><span>Upgrade Instructions</span></a></li><li 
class="level-2"><a class="final" 
href="/resources/glossary/"><span>Glossary</span></a></li></ul></li><li 
class="level-1"><a class="expandible" href="#"><span>Apache Software Foun
 dation</span></a><ul><li class="level-2"><a class="final" 
href="https://www.apache.org/";><span>Apache Homepage</span></a></li><li 
class="level-2"><a class="final" 
href="https://www.apache.org/licenses/";><span>License</span></a></li><li 
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 class="level-2"><a class="final" 
href="https://www.apache.org/foundation/thanks.html";><span>Thanks</span></a></li><li
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 class="col-md-9 col-sm-12"><div class="content-header hidden-md 
hidden-lg"><div id="breadcrumbs" class="hidden-sm hidden xs"><ul><li><a 
href="#">Collecting and Analyzing Data</a><span 
class="spacer">&gt;</span></li><li><span class="last">Event Server 
Overview</span></li></ul></div><div id="page-title"><h1>Event Server 
Overview</h1></div></div><div id="table-of-content-wrapper">
 <h5>On this page</h5><aside id="table-of-contents"><ul> <li> <a 
href="#what-data-should-i-collect">What data should I collect?</a> </li> </ul> 
</aside><hr/><a id="edit-page-link" 
href="https://github.com/apache/predictionio/tree/livedoc/docs/manual/source/datacollection/index.html.md";><img
 src="/images/icons/edit-pencil-d6c1bb3d.png"/>Edit this page</a></div><div 
class="content-header hidden-sm hidden-xs"><div id="breadcrumbs" 
class="hidden-sm hidden xs"><ul><li><a href="#">Collecting and Analyzing 
Data</a><span class="spacer">&gt;</span></li><li><span class="last">Event 
Server Overview</span></li></ul></div><div id="page-title"><h1>Event Server 
Overview</h1></div></div><div class="content"> <p>Apache PredictionIO offers an 
Event Server that collects data in an event-based style via a RESTful API. By 
default, Event Server uses Apache HBase as data store.</p><p><img 
alt="EventServer Highlight" 
src="/images/eventserver-overview-b4b841d1.png"/></p><h2 
id='what-data-should-i-collect?' c
 lass='header-anchors'>What data should I collect?</h2><p>The Event Server can 
collect and store arbitrary events. At the beginning of your project, it is 
recommended to collect as much data as you can. Later on, you can exclude data 
that are not relevant to your predictive model in Data Preparator.</p><h3 
id='recommendation-engine' class='header-anchors'>Recommendation 
Engine</h3><p>With Collaborative Filtering based Recommendation Engine, a 
common pattern is</p><div class="highlight shell"><table style="border-spacing: 
0"><tbody><tr><td class="gutter gl" style="text-align: right"><pre 
class="lineno">1</pre></td><td class="code"><pre>user -- action -- item
+</pre></td></tr></tbody></table> </div> <p>where users and items have 
properties associated with them.</p><p>For example, for personalized book 
recommendation, some events to collect would be</p> <ul> <li>User 1 purchased 
product X</li> <li>User 2 viewed product Y</li> <li>User 1 added product Z in 
the cart</li> </ul> <p>User properties can be gender, age, location, etc. Item 
properties can be genre, author, and other attributes that may be related to 
the the user&#39;s preference.</p><p>Data collection varies quite a bit based 
on your application and your prediction goal. We are happy to <a 
href="mailto:[email protected]";>assist you with your 
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