GitHub user hpvd edited a comment on the discussion: [improve][website] 
Optimize SEO Strategy | Improve Search Visibility of Pulsar Documentation

For Part 2 (and in general to enhance ranking), it would help to add 
"structured data markup" to the pages.

overview:
https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data

maybe type "how to" would be a good fit (at least for some parts of doc)
https://developers.google.com/search/docs/appearance/structured-data/how-to

and type faq may also fit:
https://developers.google.com/search/docs/appearance/structured-data/faqpage

But as always with seo, there is no garantie that it will be used/shown by 
Search engines, but its a step to increase the probability...


GitHub link: 
https://github.com/apache/pulsar/discussions/20657#discussioncomment-6292925

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